The real estate industry is extremely competitive. To succeed, you need to stand out from the crowd and attract clients.
But that’s also exhausting—especially in such a fast market.
You need ways to secure leads that aren’t going to eat up all your time.
Today, we will look at some of the best tips for getting clients in real estate in 2023… without losing your mind.
If you would rather watch or listen to this content, check out the video or podcast below!
1. Leverage social media platforms like LinkedIn, Facebook, and Twitter
Instagram is also a great one. A real estate client will frequently look up real estate information and houses before they decide to purchase or sell their own house. You want to be omnipresent in their minds before they make that decision.
The more one-on-one interactions you have with people through social media, the more likely you will eventually secure a sale.
2. Make sure your website is optimized for SEO
This one is a little more technical, but it’s important. You want to ensure your website appears as high as possible on search engine results pages (SERPs). The higher you appear, the more likely people will click on your site. So, write something about your local market. Provide local market updates and coverage for local events.
Ideally, when a potential client looks for “real estate agents in [city]”, they should find you.
3. Use Google AdWords and other online advertising platforms
Google AdWords is a platform that allows you to place ads on Google.com and millions of other websites across the web. When people search for things related to real estate on Google, your ad will appear next to the search results. If you don’t have time for search engine optimization, this can be just as effective-it’s much more expensive.
Focus on your real estate niche. If your real estate business is in luxury, commercial, or rural, pay for ads within that market. You don’t want real estate referrals who aren’t interested in your product.
This one is old-fashioned, but it still works. Get out there and talk to people. Attend local business functions, charity events, and social gatherings. You never know when you’ll meet someone interested in buying or selling a property.
You’ll find that now more than ever, people are reaching out and trying to form new connections with people. And you never know when you might run into a past client who now has connections.
5. Get involved with your local Chamber of Commerce
The Chamber of Commerce is a great networking opportunity. You’ll meet other local business owners and community leaders. You can also get involved with their events and programs. Who is most likely to purchase houses? Often, it’s small business owners and leaders within your community.
Most people seek someone to dispense real estate advice in a hot market. So, the more exposure you have to your community, the more likely you will land a new client.
6. Sponsor a community event
Remember how I mentioned that people are looking for opportunities to connect? Well, one way to do that is by sponsoring a community event.
It could be something as simple as a Little League team or a 5k race. When you sponsor an event, your name and logo will be on all the promotional materials. People will see your name every time they look at the event schedule.
A prospective client could see your name today and not recognize it until they see it on Google Ads again tomorrow. When marketing yourself, the idea is to reach a certain saturation point in which potential buyers and sellers recognize your name.
7. Make use of print marketing materials like flyers and business cards
This one is often overlooked, but it can be extremely effective. When you’re out and about, hand out flyers and business cards. You never know when you’ll meet someone interested in buying or selling a property. Uniquely personalize your business card. Wooden business cards and square business cards are eye-catching and noticeable.
8. Give presentations to local groups and organizations
If you’re comfortable speaking in front of groups, consider giving presentations to local groups and organizations. This is a great way to get your name out there and show people what you know about the real estate market. Consider teaching first-time homebuyers or basic classes on how to stage a home for sale.
9. Get involved with local charities and non-profit organizations
People want to trust their real estate agents. They want to know that you’re a good person with integrity. One way to show them this is through involvement with local charities and non-profit organizations. This is a great way to give back to your community and make a difference while meeting people you might not have crossed paths with otherwise.
10. Volunteer your time to help with community projects
Similar to getting involved with charities and nonprofits, volunteering your time to help with community projects is another great way to show people you’re a good person with integrity. It’s also a great way to meet new people who are active and interested in the community.
11. Write articles for local newspapers and magazines
If you’re a good writer, consider writing articles for local newspapers and magazines. Talk about your experiences or write an advice column. An advice column can be an easy way to get some content out and help others looking for advice within the real estate market. Once again, this establishes your credentials for those looking for an agent.
12. Give interviews about the real estate market
A site called HARO (Help a Reporter Out) taps expert professionals for their opinions and advice. Sign up for HARO and connect with reporters wanting to know more about your local real estate market. You’ll establish your credentials, get your name out, and provide yourself with great advertising any time someone looks up your name.
13. Speak at local seminars and conferences
Industry matters, too. Don’t just talk to clients; talk to other professionals. They may have leads. You can also learn a lot by speaking at local seminars and conferences. It’ll also allow you to meet other professionals in your field and update yourself on the changes within the market.
14. Host your events
Host your own if you want complete control over the guest list and what happens at your event. You can invite potential clients, other professionals, and local business leaders. This is a great way to show people what you know about the real estate market and how you can help them with their needs. Consider hosting holiday events and inviting former clients.
15. Teach a class on real estate
Consider teaching a class if you want to give back to your community and show people what you know about real estate. This is a great way to connect with people interested in learning more about the market. Teaching a class also establishes your credibility as an expert within the field. It’s also a long-term strategy. You will get leads from real estate agents in the future who are studying to be agents.
When people think about buying or selling a home, they want to know their options. You can offer free consultations to potential clients to help them understand the process and what you can do for them. This is a great way to get your foot in the door with potential clients and show them what you know about real estate. Clients will frequently go with whoever they interacted with the most or even just whoever they interacted with last.
17. Build a database of potential clients
You can use the internet, social media, and your network to build a database of potential clients. Keep track of their contact information and reach out to them when you have new listings or updates within the market. This is a great way to keep in touch with potential clients and let them know that you’re always available to help them with their search. An Excel sheet can be filled with potential leads you can connect with every holiday season.
18. Stay in touch with past clients
It’s important to stay in touch with past clients. They may not want to buy or sell right now, but they will eventually. By staying in touch with them, you can ensure you’re the first person they think of when they’re ready to move. You can also ask for referrals from past clients. This is one of the best ways to get new sellers and well-qualified buyers.
19. Sign up for leads from sites like Zillow or Redfin
If you’re looking for leads, you can sign up for a service like Zillow or Redfin. These sites are great for finding potential clients interested in buying or selling a home. You can also use these leads to build your database of potential clients. And you pay a lot less than you would for a direct referral.
Hosting an open house is a lot of work, but getting just one lead from it is worth it. You can also use this to network with other professionals in the area. Put your best foot forward and show potential clients what you can do for them.
21. Enter into a referral network with real estate agents in other states
You can enter a referral network with agents in other states if you’re looking for buyers. This is a great way to get leads from areas outside of your market. You can also use this to network with other professionals and learn about new markets.
22. Connect with FSBO sellers or expired listings
You can also connect with FSBO sellers or expired listings. These leads may be a little harder to work with, but they are still potential clients. FSBO sellers may have just had a bad experience or may not be too motivated to sell. Expired listings may desperately need to sell but may have issues that can be addressed (such as an incorrect idea of their property’s value on the market).
23. Leave business cards in local businesses
Leaving business cards in local businesses is a great way to get your name out early. Make sure you leave them in businesses that are frequented by people who may be interested in buying or selling a home. You can also put them in real estate-related businesses like title companies or mortgage lenders.
24. Start an email marketing campaign
When you connect with a potential home buyer or seller, get their contact information. Start an email marketing campaign as part of your overall online marketing strategy. Send out market updates, information about local events, and other news you think a home buyer might be interested in.
Getting leads is a numbers game. The more connections you have, the more likely you are to get a commitment. The more likely you are to get a commitment, the more likely you are to get a sale.
But know that each technique may not seem to work every time. You may not get any leads from a seminar until years later when someone recognizes your name. You may hand out dozens of business cards and not get a single call until three months have passed.
It’s all about putting the effort in and waiting until it works out. You can’t force it; you can do your best.
How do you attract real estate clients?
There are several ways to attract real estate clients. You can use social media, host events, offer free consultations, build a database of potential clients, sign up for leads from sites like Zillow or Redfin, and stay in touch with past clients.
How do new agents get clients?
It’s about getting your name out there. Hand out business cards, go to events, and volunteer. Tell them you’re an agent looking for clients whenever you meet someone. Over time, the clients will come to you.
What are clients looking for in a real estate agent?
Clients are looking for an agent that they can trust. They want someone who is knowledgeable about the market and who will always have their best interests in mind. They also want someone available and responsive to their needs.
How can you get the best real estate leads?
You can buy leads from sites like Zillow or Redfin or generate your own leads through networking and marketing. At the end of the day, the best lead is the one you can secure; try different tactics and figure out what works for you.
How much should you spend on real estate marketing?
It depends on your budget and your goals. If you’re starting, you may want to focus on free or low-cost marketing tactics, such as social media. As you become more established, you can start investing in more expensive marketing, such as print or TV advertising.
Would You Like To Partner With Me?
I’ve helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. I would love the opportunity to work with you. Together, we can make this year your best yet!