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35 Real Estate Infographics + How To Create Your Own

Infographics are a great way to visually communicate information about a complex subject in a way that is simple for your audience to understand. In addition, they are easy to post and share on your social media and are great for boosting traffic to your website. But how can you create your own real estate infographics?

In this post, I’ll share 35 real estate-related infographics you can share online and tell you how you can make your own.

How To Make Your Own Infographic

Define Your Audience

The first step to creating good real estate infographics is to define your target audience. Your audience will determine what data you use, how you organize it, and how in-depth your explanations need to be.

For example, suppose you’re making an infographic aimed at your fellow Realtors. In that case, you can go more in-depth and use vocabulary related to the industry because your audience already has some knowledge of the topic.

But your infographic would be different if your intended audience was the buyers and sellers in your area who are unfamiliar with real estate. In that case, you would include more general information that is easier to understand and avoid any terms they wouldn’t know.

When you define your audience, this will help you determine the goal of your infographic. To figure out what your goal is, ask yourself if you’re trying to break down a complex process into a step-by-step guide or provide a quick overview of the most important facts? Will your infographic organize a report on exciting data or simply raise awareness on a subject?

Collect Your Information

Once you determine your audience and goals, the next step is to gather the information you will use in your real estate infographics. If you or your brokerage have done your own research, you can use this. Otherwise, you can search for publicly available data on sites like Kaggle, Pew Research, and Google Trends Database.

Choose data that is focused on one topic. Look for interesting data, research, statistics, or survey results that tell a story that your audience will find meaningful. Don’t just include random information simply because it sounds interesting. Because you have limited space to work with, you need to make sure that everything you include on the infographic has a purpose.

You might be tempted to include a lot of real estate agent statistics to impress your audience. However, this can overwhelm them and make your infographic look too wordy. Instead, you should focus on a handful of relevant statistics to provide an overview of the topic, or choose one piece of information to explain in-depth.

Choose a Template Style

Lastly, you’ll actually design your infographic. To get started, you need to choose a template. There are all sorts of styles you can choose depending on the goal of your infographic. For example, you can use a two-column comparison chart, list, timeline, graph, or pie chart.

Each style serves a different organizational purpose. For example, if you’re creating an infographic on the steps to buying your first home, then a timeline style will work better than a comparison chart.

You can use graphic design tools like Canva or Piktochart to find infographic templates. Once you find one, choose the colors and fonts you want to use. You can search online for color schemes and font patterns that work well together. Ideally, you should use colors that match your personal brand’s colors.

In addition, be sure to include a link to the source of your data at the bottom of your real estate infographics. For multiple sources, you can link to a page on your website that lists all of them.

Your infographic should also include your brand logo, website and social media links, an embed button, and a Pinterest share button, and images. You can use stock photos or hire a designer to create illustrations. However, you don’t want to include too many images because this can make your infographic look cluttered.

Keep in mind that the design of your infographic should come second to the quality of the information. A poorly designed infographic will distract your audience from the data, no matter how interesting it is. For this reason, focus on crafting and organizing your message first.

35 Real Estate Infographics

  1. Metro Areas With the Largest Percentage Increase in Median Existing Single-Family Home Sale Prices in Q1 2021 – NAR
An illustrated mp showing the metro areas with the largest increase in single-family home sales

2. The MLS in Action – NAR

A guide to the MLS system

3. Home Staging: Can I Do It Myself? – The Close

An illustrated guide to home staging

4. Best Paint Colors for Selling a House – The Close

A guide to the best paint colors for selling a house

5. Eight Amazing Apps for Realtors – The Close

A real estate infographic about 8 amazing apps for Realtors

6. Explaining Your Closing Costs – The Close

A graphic that explains closing costs

7. Staged For Success – The Close

A graphic about staging homes for success

8. Top 5 Most Popular Areas for Millennials – NAR

A graphic of a map showing the top five most popular areas for millennials.

9. Six On-Page Factors for SEO Success – The Close

A real estate infographic about on-page factors for SEO

10. How To Buy a Home With No Money Down and Poor Credit – The Close

A guide on how to buy a home with no money down and poor credit

11. Impact of Price on Visibility – The Close

A pyramid depicting the impact of price on visibility

12. Keys to a Successful Open House – TheClose

A graphic about keys to a successful open house

13. 16 Reasons Why You Need a Buyers Agent – AgentFire

A guide about 16 reasons why you need a buyers agent

14. Which Loan Is Right For Your Home? – AgentFire

A guide to which loan is right for your home?

15. Selling Your Home in Winter – AgentFire

A real estate infographic to selling your home in the winter

16. Pro Photo Tips – AgentFire

An illustrated guide to Pro Photo Tips

17. 10 Tips To Buying A Condominium – AgentFire

A photo about 10 tips to buying a condominium

18. How To Write Real Estate Listing Copy – AgentFire

A guide to how to write real estate listing copy

19. Common Expenses For New Home Buyers – AgentFire

An illustrated guide to common expenses for new home buyers

20. Facebook Marketing Strategies – Rethority

A graphic showing different Facebook marketing strategies

21. Closing On a House in Ten Easy Steps – Rethority

A real estate infographic about the steps to closing a house

22. The Closing Cost Breakdown – Rethority

A graphic breaking down closing costs.

23. How a Real Estate Transaction Works – Rethority

A real estate infographic depicting how a real estate transaction works.

24. The Best Months to Sell a Home Across the U.S. – Rethority

A guide to the best months to sell a home around the U.S.

25. How to Hire a Contractor – Rethority

An informational guide on how to hire a contractor

26. 14 Tools Every Homeowner Needs – Rethority

A guide to 14 tools every homeowner needs

27. Pinterest Board Ideas For Real Estate Agents – The Close

A real estate infographic about Pinterest board ideas for agents.

28. 3 Ways to Maximize the Value of Your Real Estate Agent – NAR

An informational photo about how to maximize the value of your real estate agent

29. Economics of Buying a Home – NAR

An informational photo about the economics of buying a home

30. Top 10 Apps for Homebuyers and Sellers – AgentFire

A real estate infographic about the 10 best apps for buyer and sellers

31. Top 4 Renovations For The Greatest Return On Investment – AgentFire

A yellow and black graphic about the four best investments for maximum ROI

32. The Homebuying Process – AgentFire

A real estate infographic that illustrates the homebuying process.

33. How Long Will Your Home Last – AgentFire

An illustrated graphic about how long different features of a home usually last

34. HomeBuyer Checklist – AgentFire

A graphic with 10 things homebuyers should do once their offer on a home is accepted

35. 10 Tips for a Succesful Remodel – AgentFire

A real estate infographic about tips to remodel a home

Final Thoughts on Real Estate Infographics

You don’t have to be a graphic designer to make a great, professional-looking infographic. While it can be more challenging than written content, there are many tools and templates online that can help you create the perfect visual content for your brand.

What real estate infographics do you plan to make? Let me know in the comments below!

Kyle Handy

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3 Comments

  1. Great article Kyle…I just subscribed to KCM so I can improve my newsletter posts! Also good presentation today for the team!

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