Someone holding a smarthphone with different social media apps on the screen. Real estat social media feature image.

25 Real Estate Social Media Marketing Tips For 2021

Social media has become an integral part of every real estate agent’s lead generation strategy. As new social media platforms constantly arise, it can be difficult for agents to keep up and adapt to changing technology, especially if they don’t have much prior experience.

In this post, I’ll share 25 real estate social media marketing tips that you can implement in your lead generation strategy no matter what platforms you are on.

25 Real Estate Social Media Marketing Tips

25. Completely Fill Out Your Profile

An essential step to real estate social media is making sure your profile is completely filled out. This includes your profile photo, banner photo, bio, office address, contact details, and relevant links to your real estate agent website and other social media platforms.

24. Create a Brand Logo

Before you officially launch your social media account on any platform, create an official brand logo. A logo is a key part of your personal brand and helps boost your credibility as a business for potential buyers. Consider hiring a professional graphic designer if you need help creating a high-quality logo.

23. Take Advantage of Video

Video is a key element of almost every social media platform, and you can use it in a variety of ways. For example, you can take videos of open houses, property tours of your listings, or informative videos that answer your follower’s questions or share relevant advice. Also, video works great on your Facebook and Instagram stories. Check out my other post to learn more about Facebook for real estate agents.

22. Create Content For Your Local Community

The content you post on every social media site should be geared towards your local community. Maintaining a local focus will establish you as an authority and expert in the area. Types of local-focused social media posts you can create include videos or blog posts giving an overview of your nearest city, videos or posts that focus on a specific neighborhood or zip code and sharing information about upcoming local events.

Someone holding the Facebook logo against a blue background

21. Join Groups

Particularly, Facebook and LinkedIn have real estate industry-related groups that you can join to start providing value to people and increase your brand awareness. Make sure you join groups where your target audience is spending time. Then, become an active member in that group by answering questions, starting discussions, and sharing advice.

20. Use the Right Hashtags

If you’re simply throwing random hashtags on your Instagram posts, then you aren’t utilizing them properly. You need to put a lot of thought into what hashtags you include in your posts. Use a mix of both branded and generic hashtags on your posts. Developing a branded hashtag will help you stand out from your competition and get your followers to interact with your posts. Consider using a hashtag tool to help you identify what hashtags to include in your posts. Read my other post to learn more about Instagram for real estate.

19. Schedule in Advance

There are many tools out there, such as Instagram CreatorStudio or Tailwind, that will allow you to schedule all your posts in advance. This allows you to post on a consistent basis with minimal effort.

18. Post At The Best Time Each Day

Depending on what time of day you post, you’ll receive more or less engagement on your content. Do some research to figure out the best posting times for Instagram, Facebook, Twitter, YouTube, and other platforms. Then, be sure to stick to that schedule. Read my other post on real estate Facebook marketing to learn more.

17. Post Consistently

Consistency is key when it comes to success with real estate social media. Find a schedule that works best for you and stick with it regularly. At the very least, you should aim to post a few times a week on more popular platforms like Instagram and Facebook. Check out my post on real estate Facebook posts for some high-engagement content ideas.

16. Engage Regularly With Your Followers

Be sure to like, comment, and share your follower’s posts. Social media is about forming relationships with people, and a key part of this is showing that you are active and involved in their lives through engaging with their posts.

Someone typing on a laptop with a graphic of differnet forms of socia media engagement

15. Include Testimonials

One of the most important parts of real estate social media is collecting reviews and testimonials. Your Facebook business page has a dedicated space for client reviews. In addition, you can also share reviews and testimonials as part of your weekly content schedule.

14. Share Quotes and Memes

Two other great sources of content are real estate quotes and real estate memes. Post this type of content in between your blog posts or videos to keep your followers engaged. Quotes and memes are also highly sharable, so it’s easier to get higher engagement rates on these types of posts.

13. Create Simple Graphics

You can find relevant stock photos on free sites like Pixabay and Unsplash. Then, use simple graphics tools like Canva to add text and other features to them. You can use this tool to create infographics, Pinterest pins, Instagram posts, and more.

12. Know Your Current Audience

Be sure to tailor your content and posts to your current audience and their needs. For example, if you constantly post listings to your real estate social media, but your followers aren’t searching for a new home, you’re neglecting their needs. Include a mix of content that can keep all your followers engaged.

11. Post a Mix of Business and Personal Content

Share a mix of business and personal content on your social media. If you only ever post real estate-related content, your leads will never get to know you as a person. As a Realtor, it’s important that you get personal and share content that invites your clients to get to know you for who you are, rather than the salesperson they assume you are.

10. Ask Your Followers Questions

While regularly posting different types of content is great, it’s even better if you directly engage with your leads through a specific call to action. Wherever you can, try to ask questions to your lead to get them to comment on your post. Then when you start engaging back, you’ll end up creating a discussion that others will want to join in on.

9. Hold Contests

Another great call to action is to hold contests or giveaways on social media. When your followers participate in these types of events, it will create high levels of engagement and boost your brand awareness.

Examples of contests include awarding different types of engagement like likes, shares, comments, and follows, or a property photo contest where you encourage your audience to post photos and then reward the most popular one with a prize.

8. Use Paid Ads

A tried and true method of using social media for real estate is paid social media ads. You should definitely include real estate Facebook ads and Instagram ads for real estate agents as part of your social media marketing and lead generation strategies. Particularly, Facebook is a great option for paid advertising because you can set up Facebook retargeting ads. In addition, it’s possible to get Facebook real estate leads without paying very much at all.

7. Utilize Pinterest for Listings

Besides sharing and promoting your original content, Pinterest can be a great place to share your listings. The most effective way to do this is to join a real estate-themed collective board. These collective boards tend to have higher follower counts and more active engagement. Then, just post photos of your listing along and include the source URL in the pin.

A smartphone screen with different real estate social media apps

6. Use Analytics

Another key aspect of real estate marketing on social media is to constantly keep an eye on your analytics. This is key to understanding if your strategy is paying off. You can track impressions, engagement, click-through rates, demographics, and more to see which posts do better than others. Experiment with different strategies until you find what works best. Analytics is something you’ll constantly have to keep an eye on because different metrics will change over time.

5. Share Success Stories

Another great content option to post on your social media is client success stories. Share stories from your past clients and how you helped them find their dream home. These act as social proof for how good you are as an agent, and your audience will find them more relatable.

4. Partner With Local Businesses

Creating relationships with local businesses or community members can be mutually beneficial for strengthening each other’s social media presence. You can share each other’s content and also collaborate on creating content or doing giveaways. You’ll boost your engagement all while growing your sphere of influence relationships.

3. Use Keywords in Titles

Many social media sites rank content based on how much engagement they receive and what keywords they use. Content that features popular keywords will rank higher and as a result, receive more engagement and higher click-through rates. In order to break into this cycle, you must create content with compelling titles that can capture peoples’ attention and get them to click.

2. Keep On Top Of The Latest Platforms

In order for real estate professionals to have a really successful real estate social media strategy, they must adapt to the latest technology. In fact, keeping up with the latest trends is crucial to your success and will put you ahead of your competition. Check out my posts on Clubhouse for real estate agents and TikTok for real estate agents to learn how to leverage these two up-and-coming social media platforms for your business.

1. Be Authentic

Above all, your followers will appreciate it when you are authentic. Don’t be afraid to get personal and show your followers your real life, as well as the unpolished, behind-the-scenes glimpses into your real estate business. This will make you more relatable and easier for your audience to form a stronger relationship with you.

Final Thoughts on Real Estate Social Media

Real estate social media marketing is key to building a successful real estate business. As social media becomes increasingly popular, it will only be more crucial for you to maintain an active presence across all the different platforms.

What social media marketing tips will you try? Let me know in the comments below!

Kyle Handy

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Check out my Partner Page for details on the benefits of working with me at eXp Realty. I’ve helped hundreds of real estate agents, team leaders, & brokers all over the country, increase their business & build additional revenue streams. Together, we can make this year your best yet!

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