Are you leveraging every available social media opportunity for your business? As a Realtor, it’s essential to stay on top of the trends in technology and use them to grow your brand. For example, you’ve likely heard about TikTok, the social media app taking younger generations by storm. But can you use TikTok for real estate agents?
In this post, we’ll explore not only why you should definitely be on TikTok, but also how you can use the platform to increase brand awareness, lead generation, and organic traffic to your business.
What is TikTok?
TikTok is a short-form video platform that you can download from both the Apple and Google Play stores. Users create profiles and then film short videos between 15 to 60 seconds long.
TikTok is strongly trend-based, so many users make videos with a particular song or dance that is popular at the moment.
So why is TikTok such a big deal? Since its start in 2017, the app has exploded in popularity over the past five years. Only a year later, it was the fourth most downloaded non-game app in the world and the number one most downloaded app in the Apple Store. In 2020, TikTok gained two billion downloads and boasted 639 million monthly active users.
Clearly, the app is popular. But what does this mean for your business? First, you should capitalize on any social media trend with this much momentum to increase your brand awareness and stay relevant.
In addition, your target audience is likely spending a substantial amount of time on TikTok. So if you want to increase your chance of converting them into leads, you have to meet them where they spend their time and then provide value.
TikTok Audience and Demographics
While it’s true that the majority of TikTok’s audience is probably too young to buy homes, there are still many millennials and users in their mid-twenties who frequent the app. There’s even a relatively high amount of people between 35 to 44 years old who use it.
A key reason to join TikTok is that a whole generation of young homebuyers is spending a big chunk of their time here. If you interact with them on the platform, you can build brand awareness and get them to trust you. Creating content and providing value for them now will cement your name in their minds for the future when they are ready to buy a home.
In addition, even if these younger users aren’t looking to buy a home themselves, they likely know someone who does, whether that’s a parent, grandparent, or neighbor. Providing regular value will ensure that yours is the name they recommend to their friends and family.
Content Creation on TikTok
When making videos on TikTok, the most important thing to remember is that you need to be yourself. Unlike Instagram and YouTube, you don’t need to worry about having a polished image.
In fact, appearing scripted and formal can hurt you on TikTok, where authenticity is what resonates with its user base.
This desire for authentic personalities allows you to create more fun, creative content than you otherwise would on other platforms where the focus is on appearing strictly professional.
For example, don’t be afraid to make content where you dance along to a popular song or participate in a TikTok trend that you see on the “For You” page.
This type of entertaining content is beneficial for your personal branding. It’s successful because it shows your audience another side of you. As a result, this creates a deeper, more human connection between you and them.
Examples of Content
So, what specific types of content should you make on TikTok for real estate agents? If singing or dancing isn’t your thing, don’t worry!
Given the younger skew of TikTok’s audience, it’s a good idea to create content that appeals to first-time home buyers. These users are either at the home-buying age or will be soon.
You can also take your audience along on a home tour, especially if the home has a unique feature or is in a popular location.
Another option is to film a day in the life of a Realtor series or other behind-the-scenes content, which is excellent for your personal branding and building trust with your viewers.
Additionally, you can film more evergreen videos that answer general questions about the home buying or selling process. Since you only have up to 60 seconds, you can spread this out into a short series of videos.
Lead Generation on TikTok for Real Estate Agents
TikTok is worth your time and energy because it will help you stand out from the competition. There aren’t many Realtors on the platform, which is exactly why you should have a presence there.
This lack of competition means that if you want to be successful on TikTok for real estate agents, all you need to do is consistently create content that your audience finds valuable. As with any other social media platform, consistency is key if you are looking for your strategy to pay off.
The platform is also great for boosting organic traffic to your other social media pages because you can directly link to your Instagram and YouTube.
This ability creates a lead funnel, where you can build your brand awareness on TikTok and then send interested leads to your Instagram or YouTube so they can reach out to you there.
A great way to maximize engagement and leads on TikTok is paying attention to the trending hashtags on the “Discover” page. Use this to inform what types of content you make. Don’t be afraid to replicate something popular and put your own twist on it to stand out.
TikTok can also help your lead generation strategy because you can cross-post videos to other social media platforms. This allows the people on those other platforms to see another side of you, which helps your personal branding. It also works to create more engagement across all your social media pages.
Lastly, because TikTok is still relatively new, the app is adding new features to compete with more well-known platforms like Instagram. So the sooner you have a presence on the app, the sooner you can take advantage of these features, such as new advertising and monetization tools, to get you more leads.
Final Thoughts on TikTok For Real Estate Agents
Every real estate agent knows why it’s essential to have a presence on the big five social media sites: Facebook, Instagram, Twitter, LinkedIn, and YouTube. However, as technology and social media continue to develop, it’s important to be on top of what’s new so you can stay relevant.
If you want to get serious about growing your brand, providing value to your target audience, and getting leads, then you should take advantage of TikTok for real estate agents.
What types of videos do you plan to make on TikTok? Let me know in the comments below!
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