How to Use Realtors Property Resource: A Comprehensive Guide

The Realtors Property Resource (RPR) is a valuable tool the National Association of Realtors (NAR) provides for its members. This extensive real estate database offers a wealth of information on property data and demographic details, helping realtors respond to their client’s requests quickly and efficiently. Knowing how to use RPR effectively can position you as an essential part of every property transaction, giving you the edge in today’s competitive market.

With RPR at your disposal (National Association of Realtors), you can access the nation’s largest property database exclusively for REALTORS. This comprehensive resource equips you with data, tools, and reports that allow you to “wow” your clients and close more deals. In this article, we will explore how to navigate and utilize RPR to its full potential, making the most of this valuable member benefit provided by the NAR.

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What is Realtors Property Resource?

Realtors Property Resource® (RPR) is a comprehensive real estate platform made exclusively for REALTORS®. It provides members with access to the largest property database in the nation, as well as various tools, reports, and resources to assist them in their professional activities. The platform is available on desktop and mobile devices, ensuring ease of access from any location.

RPR offers a suite of features that allow REALTORS® to conduct property searches, analyze market data, and generate customized reports for clients. These reports can be utilized for various purposes, such as helping clients make informed decisions when buying or selling a home, evaluating investment opportunities, or keeping track of market trends.

Some key features of RPR include:

• Property search capabilities for residential and commercial properties
• Advanced mapping tools and neighborhood data
• Market analysis and trends
• Customizable reports and presentations
• Integration with other industry tools and platforms

Membership in RPR is free for REALTORS® as a member benefit of the National Association of REALTORS®. This ensures that professionals in the real estate industry have access to valuable information and resources, which can help them better serve their clients, improve their marketing efforts, and stay ahead of competitors.

Creating an Account

To get started with Realtors Property Resource (RPR), you must first create an account. As an exclusive tool for REALTORS®, the account creation process is designed to be quick and easy.

Begin by visiting the RPR website and clicking “Create a New Account.” You will then be guided through a three-step account creation process. This step-by-step wizard is straightforward and should take no more than a few minutes.

During the account creation process, you will need to provide some basic information, such as:

• Your first and last name
• Your email address
• A secure password
• Your National REALTORS® Association (NAR) member number

Once you have entered this information, you will be asked to confirm your email address. After successful verification, your RPR account will be activated, granting you access to the nation’s largest property database. Remember, RPR is exclusively for REALTORS®, so ensure your NAR member number is at hand during the account creation process.

Navigating the Dashboard

Section 4 of this article focuses on effectively utilizing the dashboard of the Realtors Property Resource (RPR) platform. The dashboard offers various features that enable you to conduct property searches, view market activity, and access neighborhood profiles.

Property Search

To perform a property search on RPR, follow these steps:

1. Log in to your RPR account and navigate to the dashboard.
2. Locate the search bar at the top of the page.
3. Type the address, city, or ZIP code of the desired property.
4. Press ‘Enter’ or click the magnifying glass icon to initiate the search.

Once the search results are displayed, click on the preferred property to view detailed information and customizable reports.

Market Activity

Understanding market activity is crucial for making informed decisions in real estate. To view market activity on RPR, follow these steps:

1. Select ‘Reports -> Market Activity Report’ from the dashboard on the main menu.
2. Choose the desired location or use the search bar to enter an address, city, or ZIP code.
3. Refine the market activity search by filtering for property types, status, timeframes, etc.

Review the generated results to gain insights into recently sold properties, active listings, and local trends within the selected area.

Neighborhood Profiles

RPR provides comprehensive neighborhood profiles with valuable information for both buyers and sellers. To access neighborhood profiles, follow these steps:

1. Navigate to the dashboard and select ‘Reports -> Neighborhood Report’ on the main menu.
2. Enter the name, address, or ZIP code of the desired area.
3. Click on the neighborhood from the search results.

The displayed neighborhood profile will include data on demographics, housing market trends, local schools, and more. Use this information to guide your clients in making informed real estate decisions.

Some features and data availability may vary depending on your MLS or association.

Performing a Property Search

Realtors Property Resource (RPR) allows users to perform property searches quickly and easily. In this section, we will cover three types of property searches: Basic Search, Advanced Search, and Map Search.

Basic Search

The Basic Search lets you quickly search for properties by entering a specific address, Assessor’s Parcel Number (APN), listing ID, or place like a city, state, zip code, or county. To perform a Basic Search, navigate to the RPR homepage and enter the desired information into the search bar. Hit enter to view the search results.

Advanced Search

If you’re seeking more specific results, the Advanced Search option in RPR provides filters to narrow your search. To access the Advanced Search, click on the ‘Advanced Search’ button next to the homepage search bar. Here, you can easily filter properties based on criteria such as:

• Property type
• Price range
• Beds & baths
• Square footage
• Lot size
• Year built
• Days on market

After applying the desired filters, click the ‘Search’ button to view the refined results.

Map Search

If you want to explore properties in a specific geographical area, the Map Search function in RPR is an excellent tool. To access the Map Search, click the ‘Map’ button next to the homepage’s search bar. This will open a map where you can:

1. Zoom in or out to cover desired areas
2. Draw custom shapes to define your search area
3. Filter results by property type, price, and other criteria

Once you have set your search parameters, the map will display properties that match your criteria, visually representing the current market in your chosen area.

Generating Reports

This section will discuss how to generate various reports using Realtors Property Resource (RPR). There are three main types of reports: Property Reports, Market Reports, and Custom Reports.

Property Reports

Property reports provide detailed information about a specific property, including open houses, valuations, and tax info. To create a property report, follow these steps:

1. Click CREATE REPORT on the Property Summary or the search results page.
2. Select the type of report you want to generate (e.g., Seller’s Report, Property Report, Mini Property Report).
3. Include a CMA (Comparative Market Analysis) or Refined Value, if desired (available for Seller’s Report, Property Report, and Mini Property Report).

For more information on creating property reports, refer to this RPR guide.

Market Reports

Market reports offer insights into local market conditions and trends. To generate a market report:

1. Go to the RPR homepage or the property search results page.
2. Click on the “Market Data” tab.
3. Select the desired report type (e.g., Market Activity Report, Neighborhood Report, School Report).
4. Customize the report by adding or removing elements as needed.

Custom Reports

Custom reports allow you to tailor your analysis to specific needs, such as identifying distressed properties or properties struggling in the public record. To create a custom report:

1. Go to the reports page and click on ‘reports.’
2. Select the report you want to customize.
3. Click the plus sign next to ‘View Sample’ for all report elements.
4. Uncheck the boxes of the elements you don’t want to be included in the report.

With these steps, you can successfully generate property, market, and custom reports using RPR to gain valuable insights and drive sales.

Additional Features

Mobile App

The Realtors Property Resource (RPR) mobile app allows agents to access property data on the go, making it easier to stay informed and responsive to clients. One useful feature of the app is the introduction of a voice-to-text search capability, which allows users to search for a property address or geographic area by simply speaking into their microphone.

Another notable feature of the RPR mobile app is the powerful map interface, which provides aerial, road, and overhead views. It allows users to overlay property data for a tailored search experience. Users can draw or designate their map to suit various interests and needs, incorporating data such as schools, parcels, and estimated values.

Integrations

To further enhance the capabilities of RPR, the platform can be integrated with other tools used by real estate agents. For example, as a member benefit for MLSListings subscribers, RPR can be combined with this Multiple Listing Service to provide more extensive property data and reporting tools to agents.

RPR’s integration with other resources streamlines an agent’s workflow and ensures access to the most comprehensive and updated information possible. This helps agents better serve their clients and builds their reputation as informed and reliable professionals.

Frequently Asked Questions

Let’s address some common questions about using the Realtors Property Resource (RPR) platform.