Are you looking for an all-in-one lead generation platform for your real estate business? Real Geeks is a great, affordable option for every real estate agent looking for a tool to take their business to the next level.
In this post, we’ll examine Real Geeks pricing, take a look at its best features, and how it compares to other popular lead generation platforms on the market.
What is Real Geeks Pricing?
Real Geeks is one of the cheaper lead generation options on the market. The basic package is only $249 a month, and they do not charge you a setup fee. In fact, the system is designed so that it’s ready to go from the start, without any setup required on your part.
Real Geeks pricing can be more expensive if you decide to purchase add-ons on top of the basic package.
First, there’s a property valuation tool, which is an additional $50 per month. This tool lets prospective sellers get an estimate for their home’s value. The benefit of this tool is that even if the new lead enters their address but does not request the report, the address will still be recorded for you to follow-up on later.
Another add-on is the Facebook ad creator, which is also available for $50 per month. This allows you to create ads for Facebook, post them, and track their engagement all within one platform.
Another cost to keep in mind is that you’ll have to pay an additional $25 per new user if you want to have more than two.
Real Geeks Features
Real Geeks IDX Website
When setting up your Real Geeks website, you can choose from two modern, easy-to-navigate designs. However, you don’t have many options outside of these two designs. Real Geeks has limited customization, so if you want to change your design, Real Geeks can refer you to a web developer or designer to help you.
The IDX website itself is simple but comes with many features to enhance the user experience. The main feature is a buyer search navigation bar. You also have the option to add a blog, dynamic mapping functionality, different calls-to-action to convert your leads, and options for A/B testing different landing pages.
One benefit to Real Geeks is that they have a great structure in place for SEO. Real Geeks websites even tend to rank higher than real estate websites using kvCORE or other lead generation systems. You can take advantage of their SEO to rank high in Google search engine results pages.
Real Geeks CRM System
On the back-end, Real Geeks has a CRM system that is directly linked to the front-end IDX website.
The CRM has an extensive list of features, including a real-time activity tracker to see what the leads on your website are doing. There are also custom email drip campaigns, lead profiles, mass communication options, and built-in texting so you can text straight from your desktop.
There is also an option to sign up for text and email notifications whenever a new lead engages with your site so that you never miss an opportunity to reach out to them.
You can use the CRM’s automatic text responder to help you pre-qualify your buyer and seller leads. This tool can help you gather additional information about your lead and keep them engaged until you can reach out.
However, if you already have your own CRM, you can easily use it instead by connecting it to Real Geeks through a system like Zapier.
Real Geeks Ad Campaigns
Real Geeks can also manage your Facebook ads and Google PPC ads campaigns. This will come at an additional cost of $550 per month, plus whatever your ad budget is. So if you spent another $500 on the actual ads, this would be a total of $1000 per month.
While this might seem expensive, if you manage to get a real estate lead and close a deal, you will likely make six times this amount. For the convenience of having the platform manage the ads for you, this is definitely worth it so that you can sit back and collect the leads.
To get started, first choose who you want to market your ads to. Then, decide where you want the new lead to be sent to, such as a specific landing page, and Real Geeks will take care of the rest.
Real Geeks Mobile App
Real Geeks also offers a mobile app for customers and leads, as well as a separate app for agents.
The app for customers and leads allows them to take their home search on the go, so they don’t always have to be sitting at a desktop. In addition, it imports all their saved searches and favorite homes onto the app, so they can seamlessly pick up where they left off.
The mobile app for agents lets you check on your leads and look at your customers’ profiles throughout your day, no matter where you are. One downside is that you can’t respond to customer messages within the app itself, so you’ll have to switch over to your phone’s regular messaging app to contact them.
Comparing Real Geeks to Other Systems
Real Geeks vs. kvCORE
Real Geeks and kvCORE can both be used to generate and manage leads. The biggest difference between the two is that kvCORE is much more expensive, with a monthly cost of $500 to $1800 per month.
But despite its lower price, Real Geeks actually tend to have better SEO and rank higher than real estate sites made with kvCORE.
kvCORE has more advanced CRM features and offers more customization options for designing the physical layout of your website.
Both sites have comparable MLS compatibility, integration with social media, and email and ad campaign workflows.
Real Geeks stands out from kvCORE because it has a private Facebook group to help its users make the most out of the product. The group also offers general tips and advice to help every real estate agent find success.
Real Geeks vs. BoomTown
BoomTown is one of the most expensive real estate lead management systems, with a monthly cost of $1000 to $1500. It is intended for larger size teams or brokerages looking for more advanced tools, such as lead matching, dynamic retargeting, and predictive analytics.
Another difference between the two platforms is that Real Geeks requires leads to fill out a form with their contact information right away to see the details of a property. On the other hand, BoomTown lets leads see one property before they must sign up.
Additionally, you cannot customize BoomTown’s IDX websites, while a Real Geeks website allows for limited customization if you bring in an outside web developer or designer.
Final Thoughts on Real Geeks
Real Geeks is best for a new real estate agent or small brokerage. But overall, it is a great choice for any Realtor or real estate team to use. Real Geeks pricing is much cheaper than other lead generation systems in the industry, but they provide equal if not superior value to other top-quality platforms.
If you don’t mind the lack of website customization, you will get great SEO, high SERP rankings, and a CRM system with an extensive list of features.
Are you considering creating a Real Geeks website? Do you already use it in your real estate business? Let me know in the comments below!
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