If you’re like most real estate agents, you wear a lot of hats. You’re the salesperson, the marketer, the closer… and sometimes it feels like there’s just not enough hours in the day. That’s where a real estate virtual assistant can help.
A real estate assistant can take care of all those time-consuming administrative tasks that keep you from doing what you do best: selling houses. From social media marketing to lead follow-up to task management, a good real estate VA will free up your time so you can focus on generating new business.
So how do you hire a real estate virtual assistant? Here are a few tips…
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Reasons to Hire a Virtual Assistant
As your business grows, it can be challenging to keep up with your daily tasks.
A real estate virtual assistant can help decrease your overall workload so you can focus on the most important tasks in your real estate business, giving you a better work-life balance.
By delegating the tedious and mundane parts of your day to a virtual assistant, you’ll have more time to connect with your clients and build a more productive business.
While your virtual assistant is handling things like data entry, you can be hosting open houses, generating leads, creating impressive listing presentations, and ultimately closing more deals.
Tasks a Real Estate Virtual Assistant Can Do For You
Depending on their skill level, a real estate virtual assistant can do as much or as little as you’d like them to. Some tasks your assistant can help you with include:
- Data entry and organization – Real estate virtual assistants can help you keep your contact lists up to date, enter leads into your CRM, and keep your files organized. I know a real estate agent who’s VA is on every Zoom call with them to document notes about the meeting. You can also use a real estate CRM that records all your calls then later have a VA add notes of the call to the file.
- Social media management – A real estate assistant can help you with things like creating social media posts, interacting with followers, and tracking results.
- Lead follow-up – Once you’ve generated a lead, a real estate virtual assistant can help you stay in touch until they’re ready to buy or sell.
- Transaction coordination – A virtual real estate assistant can help keep track of paperwork, deadlines, and appointments related to a transaction.
- Customer service – Real estate virtual assistants can handle customer inquiries via phone or email so you can focus on your clients.
- Managing leads and customer relationships – A real estate virtual assistant can help you keep track of your leads and sphere of influence so you can follow up at the right time. Think birthdays, anniversaries, and life events.
- Administrative Assistant – As an administrative assistant a real estate VA can do things like schedule appointments, make travel arrangements, and manage your calendar.
- Real estate research – Real estate virtual assistants can help you with things like market analysis, finding comparable properties, and looking up property information.
- Website maintenance – A real estate virtual assistant can help you keep your website up to date by adding new blog posts, uploading photos, and making sure all your listings are accurate.
- Creating real estate marketing materials – A real estate virtual assistant can help you create things like listing presentations, buyer packets, and email marketing campaigns.
- Proofreading and editing – Real estate virtual assistants can help you make sure your marketing materials and correspondence are error-free.
- Task management – A real estate virtual assistant can help you keep track of all your to-dos, appointments, and deadlines.
- Bookkeeping and accounting – Real estate virtual assistants can help you with things like expense categorization, creating profit and loss reports, and managing your real estate commission payments.
- Scheduling appointments and meetings – A real estate assistant can help you make phone calls to schedule appointments with clients, lenders, and other real estate professionals like photographers, stages, contractors, etc… They can also get more details about the person you’re meeting with so you are most prepared for every meeting.
- Gather Success Stories – Ask your VA to interview clients and sellers who have worked with you and compile their thoughts into a case study or testimonial video.
You can even find assistants with experience in real estate to do more in-depth tasks, such as:
- Monitoring the MLS – A virtual real estate assistant can help you track new listings, price reductions, and homes that have gone under contract. Especially key to keep an eye out for unique listings or opportunites that a real estate investor client might want to grab.
- Preparing contracts – A real estate virtual assistant with experience in real estate can help you prepare contracts and addenda. (Just be sure to check with your state and the real estate VA about licensing requirements for this type of work)
- Updating website with status of sold properties – If you don’t have an IDX solution on your website, a virtual real estate assistant can help you keep your website up to date by changing the status of properties that have sold.
There are some limitations to what an unlicensed real estate assistant can do.
How Do I Hire a Real Estate Virtual Assistant?
International or Domestic
First, you should evaluate your needs and what you’re looking for:
- Do you need someone who is fluent in English and easily understandable?
- Should they have specific experience in real estate?
- What kind of education and work experience are you looking for?
- Do you need help full time or part time?
- Do you want your assistant to be in the U.S., or would you consider working with someone in a different country?
If you prefer to work with someone in the same time zone as you, then you’ll want to find a virtual assistant based in the U.S. However, if you can work around the time difference you might consider a virtual assistant based in another country since they often work for cheaper rates.
Traditional or Freelance Platforms
You can find a real estate virtual assistant in a couple of different ways.
One way to find a virtual assistant is to post a job listing on sites like Indeed.com or Ziprecruiter.com. Specify whether you are looking for a part-time or full-time assistant, and the specific duties of the job. Then, simply review the applications you receive, interview your top choices, and hire the best fit for you.
If you go this route, be sure to create a contract with the person you hire, decide on a payment method and schedule, and gather the assistant’s W9 information for tax purposes.
Another option is to search for help through online freelancer platforms such as Upwork.com, Freelancer.com, or Fiverr.com. You can search based on the desired skills and experience you’re looking for, and invite potential candidates to apply for your job.
These platforms take care of all the hiring paperwork for you and allow you to pay your assistant directly through the platform, reducing the risk of potential scams.
How Much Does it Cost For a Virtual Assistant?
The cost of a virtual assistant will depend on a few different factors, including how much experience the person has, how much work needs to be done, and the wage rate where he or she is located.
You can hire a basic virtual assistant in the U.S. for $14 to $20 per hour, while a virtual assistant with more experience in the real estate industry might cost anywhere from $30 to $70 per hour.
On the other hand, a real estate virtual assistant based in the Philippines or India might only charge $5 USD per hour. This pricing might seem too good to be true, but once you convert the currency, it’s actually a decent wage in those countries, and a great way for you to save in the long run.
Before you make any decisions, figure out how many hours a week you’ll need help and how much you can afford. Then calculate how much an assistant would cost you each month so that you can work the costs into your budget.
Keep in mind that it’s common to pay your virtual assistant twice a month, though you can always negotiate a payment schedule between the two of you.
Final Thoughts On Working With a Real Estate Virtual Assistant
Almost every experienced real estate agent will get to a point in their career where it is beneficial to hire a virtual assistant to help with their growing business.
There are many talented individuals in the U.S. and around the world who are able to help you manage your workload and give you a better work-life balance.
Take your time finding the best fit for you, and you will soon have a trustworthy partner who you can rely on to help achieve your goals.
Would You Like To Partner With Me?
I’ve helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. I would love the opportunity to work with you. Together, we can make this year your best yet!