Chime CRM_ Everything You Need To Know Before Purchasing

Chime CRM: Everything You Need To Know Before Purchasing

As a real estate agent, team leader, or broker, you always look for ways to improve your processes and increase your bottom line. A customer relationship management (CRM) is a critical aspect of any business, and having the right CRM software can make a huge difference in your success. However, with so many available options, it can be challenging to determine which is right for your business. This is where Chime comes in.

Chime is a cloud-based software solution offering comprehensive features to streamline sales, marketing, and customer service processes. It offers lead nurturing, sales pipeline management, marketing tools, and reporting and analytics capabilities tailored to your real estate business’s needs.

But what sets Chime apart from other CRMs? The answer is simple: its user-friendly interface, customizable dashboards, and integrations with other popular tools like Google and Salesforce.

If you are looking for a CRM to help you improve your customer relationship management and take your business to the next level, Chime may be the solution.

In this post, you will gain a comprehensive understanding of Chime CRM, including its features and pricing, to assist you in making an informed decision about investing in it.

What is Chime CRM?
Chime describes itself as a “lead-nurturing CRM,” including next-gen features such as operational intelligence, automated nurturing, and AI assistance. For real estate agents, Chime can automate, analyze, and improve marketing, lead generation, and deal-closing processes.

What is Chime CRM?

The Chime platform was launched in 2017 as a mobile application available exclusively on the app store. Due to its success in this format, the company expanded to include a web version, providing a complete and robust CRM. It is crucial to note that if you prioritize utilizing a CRM on mobile (iPhone and Android), Chime is one of the top options available in the market.

Comparison Of Chime With Other CRM Systems

As real estate professionals, we know many choices are available in the CRM market, ranging from generic or free to comprehensive all-in-one CRMs. Chime belongs to the latter group and is a strong competitor to leading systems such as kvCORE, Boomtown, Firepoint, Liondesk, and others.

Now while this post won’t go into the differences between Chime and its competitors, I will say that based on my usage of it and many of its competitors, I rank Chime as one of the most user-friendly, fully-featured CRMs with amazing customer service.

While it may not be the most affordable option, Chime stands out for its extensive feature set and high-quality capabilities.

Advantages Of Chime CRM Over Other Options

What sets Chime apart from others is its use of AI-powered technology.

Chime is the only real estate CRM system in the market that leverages Google’s machine learning algorithms for its inbuilt ISA response system, website chat, and smart campaigns.

Chime differentiates itself from other CRMs relying on third-party AI functionality integrations. Instead, Chime uses Google’s AI, guaranteeing exceptional performance and results. I’ve used AI features on other CRMs before, but let me tell you, they never quite hit the mark.

With Chime, however, you can confidently leverage this powerful feature to stay in touch with thousands of leads at any moment. It’s a game-changer!

Key Features of Chime

Chime is packed with various essential features that cater to your business needs. These include Chime’s lead generation tools and services, sales pipeline and transaction management, marketing automation, and reporting and analytics capabilities. Let’s look at each of these features to understand what Chime offers.

Chime Lead Generation

Chime prioritizes lead generation as one of its key features. You can create a landing page using its simple builder and drive traffic to it, import from hundreds of other lead portals, or let Chime handle everything with a single click by paying for its services.

With Chime paid lead generation, you get access to its AI-powered first response sales system, eliminating the need to hire an ISA or personally reach out to leads initially. This results in immediate follow-up and pre-qualification of leads, allowing you to concentrate on the best opportunities.

For lead packages under $750, a flat $150 management fee is charged. For packages over $750, a 20% management fee applies. If you prefer not to use Chime’s lead generation, its AI follow-up is still available for .20 to .40 per lead and a small monthly fee. Regardless of which option you choose, this pricing is extremely competitive and, in most cases, much better than many other options on the market.

Chime offers exceptional lead generation support. Whether you need assistance modifying your advertising campaigns or setting up intelligent, customizable drip campaigns, Chime support is exceptionally responsive and knowledgeable.

Complete Lead Nurturing & Automation

Once your lead management database is populated with data, you must have a reliable follow-up process. Chime offers a variety of tools to help you stay in touch with your customers, add value to your relationships, and monitor their progress. 

One of Chime’s lead nurturing features is its ability to track lead preferences as they browse your website. Furthermore, your intelligent email campaigns can be tailored to your leads’ behavior and interests, with follow-up triggered by specific events (e.g., viewing a certain number of properties). 

Chime also makes it easy to send text messages, emails, and phone calls directly from the system. All communication is logged for future reference.

When you need to send mass communication (emails, texts, postcards, etc…) Chime allows you a bulk send option, eliminating the need for separate software like Mailchimp, Twilio, and SendOutCards.

Custom IDX Website

Chime’s Custom IDX website is the perfect solution for all your real estate needs. It has an attractive design for desktop and mobile platforms and is optimized for mobile browsing.

The lead forms are tailored to your needs and can be set to activate based on a visitor’s time spent on the site or page visits. Additionally, your site will allow potential leads to connect with you through their Google or Facebook accounts, allowing you to gain access to valuable contact information.

Transaction Management

Chime offers a convenient way to keep track of transaction dates and documents even if you don’t have a separate transaction management system.

Connecting with Dotloop, Skyslope, or other platforms is an option, but it’s not necessary. This saves you money and ensures that everything is kept in one place.

Marketing Automation Solution Suite

Chime features an in-built marketing automation tool called Social Studio that eliminates the need for external tools like Hootsuite by allowing the scheduling of posts across multiple social media platforms.

Chime’s marketing templates and editor also make using marketing tools like Adobe Photoshop or Canva unnecessary.

Reporting and Analytics

What real estate CRM would be complete without the ability to track everything? Chime has taken this to the next level, offering one of the most comprehensive reporting and analytics available in a CRM.

With Chime, users can track lead follow-up, advertising performance, and website analytics. This comprehensive reporting and analytics suite allows users to make informed decisions quickly and efficiently, helping them to optimize their customer relations and maximize profits.

How Chime CRM Can Benefit Your Business

So will Chime improve your real estate business? What agents should be looking to purchase Chime? If you want to increase your lead generation and conversion, streamline your nurturing process, enhance your marketing efforts, and understand your lead data better, Chime is for you.

Here are a few other features you may not know about that Chime does for you:

  • Listing Buyer Matching – You’ll find your entire MLS in the backend of your Chime dashboard. From there, you can see whenever a new listing hits the market and who in your database that listing could be best matched to.
  • Open House Sign-In Sheet – Bring a tablet with you to your next open house and have sign-ins sent directly to your Chime database, which can trigger campaigns automatically.
  • In-House CMA Tool – This can replace tools like CloudCMA. Easily create beautiful CMA’s right from the backend of Chime.
  • Home Report – Integrate property valuation and mortgage payoff to generate equity reports and automatically send them monthly, quarterly, or whatever frequency you desire.
  • Power Dialer – Add on Chime’s power dialer to make outbound and inbound calls more efficiently, record conversations, and call triple the leads in the same amount of time as without a dialer.

Chime Pricing

Chime may not be the cheapest real estate CRM, but it delivers excellent value for its price. Its user experience is unmatched with its clean and intuitive interface, making it effective on desktop and mobile devices. You won’t find another provider that offers the same functionality and usability as Chime.

Overview of Chime Pricing Plans

Chime offers four pricing options for real estate agents. The best one for you depends on your team size and usage case.

Core Package

Chime’s most popular option is ideal for a single agent or small teams. With this package, you will pay a one-time activation fee of $500 and a monthly fee of $449 for your first user. If you want to add additional users, you can do so for an extra $15 per user per month.

Premier Package

The Premier package is ideal for large teams and offers access to Chime’s power dialer, CMA tool, and Social Studio PRO (which can cost around $50 per month if purchased separately). The package costs $700 per month for up to 20 users. Additional users beyond 20 increase the cost by $25 per additional user.

Enterprise Package

The enterprise package offers a hierarchical system for teams, ideal for brokerages or managing multiple teams across multiple regions. This package costs around $1500 per month plus $10 per user.

Furthermore, the enterprise package allows brokers and team leaders to set up different websites for each team with their own domain. All data can be monitored via an easy-to-navigate dashboard.

Brokerage Enterprise Account

If you are looking for a discounted service rate, some brokerages offer a partnership with Chime. eXp Realty, for instance, charges $40 per month for adding Chime (eXp Realty includes kvCORE). Additional brokerages partnered with Chime include REAL and Engel & Volkers.

However, this option comes at the cost of autonomy, meaning you won’t be able to add additional team members or change permissions and roles like you would with the full Core package. A brokerage enterprise account could still be a good option if these features are not currently essential to your business.


In conclusion, Chime is a comprehensive and powerful CRM that offers real estate agents, team leaders, and brokers a range of features to streamline their sales, marketing, and customer service processes. It stands apart from other options with its user-friendly interface, mobile-optimized CRM, and ability to integrate seamlessly with other real estate tech services.

Additionally, Chime’s use of AI-powered technology, including Google’s machine learning algorithms, sets it apart and helps you save time and scale your business. Whether you want to improve lead generation, lead nurturing, and automation or better organize your business overall, Chime has the tools and support to help you reach your goals.

For the lowest VIP pricing, use my link here for a free, no-obligation one-on-one demo with a Chime expert. I can promise you; you’ll be impressed with how Chime will help you take your real estate business to the next level!

Frequently Asked Questions

Does Chime CRM have an app?

Yes, Chime’s mobile app can be downloaded on iOS and Android devices. The app offers many features as the desktop version, including lead management, marketing automation, and transaction management. The app allows real estate agents to stay connected and work on the go, with access to their important client information and tasks. Additionally, the app offers push notifications, making it easy to stay on top of new leads and updates.

Who owns Chime CRM?

Renren Inc is the owner of Chime CRM real estate. Chime CRM is a solution that makes real estate easier for real estate professionals — whether in small teams or large brokerages. Chime Technologies is a subsidiary of Renren Inc.

How much does Chime CRM cost per month?

It depends. Chime has three tiers of service depending on the volume of activity you expect, ranging from small teams to large enterprises. Chime CRM starts at $499/mo and includes a $500 setup fee.

Kyle Handy

Would You Like To Partner With Me?

I’ve helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. I would love the opportunity to work with you. Together, we can make this year your best yet!

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