A real estate infographic is a great way to visually communicate information about a complex subject in a way that is simple for your audience to understand. In addition, they are easy to post and share on your social media and are great for boosting traffic to your website. But how can you create your own real estate infographics?
In this post, I’ll share 35 real estate-related infographics you can share online and tell you how you can make your own.
How To Make Your Own Real Estate Infographics
Define Your Audience
The first step to creating good real estate infographics is to define your target audience. Your audience will determine what data you use, how you organize it, and how in-depth your explanations need to be.
For example, suppose you’re making an infographic aimed at your fellow Realtors. In that case, you can go more in-depth and use vocabulary related to the industry because your audience already has some knowledge of the topic.
But your infographic would be different if your intended audience were the prosepective buyers and sellers in your area who are unfamiliar with real estate and today’s housing market.
In that case, you would include more general information that is easier to understand and avoid any real estate terms they wouldn’t know.
When you define your audience, this will help you determine the goal of your infographic. To figure out what your goal is, ask yourself if you’re trying to break down a complex process into a step-by-step guide or provide a quick overview of the most important facts? Will your infographic organize a report on exciting data or simply raise awareness on a subject?
Collect Your Information
Once you determine your audience and goals, the next step is to gather the information you will use in your real estate infographics. If you or your brokerage have done your own research, you can use this. Otherwise, you can search for publicly available data on sites like Kaggle, Pew Research, and Google Trends Database.
Choose data that is focused on one topic. Look for interesting data, research, statistics, or survey results that tell a story that your audience will find meaningful. Don’t just include random information simply because it sounds interesting.
Because you have limited space to work with, you need to make sure that everything you include on the infographic has a purpose.
You might be tempted to include a lot of real estate agent statistics to impress a buyer or seller. However, this can overwhelm them and make your infographic look too wordy. Instead, you should focus on a handful of relevant statistics to provide an overview of the topic, or choose one piece of information to explain in-depth.
You can cover information such as today’s mortgage rates, the current market demand, generational trends, and different topics on homeownership in general.
Choose a Template Style
Lastly, you’ll need to actually design your infographic. To get started, you need to choose a template. There are all sorts of styles you can choose depending on the goal of your infographic. For example, you can use a two-column comparison chart, list, timeline, graph, or pie chart.
Each style serves a different organizational purpose. For example, if you’re creating an infographic on the steps to home buying for first-time buyers, then a timeline style will work better than a comparison chart.
You can use graphic design tools like Canva or Piktochart to find an infographic template you can customize. Once you find one, choose the colors and fonts you want to use. You can search online for color schemes and font patterns that work well together. Ideally, you should use colors that match your personal brand’s colors.
In addition, be sure to include a link to the source of your data at the bottom of your real estate infographics. For multiple sources, you can link to a page on your website that lists all of them.
Your infographic should also include elements of real estate marketing, such as your brand logo, website and social media links, an embed button, and a Pinterest share button, and images.
You can use stock photos or hire a designer to create illustrations. However, you don’t want to include too many images because this can make your infographic look cluttered.
Keep in mind that the design of your infographic should come second to the quality of the information. A poorly designed infographic will distract your audience from the data, no matter how interesting it is. For this reason, focus on crafting and organizing your message first.
35 Real Estate Infographics
1. Metro Areas With the Largest Percentage Increase in Median Existing Single-Family Home Sale Prices in Q1 2021 – NAR
2. The MLS in Action – NAR
3. Home Staging: Can I Do It Myself? – The Close
4. Best Paint Colors for Selling a House – The Close
5. Eight Amazing Apps for Realtors – The Close
6. Explaining Your Closing Costs – The Close
7. Staged For Success – The Close
8. Top 5 Most Popular Areas for Millennials – NAR
9. Six On-Page Factors for SEO Success – The Close
10. How To Buy a Home With No Money Down and Poor Credit – The Close
11. Impact of Price on Visibility – The Close
12. Keys to a Successful Open House – TheClose
13. 16 Reasons Why You Need a Buyers Agent – AgentFire
14. Which Loan Is Right For Your Home? – AgentFire
15. Selling Your Home in Winter – AgentFire
16. Pro Photo Tips – AgentFire
17. 10 Tips To Buying A Condominium – AgentFire
18. How To Write Real Estate Listing Copy – AgentFire
19. Common Expenses For New Home Buyers – AgentFire
20. Facebook Marketing Strategies – Rethority
21. Closing On a House in Ten Easy Steps – Rethority
22. The Closing Cost Breakdown – Rethority
23. How a Real Estate Transaction Works – Rethority
24. The Best Months to Sell a Home Across the U.S. – Rethority
25. How to Hire a Contractor – Rethority
26. 14 Tools Every Homeowner Needs – Rethority
27. Pinterest Board Ideas For Real Estate Agents – The Close
28. 3 Ways to Maximize the Value of Your Real Estate Agent – NAR
29. Economics of Buying a Home – NAR
30. Top 10 Apps for Homebuyers and Sellers – AgentFire
31. Top 4 Renovations For The Greatest Return On Investment – AgentFire
32. The Homebuying Process – AgentFire
33. How Long Will Your Home Last – AgentFire
34. HomeBuyer Checklist – AgentFire
35. 10 Tips for a Successful Property Remodel – AgentFire
Final Thoughts on Real Estate Infographics
You don’t have to be a graphic designer to make a great, professional-looking infographic, any Realtor has the ability to create a great image. While it can be challenging, there are many tools and templates online that can help you create the perfect visual content for your brand.
And infographics are a great way to reach every home buyer and seller, as well as real estate professionals. They give you a chance to demonstrate your market experience and package your knowledge in a way that is convenient to your clients.
What real estate infographics do you plan to make? Let me know in the comments below!
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