Video is all the rage, and in real estate, this is especially true. 73% of homeowner say they are more likely to list with a Realtor who uses video to sell property. However, the cost to have a videographer shoot and edit a video can range from a few hundred to a couple of thousand dollars. In today's post, I'll share my best practices for real estate video editing. These techniques and strategies have saved me thousands of dollars and build up a content library that earns me buyer and seller business daily.
Real Estate Video Editing Systems
This tutorial goes step-by-step over how I edit my real estate listing videos.
I use Final Cut Pro X, but the techniques I discuss can be applied similarly to iMovie, InShot, Adobe Premier, or most other video editing software.
These listings videos may not be as fancy as some that you would see from professional videographers, but they also don't cost hundreds or thousands of dollars and can be done for EVERY listing if you choose to.
Once you get a handle on editing by actually doing a few listings, it should take under 2 hours to shoot and edit the listing video.
I use a Sony A7III and a Mavic 2 Pro drone to shoot my listings videos, but I've seen very decent results using an iPhone or Android device that can shoot in 1080p at 120fps.
Shooting Real Estate Video
I recommend shooting in the highest frames per second your device takes to slow the footage down in editing. This slower footage gives you the most stable looking shot when not using a gimble.