kvCORE is a customer relationship management system that helps real estate agents easily capture and communicate with leads. In this post, I’ll cover five of the best features to help you create a kvCORE website for maximum lead generation.
1. Personalized Smart Number
kvCORE lets you have your own personalized smart number for a $27 monthly fee. This is worth the cost, for a number of reasons.
If your brokerage provided you with kvCORE, you’ll definitely want to have your own personalized smart number. Otherwise, you’ll be sharing the same number with all the other agents in your brokerage.
Most importantly, you’ll need a smart number if you’re just looking to take advantage of the entire range of kvCORE's features. This includes unlocking the full potential of the marketing, lead generation, and text messaging features.
To set up your smart number, go to the Marketplace, and click on the “Learn More” button under “Smart Phone Add-On.”
2. Market Your Brokerage’s Listings to Social Media
The second feature in this kvCORE website training is that you can easily share listings from other agents in your same brokerage and post them on your own social media. However, before you do this you need to check to make sure that this is an acceptable practice at your brokerage.
To access all the listings for your brokerage, go to the menu bar on the left and click on “Listings” to bring up all the listings that are on the MLS.
Then go to the “Filters” option in the top left and filter by Agency Listings to see all the ones from your own brokerage.
Sharing listings from other agents in your own brokerage is especially helpful if you’re a newer agent. This is because it’ll get your name to show up more often on peoples’ feeds, which will make it look like you’re doing a lot of business.
Plus, as you share these listings to your feed, buy/sell groups, and anywhere else you can get eyeballs on it, you’ll generate leads for free anytime someone completes the popup.
3. Create Custom Text Codes
kvCORE also makes it simple to set up custom text codes to use on all your sign riders and social media.
Text codes are a great way to easily generate leads. If you sign up for the personalized smart number mentioned above, you save $17/month (the cost to generate text codes on other platforms) for this feature because it comes included when you receive your number.
One strategy is to create a handful of custom codes that you can reuse, rather than making a unique code for every single sign rider for each new listing.
Many agents create custom text codes based on the address of the property. For example, if the listing address is 1234 Main Street, the code will be “1234.”
However, I recommend using something more permanent that you won’t have to change all the time, such as your last name. This would look like “Handy1.” This way, you can just change out which listing the code links to, while keeping the code the same.
In order to make custom text codes, head over to the Lead Engine and go to the Call Capture feature.
On the right side of the menu you’ll see an option for “Custom Text Codes,” where you can add new codes or edit existing ones.
4. Add a Facebook Pixel To Your Page
The next feature in this kvCORE website training has to do with setting up Facebook pixels. Even if you don’t know anything about pixels or retargeting, you should definitely make sure you take advantage of this feature. Thankfully, kvCORE makes it simple to install one on your website.
Facebook pixels are important because they allow your website to link up to Facebook. When somebody comes to your website it sends a trigger to Facebook, which will then find that person's account.
This allows you to create a targeted audience that you can advertise to on Facebook. This audience will have already visited your website and shown some interest, which makes them likely to convert into clients. This entire process is called retargeting.
kvCORE has an option to set up a pixel from within the Marketplace dashboard, which is the quickest and easiest way to get it running.
If you don’t have much technical knowledge, this way will save you time. For a more in depth tutorial on how to set up a pixel manually, check out my post on Facebook retargeting ads.
In order to use a pixel, you must have a Facebook Business Page. You won’t be able to use one if you only have a personal account.
5. Add a Custom Page to your Menu Bar
The custom menu bar gives you a lot of flexibility on what you can use your website for. This allows you to add additional links in the menu bar for whatever it is that you want to promote.
For my own site, I’ve added links for new realtors to sign up for a free 30-minute private eXp Realty demo. However, you can put links to anything in your custom menu.
Your menu bar can have links to zoom buyer presentations, zoom CMAs, buyer consultations, any calls to actions you would like visitors to take, and anything you think is important to highlight on your website.
In order to set up the custom menu bar, go into your webinar IDX feed and click on the “Site Content” button.
Next, go to “Custom Pages.”
Then, select “Add a New Page.”
Choose a page title that reflects the category of the link content. This title is internal and won't be seen by your website viewers. You can skip the content box and head directly to the URL section. This is where you’re going to put the link to your external page.
Lastly, select “New Category” for your page. This is where you’ll enter the title that will be seen in the menu bar. Once you’re done, just hit save.
Final Thoughts on kvCORE Website: Top 5 Features to Generate Leads Today
Hopefully this kvCORE website training has shown all the ways that the system can help you save time and effort when it comes to generating leads. kvCORE also helps you easily and effectively communicate with those leads, so that you can work on turning them into happy, satisfied clients. Use my affiliate link to check out kvCORE and learn more!