how to get clients in real estate

How To Get Clients In Real Estate (24 Amazing Tips In 2022)

The real estate industry is extremely competitive. To succeed, you need to be able to stand out from the crowd and attract clients.

But that’s also exhausting—especially in such a fast market.

You need ways to secure leads that aren’t going to eat up all your time.

Today, we’re going to take a look at some of the best tips for getting clients in real estate in 2022… without losing your mind.

If you would rather watch or listen to this content, check out the video or podcast below!

1. Leverage social media platforms like LinkedIn, Facebook, and Twitter.

Instagram is also a great one. A real estate client will frequently look up real estate information and houses before they actually decide to purchase or sell their own house. You want to be omnipresent in their minds before they make that decision.

The more one-on-one interactions you have with people through social media, the more likely you are to eventually secure a sale.

2. Make sure your website is optimized for SEO.

This one is a little more technical, but it’s important. You want to make sure that your website appears as high as possible on search engine results pages (SERPs). The higher you appear, the more likely people are to click on your site. So, write something about your local market. Provide local market updates and coverage for local events.

Ideally, when a potential client looks for “real estate agents in [city]”, they should find you.

3. Use Google AdWords and other online advertising platforms.

Google AdWords is a platform that allows you to place ads on Google.com and millions of other websites across the web. When people search for things related to real estate on Google, your ad will appear next to the search results. If you don’t have time for search engine optimization, this can be just as effective-it’s just much more expensive.

Focus on your real estate niche. If your real estate business is in luxury real estate, commercial real estate, or rural, pay for ads within that market. You don’t want real estate referrals who aren’t interested in your product.

how to get clients in real estate

4. Attend local events and networking functions.

This one is old-fashioned, but it still works. Get out there and talk to people. Attend local business functions, charity events, and social gatherings. You never know when you’ll meet someone who’s interested in buying or selling a property.

You’ll find that now more than ever people are reaching out and trying to form new connections with people. And you never know when you might run into a past client who now has connections.

5. Get involved with your local Chamber of Commerce.

The Chamber of Commerce is a great networking opportunity. You’ll meet other local business owners and community leaders. You can also get involved with their events and programs. Who is most likely to purchase houses? Often, it’s small business owners and leaders within your community.

Most people are looking for someone who can dispense real estate advice within a hot market. So, the more exposure you have to your community, the more likely you are to land a new client.

6. Sponsor a community event.

Remember how I mentioned that people are looking for opportunities to connect? Well, one way to do that is by sponsoring a community event.

It could be something as simple as a Little League team or a 5k race. When you sponsor an event, your name and logo will be on all the promotional materials. People will see your name every time they look at the event schedule.

A prospective client could see your name today and not recognize it until they see it on Google Ads again tomorrow. When marketing yourself, the idea is to reach a certain saturation point in which potential buyers and sellers start recognizing your name.

7. Make use of print marketing materials like flyers and business cards.

This one is often overlooked, but it can be extremely effective. When you’re out and about, hand out flyers and business cards. You never know when you’ll meet someone who’s interested in buying or selling a property. Personalize your business card in a unique way. Wooden business cards and square business cards are eye-catching and noticeable.

Hand out business cards even to those who aren’t interested in home buying or selling. A successful real estate agent understands that someone who isn’t a prospect today could still be a prospect tomorrow.

man giving a presentation

8. Give presentations to local groups and organizations.

If you’re comfortable speaking in front of groups, consider giving presentations to local groups and organizations. This is a great way to get your name out there and show people what you know about the real estate market. Consider teaching some first-time homebuyer classes or even some basic classes on how to stage a home for sale.

9. Get involved with local charities and non-profit organizations.

People want to trust their real estate agents. They want to know that you’re a good person with integrity. One way to show them this is by getting involved with local charities and non-profit organizations. This is a great way to give back to your community and make a difference while also meeting people you might not have crossed paths with otherwise.

10. Volunteer your time to help with community projects.

Similar to getting involved with charities and nonprofits, volunteering your time to help with community projects is another great way to show people that you’re a good person with integrity. It’s also a great way to meet new people who are active and interested in the community.

11. Write articles for local newspapers and magazines.

If you’re a good writer, consider writing articles for local newspapers and magazines. Talk about your experiences or just write an advice column. An advice column can be an easy way to get some content out and can help others who are looking for advice within the real estate market. Once again, this establishes your credentials for those looking for an agent.

woman being interviewed

12. Give interviews about the real estate market.

There’s a site called HARO (Help a Reporter Out) that taps expert professionals for their opinions and advice. Sign up for HARO and connect with reporters wanting to know more about your local real estate market. You’ll establish your credentials, get your name out, and provide yourself with great advertising any time someone looks up your name.

13. Speak at local seminars and conferences.

Industry matters, too. Don’t just talk to clients; talk to other professionals. They may have leads. You can also learn a lot by speaking at local seminars and conferences. It’ll also give you a chance to meet other professionals in your field and update yourself on the changes within the market.

14. Host your own events.

If you want complete control over the guest list and what happens at your event, then host your own. You can invite potential clients, other professionals, and local business leaders. This is a great way to show people what you know about the real estate market and how you can help them with their needs. Consider hosting holiday events and inviting former clients.

15. Teach a class on real estate.

If you want to give back to your community and show people what you know about real estate, consider teaching a class on the subject. This is a great way to connect with people who are interested in learning more about the market. Teaching a class also establishes your credibility as an expert within the field. It’s also a long-term strategy. You will get leads from real estate agents in the future who are studying to be agents now.

free consultation

16. Offer free consultations to potential clients.

When people are thinking about buying or selling a home, they want to know what their options are. You can offer free consultations to potential clients to help them understand the process and what you can do for them. This is a great way to get your foot in the door with potential clients and show them what you know about real estate. Very frequently, clients will go with whoever they interacted with the most or even just whoever they interacted with last.

17. Build a database of potential clients.

You can use the internet, social media, and your personal network to build a database of potential clients. Keep track of their contact information and reach out to them when you have new listings or updates within the market. This is a great way to keep in touch with potential clients and let them know that you’re always available to help them with their search. Even just an Excel sheet can be filled with potential leads that you can connect with every holiday season.

18. Stay in touch with past clients.

It’s important to stay in touch with past clients. They may not be looking to buy or sell right now, but they will eventually. By staying in touch with them, you can ensure that you’re the first person they think of when they’re ready to make a move. You can also ask for referrals from past clients. This is one of the best ways to get new sellers and well-qualified buyers.

19. Sign up for leads from sites like Zillow or Redfin.

If you’re looking for leads, you can sign up for a service like Zillow or Redfin. These sites are great for finding potential clients who are interested in buying or selling a home. You can also use these leads to build your database of potential clients. And you pay a lot less than you would for a direct referral.

host open house

20. Host open houses for other real estate professionals.

Hosting an open house is a lot of work, but it’s worth it if you can get just one lead from it. You can also use this as an opportunity to network with other professionals in the area. Put your best foot forward and show potential clients what you could do for them.

21. Enter into a referral network with real estate agents in other states.

If you’re looking for buyers, you can enter into a referral network with agents in other states. This is a great way to get leads from areas outside of your market. You can also use this as an opportunity to network with other professionals and learn about new markets.

22. Connect with FSBO sellers or expired listings.

You can also connect with FSBO sellers or expired listings. These are leads that may be a little harder to work with, but they’re still potential clients. FSBO sellers may have just had a bad experience in the past or may not be too motivated to sell. Expired listings may desperately need to sell but may have some issues that can be addressed (such as an incorrect idea of what their property’s value is on the market).

23. Leave business cards in local businesses.

Leaving business cards in local businesses is a great way to get your name out there early on. Make sure you leave them in businesses that are frequented by people who may be interested in buying or selling a home. You can also put them in real estate-related businesses, such as title companies or mortgage lenders.

24. Start an email marketing campaign.

When you connect with a potential home buyer or seller, get their contact information. Start an email marketing campaign as part of your overall online marketing strategy. Send out market updates, information about local events, and other news that you think a home buyer might be interested in.

house for sale

Conclusion

Getting leads is a numbers game. The more connections you have, the more likely you are to get a commitment. The more likely you are to get a commitment, the more likely you are to get a sale.

But know that each individual technique may not seem to work every time. You may not get any leads from a seminar until years later when someone recognizes your name. You may hand out dozens upon dozens of business cards and not get a single call until three months have passed.

It’s all about putting the effort in and waiting until it works out. You can’t force it; you can just do your best.

FAQs

How do you attract real estate clients?

There are a number of ways to attract real estate clients. You can use social media, host events, offer free consultations, build a database of potential clients, sign up for leads from sites like Zillow or Redfin, and stay in touch with past clients.

How do new agents get clients?

It’s about getting your name out there. Hand out business cards, go to events, and volunteer. Every time you meet someone, let them know that you’re an agent looking for clients. Over time, the clients will come to you.

What are clients looking for in a real estate agent?

Clients are looking for an agent that they can trust. They want someone who is knowledgeable about the market and who will always have their best interests in mind. They also want someone who is available and responsive to their needs.

How can you get the best real estate leads?

You can buy leads from sites like Zillow or Redfin, or you can generate your own leads through networking and marketing. At the end of the day, the best lead is the lead that you can secure; try out different tactics and figure out what works for you.

How much should you spend on real estate marketing?

It depends on your budget and your goals. If you’re just starting out, you may want to focus on free or low-cost marketing tactics, such as social media. As you get more established, you can start to invest in more expensive marketing, such as print or TV advertising.

Kyle Handy

Would You Like To Partner With Me?

I’ve helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. I would love the opportunity to work with you. Together, we can make this year your best yet!

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