woman photographer taking photos of real estate agent in studio

The Perfect Real Estate Headshots – 9 Things You Must Do

Investing in the perfect real estate headshots is an important step to growing your business. Your headshot is often the first impression clients have of you, so it is worth your time and money to invest in high-quality, professional photos.

Below are nine tips you should follow to make sure you get the perfect headshot.

1. Hire a Professional

When it comes to real estate headshots, it’s best to hire a professional if you want truly great results. On average, a professional photographer might charge $100 to $250 per hour for a headshot session. However, this number tends to go up if you want multiple locations and outfit changes.

There are cheaper options out there, but these are likely to be amateur photographers. When it comes to your real estate business, it’s worth it to invest in a professional who knows what they are doing. A full-time photographer not only understands how to take great photos, but can also help direct you when it comes to posture and facial expressions.

Many people wonder if you should tip your photographer. While other types of photoshoots might warrant a tip, tips for headshot photos are not mandatory since the session typically does not take long. Of course, if the photographer was outstanding, it is always nice to show your appreciation with a tip.

2. Perfect Your Headshot Prior to Shooting

It’s a good idea to know how you want your headshot to look before the actual photo shoot. Look at other successful Realtors’ headshots to get an idea of poses and expressions. Also, plan what outfits and accessories you’ll wear, in addition to how you’ll style your hair and makeup. 

Once you decide on your look, practice your expression and posture in the mirror so that you can be confident when it comes time for the real thing.

A woman behind a camera on a tripod

3. What Do Realtors Wear for Headshots?

The goal should be to convey that you are professional, confident, and that your potential clients can trust you. This means looking the part and dressing in professional attire. 

Keep your clothes simple and don’t go over the top with bold prints and flashy patterns. Stick to softer, solid colors that aren’t distracting. In addition, it’s best to keep jewelry and accessories minimal.

4. Should You Smile for Your Headshot?

You should definitely smile in your headshot! A genuine, authentic smile has been proven to convey a sense of trustworthiness and confidence. 

Generally speaking, a smile showing your teeth is better and more personable than a closed mouth smile. Of course, this comes down to personal preference and what you want to convey in your photo. 

An open mouthed smile can make you look younger and more approachable. On the other hand, a closed smile can make you seem more serious, yet also more confident. 

Whichever you choose, be sure your expression is natural and authentic, because a fake appearance will turn people away from you. 

5. Choose the Location

Another factor to consider is the location you choose for your background. Consider your branding and the message you’re trying to convey to potential clients. 

For example, are you a R

Realtor in the luxury market? Or is your market focused on small towns and rural areas? Choose a location that best represents your brand. This might be a famous city landmark, a luxury location, an outdoor setting, or maybe just a simple indoor studio. 

It can be a good idea to invest the extra money and pay for multiple locations in your photoshoot, so that you have several different options to choose from.

6. Hair and Makeup

Similar to your clothing choices, less is more when it comes to hair and makeup. Avoid anything too distracting; the emphasis should be on looking well groomed and natural. If you don’t look like yourself, you risk undermining your credibility. 

You might consider hiring a professional makeup artist who can help you look your best on camera. Again, just make sure you communicate that you are going for a subtle, professional look and nothing too drastic.

7. Posing

Our body language communicates so much, even in a photo. Make sure your pose is natural, and you don’t appear stiff or awkward. Don’t cross your arms or hunch over, as this can make you come across as closed off and unapproachable. 

Again, think of your branding, and try to have your pose communicate confidence and approachability. If you’re working with a professional photographer, they can guide you and help you find the right pose.

A man holding a DSLR camera up in front of his face

8. Pay for a Session, Not Just One Headshot

If you’re going to hire a professional to take your real estate headshots, pay for a full session, not just a single photo. This gives you a variety of professional photos to choose from for content on your website, blog, and social media posts.

9. Branding

Now that you have your perfect headshot, it’s time to start putting it to work for you. Use it on your website, branding materials, and social media business profiles. 

It is important to use the same headshot photo as your main profile photo on every platform so that your personal branding is consistent. You can always use the extra headshots from your shoot in the content within your page. The more people see and recognize your face, the more they will feel like they know you and can trust you.

Of course, make sure you keep your headshot up to date. Ideally, you should update your headshot every few years, or as your appearance changes. You want to make sure you always look like your headshot, as that will maximize trust between you and the client.

Final Thoughts on The Perfect Real Estate Headshots

While it might seem expensive to invest in professional headshots, it will definitely pay off in the end. A quality headshot shows that you are serious about your business, and as a result, clients will want to work with you. 

Keeping these nine tips in mind will ensure that you come away with the perfect real estate headshots that you can use for your real estate business.

Kyle Handy

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Check out my Partner Page for details on the benefits of working with me at eXp Realty. I’ve helped hundreds of real estate agents, team leaders, & brokers all over the country, increase their business & build additional revenue streams. Together, we can make this year your best yet!

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