It’s no secret that video is key to any real estate agent’s business in today’s market. But oftentimes the cost of paying a professional videographer can be upwards of a thousand dollars per video!
Back in 2017, I decided that I would purchase the equipment and learn the skills to make my own real estate video. I figured the initial investment in the real estate video equipment would pay itself back after a few videos. Plus, then I’d have an excellent quality camera for other real estate (and family) videos I wanted to make! I mean, the equipment is a tax deduction after all!
Since that time, I’ve created real estate listing videos, vlogs, and tutorial videos for YouTube. I’ve learned a ton about real estate video equipment and it’s become a hobby of mine to stay up-to-date with the latest and greatest! The question I get asked most often is, “What do you use to make your videos?”
In this post, I’ll share all the current real estate video equipment I use for filming and editing. Also, I’ll explain why I’ve chosen it. This post is the culmination of four years of trial-and-error. I finally feel like today I’ve compiled what’s the most value-based combination of real estate video equipment.
The equipment on this page is my current setup. If you’re looking for other options, both cheaper and more expensive, check out my post on the best real estate cameras between $500 to $5,000.
I’ll continue to update this list over time with my latest setup and recommendations.
Types of Real Estate Video I Create
When you’re learning how to shoot real estate video, there are three main types of videos you can shoot:
Real Estate Listing Videos
Most real estate agents are familiar with listing videos as a means to showcase a home’s interior and exterior for prospective buyers. Impress your clients and get professional quality footage with the right camera equipment. Below is an example of a listing video I’ve filmed using my equipment.
If you want to get more personal with your audience, vlogs are the perfect way to achieve a more intimate connection. Use vlogging as a form of real estate content marketing to attract more organic traffic to your YouTube channel, create a closer relationship with your clients, and give them a glimpse into your daily life. You should make sure your vlogs have just as good video and audio quality as your other videos. Below is an example of a vlog I’ve filmed.
Talking Head Videos
Talking head videos are the perfect way to deliver information, whether your audience is buyers and sellers or other Realtors. Your audience comes to your video as a resource to learn something new or to answer a question they have. In talking head videos, you are sitting or standing directly in front of the camera, and the video is typically focused on your face as you speak. Below is an example of a talking head style video from my YouTube channel.
My Real Estate Video Equipment
Real Estate Video Camera
If you’re wondering how to shoot real estate videos, you’re probably wondering what camera you should get. The Sony Alpha 7C is the fourth digital camera that I’ve owned, and it is the perfect balance of features and portability. It’s a full-frame, mirrorless camera, 4K quality video, and 120fps footage. Before this camera came out, I used a Sony A7III, which lacks a screen you can flip around for vlogging. The Sony A7C adds in this feature, and it’s a bit smaller and cheaper than the A7III. If you’re looking for a mid-range camera, the Sony Alpha 7C is a great option.
Be sure to get an extra battery for your camera. There's nothing worse than running out of battery in the middle of a day-long shoot. Sony Z-Series camera batteries are top-notch. One can usually last for a full day, depending on how many videos or images you're taking.
When shooting RAW images and 4K videos, having a large memory card is extremely important. There is something called a buffer in your camera, which temporarily stores your videos and images before saving them to the memory card. If you are shooting multiple photos at once or plan to take a 4K video, you'll want a UHS-II memory card so that you can fit all your files. This memory card is more expensive but works much faster than the previous UHS-I version.
Best Lenses For Real Estate Video
Out of all the wide-angle lenses I've used for Sony e-mount cameras, this Tamron 17-28mm f2.8 lens has the best overall value when paired with a full-frame Sony camera. The Tamron 17-28mm gives you that perfect wide-angle shot, and the f2.8 aperture creates a blurry background that is perfect for vlogs or shooting home interiors for real estate listing videos. The Tamron 17-28mm lens is available for under $800, a bargain compared to other lenses. It's also compact and lightweight, making it easier to carry along with you on a full day of shooting.
If it’s in the budget for two lenses, this would be my second pick. This lens is one of the best all-around lenses for walking and getting amazing photos and videos. It can be used for stunning portraits, capturing buttery b-roll, and still gets fairly wide at 28mm. This lens is tack sharp and won’t disappoint, especially for the price!
If the subject of your photo or video is further than 20 to 30 feet away from you, then you'll want to use the Tamron 70-180mm lens. The Tamron 70-180 mm is the type of lens that professional photographers use at sporting events. It has impressive zoom! At under $900, this telephoto lens is a steal compared to other comparable options on the market.
Microphone and Speakers
If you are learning how to shoot real estate videos for any reason, it's essential to realize that audio quality is often more important than video quality. Many people will not watch your video if the audio is muffled and unclear. The Rode Video Mic Pro mounts on top of your DSLR and picks up better audio than the camera's internal microphone can.
Good speakers can be beneficial if you are creating video content, making Zoom calls through your computer, watching videos, or just listening to music.
These Edifier Bookshelf speakers are less than a hundred dollars on Amazon and offer high sound quality for your buck.
Praised by top musicians, producers, and audio engineers, the CB-1 headphones are an industry standard in recording studios around the world. Large 50mm drivers deliver studio-quality audio with a wide, expansive soundstage that puts you in the room with your favorite musicians. The CB-1’s padded headband and overstuffed earpads were designed to be comfortable during multi-hour recording sessions. Its over-the-ear design fully encloses the ear, offering passive noise canceling without putting extra pressure on your head.
Real Estate Video Lighting
Video Editing Computer
The Apple MacBook Pro has an Apple-designed M1 chip for a giant leap in CPU, GPU, and machine learning performance. Get more done with up to 20 hours of battery life, the longest ever in a Mac. Also, it features an 8-core CPU delivers up to 2.8x faster performance to fly through workflows quicker than ever.
- Quickly and easily connect to the latest Windows and Mac computers with Rugged’s reversible USB-C cable, or legacy computers using the included USB 3.0 adapter
- Enjoy fast USB-C 130MB/s file transfers, backups, and image browsing
- Confidently tackle any terrain with drop, crush, and rain resistance
- A stunning view: The three-sided ultrathin bezel design in 4K UHD (3840 x 2160) resolution lets you enjoy immersive viewing in incredible clarity and fine detail with 4 times the resolution of Full HD. Supports HDR content playback for a more lifelike visual experience.
- Beautiful look: Modern, elegant design with a subtle textured pattern at the back of the monitor has its own unique look. It brings the feeling of a harmonious blend of great style and quality into every living space.
- Leisure gaming: Smooth, tear-free experience with AMD FreeSync technology
- AMD FreeSync
Video Editing Software
When you’re learning how to shoot real estate video, editing is a crucial step of the process. Final Cut Pro X and Adobe Premier are the two best editing programs. Since I use a MacBook, Final Cut Pro X was the logical choice for me. It’s easier to learn, and it utilizes your Mac’s hardware better than Adobe Premier.
LUTs are a photo editing tool that makes it look like you used an Instagram filter on your entire video. I use Cody Blue’s Tahoe LUT, which works with both Adobe Premiere and Final Cut Pro X. It’s available for download online, and it makes your footage look cinematic.
To load the Cody Blue Tahoe LUT into your Final Cut Pro X software, you’ll need to install a LUT loader. The FCPX LUT loader works excellent and is available for free.
Real Estate Video Camera Accessories
When you are on the go with your equipment, you’ll need a place to keep it all organized and protected.
I really like the LowePro Protactic 450 AW Camera Backpack. It offers a really great amount of storage compartments and is fairly lightweight for how much it can hold.
- Lightweight & Compact - Opening possibilities for filmmakers and content creators in almost any situation, Ronin-SC was built to go anywhere.
- Tracks the Action - The Ronin app, and Ronin-SC work together seamlessly to achieve smooth, precise gimbal movement at all times, allowing you to focus more on creating the shot that matches your vision.
- Dynamic Stability - Even in action-packed scenes, Ronin-SC gives a perfectly stable shot. Continuous stabilization makes Ronin-SC more effective in fast follows, sudden motions, and even complete changes in direction.
Additional Real Estate Video Equipment
The DJI Mavic 2 Pro has been one of the most significant additions to my current equipment list. The Mavic 2 Pro is my third drone, and it's by far the best "prosumer" drone out there for the price. With a 1" camera sensor, the image and video quality from this small drone is remarkable! Compared to the drone's original version, the DJI Mavic 2 has better HDR, hyper-lapse, shoot in lower light, and make use of a more accurate "follow me" mode. I prefer this drone over the Mavic 2 Zoom because of the better video quality. You can also imitate the zoom ability of the Mavic 2 Zoom with the Mavic 2 Pro when you're editing in post-production.
You aren't always going to have your big DSLR camera with you whenever you need to film video or capture an image. When this happens, you need to film with whatever you have on you, which is likely your smartphone. For this very reason, you should look for a smartphone with a good quality camera. I use the iPhone 12 Pro. The camera on this phone is the best on the market. You can shoot incredible 4k and 120fps videos with ease. It may not have the bokeh as a DSLR would, but it will do just fine in a pinch. I use the max version because it has a larger screen, but the regular version works just as well.
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Check out my Partner Page for details on the benefits of working with me at eXp Realty. I’ve helped hundreds of real estate agents, team leaders, & brokers all over the country, increase their business & build additional revenue streams. Together, we can make this year your best yet!