In real estate, searching for new listing leads can be a time-consuming process. Not to mention that once you compile a list of potential clients, you’ll still have to invest your time in calling them one by one.
REDX is a powerful real estate software that offers tons of features and benefits for agents, brokers, and teams. But is it the right choice for you?
In this post, we’ll explore everything you need to know before signing up for REDX. We’ll look at what REDX offers, plus the pros and cons of using this software.
By the end of this post, you should have a good idea of whether or not REDX is right for your business. So let’s get started!
If you would rather watch or listen to this content, check out the video or podcast below!
What Is The REDX?
REDX is a real estate prospecting platform based in the United States that delivers real estate professionals brand new listing leads, every single day.
It works by aggregating leads from different sources around the web and delivering them straight to you via its Vortex platform. Their goal is to connect agents with qualified sellers, start more conversations, and book more listing appointments.
The REDX platform includes a user interface called Vortex, which allows you to neatly organize all of your data in one place. You’ll be able to keep your leads, past clients, new clients, and sphere of influence all in one place, saving you the hassle of integrating different platforms together.
Vortex is free when you purchase any of REDX’s lead subscriptions and includes scripts, lead verification, and objection handlers.
Prices vary based on lead source, meaning you pay only for what you need.
- Expired Sellers: $59.99 per month
- Geoleads: $49.99 per month
- For Sale By Owner (FSBOs): $39.99 per month
- For Rent By Owner (FRBOs): $79.99 per month
- Pre-foreclosure: $39.99 per month
REDX offers multiple traffic sources for you to choose from. They ensure these are top-quality leads whose phone numbers have been vetted against relisted homes and the Do Not Call list. The different leads you can choose from are:
- Expired Sellers
These leads are pulled from a variety of sources such as the MLS, websites, classifieds, newspapers, and magazines, and county court and tax records.
REDX does all the digging for you so that you can focus on your business.
The REDX consistently brings you newly expired listings as homes are pulled off the market. You’ll also get information on older expired listings. Since the platform only includes the most qualified homeowners in your results, you can be sure you aren’t wasting your time calling bad numbers.
As part of the platform’s service, you’ll receive specific data for each expired listing, including the homeowner’s name, phone numbers, address, and tax information along with details retrieved from MLS about the house.
REDX’s database of Geoleads helps you create a sphere of influence so that you can become the best real estate agent in your area.
This lead source allows you to target potential leads in a generalized area, specific neighborhood, or within range of a given address.
The dialer will automatically filter out poorly qualified homeowners so you can focus on leads that fit your real estate business.
When it comes to For Sale By Owner prospecting, REDX does the hard work for you by searching through a variety of sources to create a database of active FSBO listings.
Having a strong database of FSBO listings at your fingertips means you’ll be able to quickly get in touch with sellers who have been unable to sell their homes and offer your business to help them through the process.
Turning a FSBO into a potential client takes some practice, which is why REDX provides scripts and role-playing scenarios so you can be confident making your calls. Check out my FSBO how-to guide for tips on prospecting to this unique group.
The FRBO database gives you access to a list of landlords and investors who have been unable to rent vacant properties.
By building a network of landlords and investors, you’ll create a consistent lead source as they buy and sell properties in your area.
The opportunity available with FRBOs tends to be less known by real estate agents, making them a great source of leads for you.
REDX lightens the load of pursuing pre-foreclosure leads in your area, by creating a database of difficult-to-find contact information obtained through the county and court tax records.
This is another type of lead generation that fewer real estate agents take advantage of, giving you the opportunity to jump in to provide value and representation to a motivated seller.
REDX Storm Dialer
Another great tool available through REDX is the Storm Dialer. The Storm Dialer is a separate purchase of $99.99 per month that promises to simplify your calling process.
This power dialer will automatically dial leads directly from the Vortex lead platform, so you don’t have to spend time dialing each lead one by one.
The Storm Dialer is a single dialer system, but for an extra $50 you can upgrade it to a multi-line dialer, which will dial up to three leads at once. This will help speed up your real estate cold calling process and get you more leads in less time.
You can set up the Storm Dialer to leave a voicemail for any unanswered calls.
REDX vs Vulcan7
Another big name when it comes to phone dialers is Vulcan7. It operates similarly to REDX, though has some unique features of its own.
One distinct feature of the Vulcan7 is its real estate video marketing platform called StoryTellr. With StoryTellr, you can easily create and send out video emails to form a deeper relationship with your audience.
Another feature unique to Vulcan7 is their Reconnect database, which is available at a discounted price of $99 for the first 30 days. The Reconnect database will compile all the hard-to-find contact information you need to reconnect with 400 leads in your database.
While Vulcan7 is often said to provide more up-to-date contact information than REDX, it lacks a multi-line dialer and is about twice the cost of REDX.
Vulcan 7 is $299 per month for the dialer and expired leads, and $329 per month for the dialer, expireds, and FSBO leads.
In my opinion, the REDX is the best bang for your buck, since you’ll get solid leads at a much lower price.
REDX vs Landvoice
Landvoice provides you with a comprehensive list of leads similar to REDX, including old and new expireds, FSBOs, a geo-based neighborhood search, and pre-foreclosures.
Call Capture is a system unique to Landvoice that provides professional audio recording, custom listing flyers, and presentation emails to help successfully pursue your lead down the funnel. You’ll also get your own toll-free number, giving your business instant credibility and professionalism.
With Landvoice, you can choose a monthly, quarterly, or annual payment plan to best suit your needs and budget.
There are four distinct packages you can choose from:
- Starter – $79 per month
- Essential – $115 per month
- Pro – $156 per month
- Elite – $199 per month
Unlike REDX, Landvoice does not offer an integrated dialer. This means you will have to purchase your own dialer separately and connect it to your Landvoice lead management platform.
REDX vs Mojo
Mojo is a web-based dialer platform that can be used by any salesperson, not just realtors.
Mojo is similar to REDX, in that it offers a multi-line dialer and different lead categories to choose from to best suit your needs.
The prospecting packages available through Mojo’s lead store are slightly cheaper than what is offered by REDX, and it comes with a lead management system to organize your data.
However, their highly-rated dialer service is the same price as the REDX Storm Dialer and can integrate with other lead providers, including REDX. This gives you the flexibility to use REDX for leads, and Mojo as the dialer.
The Mojo dialer is unique from the Storm Dialer in that it uses a copper-wire infrastructure as opposed to an internet connection that might be lower in quality.
If you are looking for a system specifically designed for realtors, then REDX might be the one for you. But honestly, Mojo and REDX are strong competitors, so you may want to try each of them out and see which you prefer.
If you are interested in the REDX but worried about the price, I would love to help you out.
You can receive a $150 discount by using my link.
As my top pick among all the other prospecting platforms, REDX lends speed and convenience to lead prospecting and cold calls.
The platform’s ability to aggregate new leads on a daily basis, organize your data into one database and contact leads quickly through a multi-line dialer option makes REDX a one-stop-shop for prospecting.
It’s fairly priced as well and is a good alternative to more expensive options like Vulcan7. With several competitive options on the market, you have the ability to speed up your lead prospecting and connect with more people.
Check out my post on scripts for real estate internet leads for some ideas to use while prospecting.
Would You Like To Partner With Me?
I’ve helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. I would love the opportunity to work with you. Together, we can make this year your best yet!