How To Build A Single Property Website For Realtors In 2023
Creating single property websites is a great way for every real estate agent to impress their client and showcase a real estate property in a unique way. But it can be time-consuming to set up a website just for one property, not to mention tracking clicks and engagement from leads.
In this post, we’ll cover single property website builders that you can use to create a site in minutes. These sites offer all the tools you need to have a professional-looking and functional single listing website.
5 Ways to Build Single Property Websites
5. Create Your Own DIY Site
You can simply create your own website with popular DIY site builders like WordPress, Wix, or Squarespace. WordPress is one of the most popular DIY sites. When you go this route, you will have to pay for a domain name and URL hosting, which costs about $15 a month. In addition, you will have to factor in the cost of any plugins or themes you purchase.
If you are already familiar with making WordPress sites, there is a single property website WordPress theme called MaisonCo that you can purchase on ThemeForest.
MaisonCo only costs a one-time payment of $59, rather than having to pay an ongoing monthly fee. You’ll get an unlimited amount of customizable single property websites. Features include a drag and drop page builder, three different homepage layouts you can choose from, photo gallery, schedule visit form, and property detail page.
MaisonCo works great with any browser, and is optimized to also work on mobile devices.
Rela is a dedicated single property website builder with dozens of templates you can choose from. They also promise a quick setup so that you can have your site up in minutes.
To get started, enter your property’s address. Rela will automatically import all of the property’s details and statistics so that the only thing you have to worry about is uploading photos, videos, a floor plan, or a 3D virtual tour. You can upload an unlimited amount of photos.
Lastly, select your template, and your site will be ready to go. You can always change your template later.
Another benefit to Rela is that it is optimized to work across all devices, which is important for making sure your site works on mobile phones.
Rela offers several pricing plans for agents and brokers so that you can find what works best with your needs. The Starter plan begins at $24 per month on the annual plan or $29 on a month-to-month basis. This plan will get you one active real estate listing and up to two listing agents.
The Plus plan starts at $49 per month on the annual plan or $59 monthly. This gets you five active listings and up to five listing agents.
Lastly, the Pro plan is $99 per month with the annual plan, or $119 month-to-month. You will get 25 active listings and 10 listing agents.
And if you’re a brokerage, you can pay $249 per month for unlimited listings and 15 full access accounts, with the option to add more as needed.
CribFlyer is another single property website builder with a fast setup, custom domains, and beautiful templates. It also has built-in lead tracking and marketing. For example, CribFlyer has Google Analytics integrated into every site so that you can see how many people visit your site and what they do on it.
You also have the option to add in photo galleries, videos, an interactive floor plan, and a virtual tour of the property you are featuring. Check out my post on EyeSpy360 to learn more about one of the best virtual tour softwares on the market.. Photos can be organized in any way you like, and videos are embedded from popular video sites like YouTube and Vimeo.
In addition, every site comes with an “unbranded” version for the MLS that doesn’t include the agent’s information.
CribFlyer also has instant lead capture which sends leads’ information to agents in real-time through text or email.
CribFlyer’s pricing is based on how many single property websites you want to have:
- $7 per month for one property website
- $10 per month for two single property websites
- $15 per month for three property websites
- $20 per month for four property websites
- $25 per month for five property websites
2. Single Property Sites
Single Property Sites is another single property website builder that integrates easy-to-setup sites with online marketing tools. What sets SPS aside from other builders is SPS Free-View, which lets you create free showcase single property websites that you can bring to your clients at your listing appointment.
SPS Free-View is free for any real estate agent to use. All you need is an account on the platform. Then, once you win over the seller with the showcase site and they become your client, sign up for a paid membership with SPS to officially activate the site and get access to various real estate marketing features.
SPS automatically generates several marketing options that you can take advantage of for maximum exposure, including video generation, social media posts, and printable flyers. In addition, SPS’s lead capture works by sending you an email or text whenever you get a new lead so that you can ensure fast follow-up.
You also get unlimited, high definition images, an option to add a virtual tour, and even access to print and curbside marketing.
SPS is free to start but requires a payment plan to officially activate a website and access lead capture and real estate marketing features. There are four different pricing plans to choose from:
- Startup plan: $12 per month for one active property listing and $1 extra for lead capture
- Do More plan: $19 per month for three active listings and $3 extra for lead capture
- Multi-User plan: $49 per month for ten active listings and included lead capture
- Team/Office plan: $97 per month for 100 active listings and included lead capture
BrokerOne.io offers pre-made, ready-to-go templates for residential and commercial properties. Themes are fully customizable, and there’s even an option for custom website design for those who have more experience. In addition, there are also options to include personal branding across your single property site.
BrokerOne.io offers a worry-free experience for those who don’t have experience in web design. The platform takes care of SEO for real estate agents, lead generation, social media, and mobile optimization. And if you ever need help with anything, BrokerOne.io provides 24/7 customer service.
Every single property website created with BrokerOne.io includes a photo image gallery, social media sharing, and floor plan option.
There are three month-to-month plans you can choose from. The Basic plan starts at $15 per month for one real estate website. The Pro plan is $25 per month for up to four websites, and the Ultimate plan is $56 per month for five or more websites.
Final Thoughts on Single Property Websites
Single property websites can be a great way to capture leads and grow your real estate business. You can promise extra content about the listing they can’t find anywhere else. These five single property website builders can help you create the perfect website to impress your client and successfully market your real estate listings.
Do you have experience with single property website builders? Which one will you try out? Let me know in the comment below!
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