If there is one marketing tool every real estate agent needs, it’s real estate business cards. But what makes a real estate business card effective and attractive? What information should it include? This guide will explore what makes real estate business cards work and nine tips for you to design your own cards.
Real Estate Business Cards Need the Right Information
When designing a business card, you need to think about the information a potential client needs from a Realtor or real estate broker. It does not matter if you have a gorgeous design if your client can’t use the card to reach you.
A real estate business card needs to have your name prominently in the design. Then, it needs to have your contact information, including your email address and phone numbers. If you have a logo, that needs to be on it as well.
If you work with a brokerage firm that has a well-known influence in your local community, make sure that information or logo also shows well. Consider adding a QR code that a contact can scan with their phone to get your contact information on their device.
Images are also important on a real estate business card. A headshot can help give it a pro look and brand you as a real estate professional. Finally, some sort of image connected to real estate, such as a “sold” sign or an image of a house, can be part of your business card design.
9 Tips To Make Real Estate Business Cards
Discussing real estate business card design is easier if you know what features to include to stand out from the crowd. Here are nine business card idea examples that can help make your real estate marketing more effective.
9. Use QR Codes
QR codes make it easy to connect with your potential clients and transform your paper card into a digital business card. Your business card can get lost quickly after you hand it to a potential client, but if you add a QR code, perhaps right next to your professional headshot they can scan it right away and get your information onto their phone. Once a potential client scans the code, they instantly connect to your website.
8. Consider Silver or Gold Foil Printing
One of your goals when designing a business card is to make it stand out, and silver or gold foil printing does just that. Gold and silver foil lettering catches the eye and makes your card look more professional, which is important if you sell luxury real estate. If the rest of the card has a matte finish, gold foil can draw attention exactly where you want it.
7. Use a Metal Business Card
Paper cards are so common that people easily overlook them or lose them, but a metal business card will stand out. A metal card holds up better in a purse or wallet, too, increasing the chances that your potential client will pull out the card later and contact you when they need real estate services.
6. Design with a Unique Shape
No one says that a business card has to be in a rectangular shape. Use a unique shape, like a house or a key, to make yours distinctive. You can find a business card template in just about any shape, so get creative!
5. Print on Door Hangers Instead of Business Cards
Another option to consider is to print your brand identity information on a door hanger, instead of a business card. You can then hang the door hangers on homes in your target neighborhood, helping draw potential buyers and sellers to your real estate agency. Consider printing door hangers with detachable business cards on durable card stock to handle both needs.
4. Use Distinctive Printing
Your business card does not have to have your name, address, and phone number front-and-center, with an image and headshot and that’s it. This gets boring, so work with a graphic designer to make your printing and logo distinctive in your design.
3. Make Your Logo or Tagline Prominent
One part of your business card’s design needs to be the prominent focus. Consider making your logo or tagline the main focus of the design. This will go far in helping your overall branding efforts.
2. Add Social Media Connections
Include your real estate social media pages on your realty business card. This makes it even more effective as part of your marketing material.
1. Include Texture
Finally, consider including texture through embossing or unique paper when designing your real estate company business card. Again, this will make people take a closer look, help with your branding, and get more attention than a boring business card.
FAQ on Real Estate Business Cards
Where should I leave my real estate business cards?
Get used to carrying your cards around with you wherever you go. Keep a handful in your bag or pocket, or keep a stash in your car. Make sure you have enough whenever you attend networking events.
What are real estate business cards requirements?
There are no requirements for your business cards, but at the very least they need to include your name, basic contact information like email and phone number, and links to your website.
Final Thoughts on Real Estate Business Cards
What do you put on your business cards? Did you design them yourself? Let me know in the comments below!
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