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Real Estate Team Names: What To Know + 101 Examples

Real estate team names are one of the most important aspects of any real estate business, because the name you choose will often affect your client’s initial impression of you. However, many agents don’t put much thought behind their team name and how it can impact their business. In order for you to come up with the right real estate name, we must explore some important marketing strategies.

In this post, I’ll help you develop an awesome real estate team name that is perfect for your business. We’ll take a look at some examples that you can use as inspiration, and then get into how you can come up with your own.

Why The Name You Choose Matters

77 percent of people making a purchase base their choice on the brand name of the product or service. For this reason, the name you choose for your team will clearly matter. Your team name will define who you are as a real estate agent and communicate to your clients what you and your business stand for.

Choosing a good name will also help set you apart from your competition. If you have a memorable name that sticks in peoples’ minds, they’ll be more likely to choose you as their real estate agent.

The right real estate team name will also help spread your brand awareness. When potential clients see your name at various points throughout their day it keeps you top of mind.

For example, a lead might see one of your yard signs while driving, visit your website, and then see an advertisement for your business on Facebook. Covering your bases both online and offline is a great way to get exposure, and a great name is key to making this successful.

Group sitting around a table

101 Examples of Real Estate Team Names

  1. Beachfront Realty
  2. Pyramid Realty Inc.
  3. Wild Flowers Realtors
  4. Southern Dreaming Realty
  5. Blue Ocean Real Estate
  6. Chirping Sparrow Realty
  7. Holiday Homes Real Estate Services
  8. Mango Avenue Real Estate Services
  9. Wisdom Ventures Real Estate Services Pvt. Ltd.
  10. Alera Realtors
  11. Alpha Real Estate
  12. Blue Sky Real Estate
  13. Ace Realty
  14. Big Rock Realtors
  15. Empire Realty Group
  16. Fine & Dandy Real Estate
  17. Home Sweet Home Realty
  18. Bright Light Property Services
  19. Summit Real Estate
  20. Landmark Realty
  21. Captain Clover Commercial Estate
  22. Hearthstone Group
  23. Four Corners Real Estate
  24. Voyage Realty
  25. Sequoia Real Estate
  26. Sailing the Market Realty
  27. Mysticca Real Estate Team
  28. EstateBliss Realtors
  29. Echelon Private Client Realty
  30. Red Fox Group
  31. Coral Condo Sales
  32. Turnkey Residential
  33. Blue Bird Group
  34. Elevate Homes Realty LLC
  35. Broward City Collection
  36. Lutz Property Solutions
  37. Green Realty Services
  38. Grand Homes Real Estate Company
  39. Green Realty Experts
  40. Brick Lane Realty
  41. Cobblestone Realty Partners
  42. Picket Fence Realty
  43. Sterling Property Advisors
  44. Carpe Diem Realty
  45. Home & Hearth Realty
  46. Bond & Main Real Estate Group
  47. Stellar Property Advisors
  48. Bold Realty
  49. Banyon Tree Realty
  50. Magnolia Group Real Estate
  51. Cardinal Realty
  52. Forward Real Estate Advisors
  53. Citadel Partners Realty
  54. Privet Group Real Property
  55. Corsair Real Estate
  56. Landmark Realty Group
  57. Pinnacle Real Estate
  58. Blue Reef Properties
  59. Haven Group Real Estate
  60. Bluebell Real Estate
  61. Larkspur Partners Realty
  62. Excelsior Real Estate
  63. Sequoia Real Estate
  64. Barrow Street Realty
  65. Orchard Street Properties
  66. Blue Sky Realty
  67. Silverbell Realty
  68. Acuta Real Estate
  69. Summerwood Group
  70. Anchor Group Real Estate
  71. Apogee Property Advisors
  72. Axis Group Real Estate
  73. Equinox Partners Real Property
  74. Nova Group Real Estate
  75. Equinox Realty Advisors
  76. Champion Real Estate Advisors
  77. Black Oak Realty
  78. Finders Group Realty LA
  79. Pagoda Partners Realty
  80. Capstone Realty
  81. Keystone Group Real Estate
  82. Blue Slate Realty
  83. Red Coral Realty
  84. Golden Meadows Property Group
  85. Sunstone Property Advisors
  86. Full Circle Real Estate
  87. Jasper Realty
  88. Platinum Property Advisors
  89. Cottonwood Real Estate
  90. Rise Real Estate
  91. Strive Partners Realty
  92. Pilot Property Group
  93. Titan Real Estate
  94. Lighthouse Group Real Estate
  95. Fox Run Real Estate
  96. Olive Tree Realty
  97. Royal Estate
  98. Avibay Realty
  99. Unity Home Realty
  100. Moon Realty
  101. Luxury Living Realty

Find Inspiration

This list of real estate team names are some of the unique, catchiest names around. Use them as inspiration for coming up with your own name!

A business man thinking about real estate team names

Developing Your Own Real Estate Name

So, now that you’ve seen some examples of unique real estate team names, how exactly do you get started coming up with your own? In the last half of this article, I’ll guide you through some tips and methods that you can use to get a team name that stands out from the crowd and helps you grow a successful business.

When choosing a name, the reality is that the perfect one won’t just come to you in an epiphany. Instead, to get started you’ll need to come up with a list of as many possible team names as you can. Collaborate with other members of your team by holding a brainstorming meeting.

Then, work your way through the list until you narrow down your ten favorite choices, then five favorites, until you have found the perfect name. You can also get the opinions of friends, family, and even your sphere of influence and past clients.

Another way to find the right name is to write your team’s mission statement first, and then work from there to find a name that encapsulates everything your team stands for. This can help you create a name that skeep your goals firm in your own mind, while also ensuring they are front and center for your client.

Consider Your Domain Name

One key factor to consider is choosing a name that will work well as a web address. This means having a unique name that is distinguishable enough from your competition. If your domain name is too similar to someone else’s, then your lead may end up on their website instead of yours and mistake your competition as you.

The easiest way to see if a name is already in use is by visiting instantdomainsearch.com to conduct a domain name availability search. All you have to do is type in a name and the search engine will tell whether it’s currently available.

Some tips to keep in mind for choosing a real estate team name that doubles as a domain name is something that’s easy to spell to avoid typos, as well as something that is short and easy to remember.

As soon as you’ve chosen the right name, you need to claim the domain and set up your website and social media pages immediately to establish it as yours.

Never set up a website before? Don’t worry, it’s not as hard as it sounds. Read my other post for help on setting up your own real estate agent website.

Simple is Always Better

As you start thinking of your name, you will want to keep it simple. Avoid names that are too complex, unclear, or vague.

Do not use letters or numbers that stand in for words, such as 4/for or you/u. If you keep your name as simple as possible and avoid any strange misspellings, it will help you have a more professional name and brand image.

In addition, you need to make sure that the sound of your name flows well. You should even consider the acronym it makes, if it’s more than two or three words.

Keep It Short and To The Point

Your real estate team name needs to be short enough to remember and write or type out. A short name will especially help you when advertising online and offline. A good rule to follow is to only use two to three words in your brand name.

Also, keep your name direct and to the point. Avoid puns, cliches, and references to pop culture. You want your name to sound natural and professional, not gimmicky.

While catchy, creative, and unique are all good qualities to a name, you don’t want your name to be too catchy at the expense of professionalism.

Consider Your Location and Goals

The housing market you work in and the primary target audience you serve are crucial factors to consider when creating your team name.

Consider using your location or target neighborhood in your name. While you don’t have to do this, it can easily communicate to your target audience that you goal is to provide service to them. It also clearly signals that you specialize in a particular area. This will help clients be more confident when reaching out to you because they will know what to expect.

When your team name is too generalized, you run the risk of your clients not being sure what exactly the goals of your business are. For example, if your target market is working in the residential or commercial real estate spaces, it can help to communicate that in your team name so that people know what your business does.

On the other hand, having a name that is tied to a particular location can hinder you when it comes time to scale your real estate business. Once your business grows and you find yourself expanding beyond your real estate market, you’ll want a name that has a broader appeal.

There is certainly a balance you must find between general and specific characterisitcs when coming up with the perfect team name. Take your time in thinking it over, because it’s not something you will be able to change easily in the future. If you’re the team leader, get the opinions of your team members.

A group of business people around a table

FAQs on Real Estate Company Names

Should I use words that include my personal name?

You will want to avoid real estate group names that include too much of your personal identity. However, using your full name or only your last name is a great way to create a unique name that stands out from the competition. After all, your name is unique to you, so chances are there won’t be another real estate team with it, or at least not in your same area.

One thing to note if you decide to use your name in your real estate company is that it should be easy to spell, write, and type. This is important so that your leads can easily find you online.

Many agents choose to use their last name as their business name. While it may not make for the most interesting name, it is professional, simple, and direct.

Can I abbreviate the name to make it catchy?

You should avoid initials and abbreviations. Words are easy for people to remember, but a list of letters is not. When you have a catchy name that is easy for people to remember, it increases the chance of them remembering it throughout their day. As a result, this keeps you top of mind with your clients.

Should I avoid using a name with a hidden meaning?

The quickest answer to this question is yes. Try to avoid picking business names that have obscure, hidden meanings behind them. Instead, try focusing on your name’s purpose. What purpose does it fulfill in your business? Does it speak to your business’ goal? What does it say about your brand and you as a real estate agent?

Are there questions I can ask myself to guide me through the process?

The creative process of coming up with real estate business names can certainly be daunting. To help guide you to the perfect name, you can ask yourself some questions:

  • Does this name fit well with my brokerage firm?
  • Does it have a clear purpose behind it?
  • What name do people already know my company by?
  • Can this name create steady growth in my business?
  • Will my name help my real estate broker continue to grow?

Final Thoughts on Real Estate Team Names

It might seem like an overwhelming task to choose the best team name, but just remember that there’s no need to overthink it. In most cases, the best choice is the simplest one. By choosing the right real estate team name, you can be sure that people will get the message of what your real estate company is about.

Want more personal branding tips? Check out my other post for some inspiration for a real estate slogan!

What are your ideas for real estate team names? Let me know in the comments below!

Kyle Handy

Would You Like To Partner With Me?

Check out my Partner Page for details on the benefits of working with me at eXp Realty. I’ve helped hundreds of real estate agents, team leaders, & brokers all over the country, increase their business & build additional revenue streams. Together, we can make this year your best yet!

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