My Take On Agent Tools
Thousands of helpful agent tools flood Realtor’s newsfeeds and email inboxes daily. Having options is a blessing and a curse. On the one hand, having options is a good thing. Many of these systems and tools are real difference makers. However, having too many choices can also lead to shiny object syndrome. Shiny object syndrome is where agents are continually subscribing to the next “best tool” that they believe will help them take their business to the next level.
The agent tools I list here are the tools I use and recommend to real estate agents looking to scale their business.
I’m continually updating this page to reflect the newest and best systems and tools available.
Being completely transparent, if you use any of the links below to sign up or purchase the agent tools listed, I may earn an affiliate commission. That said, I ONLY promote the systems and tools that I use myself and honestly believe in.
The affiliate revenue generated helps me provide the best information and training possible. Should you decide to sign up for any of these services or products and use one of my affiliate links below, I want to thank you!
- Real Estate Express: Launch Your Real Estate Career
- REDX: Real Estate Prospecting Platform | Real Estate Leads
- SendOutCards: Birthday & Closing Anniversary Gift Automation
- Backblaze: Cloud Backup: Easy, Secure Online Backup
- AgentFire: Convert More With HyperLocal Real Estate Websites
- Showcase IDX: The Leading IDX Plugin for Wordpress Websites
- kvCORE: Lead Generation Website & CRM
- Icenhower Real Estate Coaching & Consulting
- Thinkific: Create, Market & Sell with the #1 Online Course Platform
- Superior School of Real Estate: North Carolina Real Estate Prelicensing Classes
- DealCheck: The Leading Real Estate Analysis Software & Calculator
- All Things Real Estate: Real Estate Supplies, Unique Signs & Marketing Products
- Epidemic Sound: Royalty Free Music And Sound Effects
- SiteGround: Quality-Crafted Hosting Services
- Agent Legend: Real Estate Follow Up and Lead Nurturing Software
- TubeBuddy: YouTube Channel Management and Optimization Toolkit
- AWeber: Powerfully-Simple Email Marketing
- QuickBooks® Online - Small Business Bookkeeping
- Flick: Instagram Hashtag Tool
- KWFinder: The Ultimate Keyword Tool for SEO
- Canva: Graphic Design, Video Collage, Logo Maker
- Sony Alpha 7C Full-Frame Mirrorless Camera
- Tamron 17-28mm f/2.8
- Tamron 28-75mm F/2.8 for Sony Mirrorless Full Frame E Mount
- Shure MV51 Digital Large-Diaphragm Condenser Microphone
- RODE PSA 1 Swivel Mount Studio Microphone Boom Arm
- Logitech C922x Pro Stream Webcam – Full 1080p HD Camera
- Tesla: Order a Model S, X, 3, or Solar Panels
You Pass or We Pay - Backed With Our 100% Satisfaction Guarantee. See All Package Options. The Nation's Premier Real Estate School - Take the Next Step in Your Real Estate Career! Exam Prep. Enjoy Learning At Home. Launch Your Career. Upgrade Your License.
Set More Listing Appointments with REDX leads, dialer, and prospecting tools. REDX is the best real estate prospecting platform on the market.
I use SendOutCards to send birthday and closing anniversary gifts to my past clients and sphere of influence. This is one of the main legs for my referral business that generates nearly 80% of my closings! Each touch is around $9 which is well worth it, in my opinion. With SendOutCards, I set up my system once each year and it goes the entire year without me touching it, talk about automation! Read my complete guide on SendOutCards here.
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Discover the power of HyperLocal. #1 Rated Real Estate Solution. No-Risk 10 Day Trial. Setup your Website & IDX In Under 10 Minutes. Now With A Risk-Free 10 Day Trial.
Earn 10X More GCI. Fill your sales pipeline. Rank Higher, Convert More. White-Glove Setup. Websites powered by Showcase IDX get results. Send your clients automated search results. No Obligation Trial. CRM Integration. SEO Optimized. Social Search.
kvCORE, the #1 rated real estate platform, is built to power your entire brokerage with next-generation technology your agents will use and love.
Icenhower Coaching & Consulting (ICC) provides customized, structured real estate coaching & training programs for agents & team leaders. They work with many of the top agents and teams in North America and specialize in creating tailored coaching programs based on proven, real-world results that enable real estate agents to grow year over year. Schedule your Coaching Consultation now!
Thinkific’s powerful, the all-in-one platform makes it easy to share your knowledge, grow your audience, and scale the business you already love. Whether you’re educating 10 students or 10 million, feel confident that you’ve got the easiest technology and best support in the business.
This course meets the 75-hour pre-licensing curriculum requirement for real estate brokers as set forth by the state of North Carolina. The course is a read-only course. No videos or virtual instructors. Quizzes are sprinkled throughout the course that must be passed in order to move forward in the course.
Making it easy to analyze rental properties, Brrrr’s, flips & multi-family buildings. Analyze any property in seconds & find the best real estate. 25% off Use Code VIP25OFF! No Learning Curve. Designed For Speed. Highly Customizable.
Shop a variety of real estate supplies & accessories. Listing products, signs, & more! Check out our products at All Things Real Estate and get excited about your marketing. Custom & DIY. Types: Apparel, Promo Marketing, Open House Supplies, Signage, Journals/Stationery.
Discover world-class composers, artists, and bands. Find the perfect track in our library. Give your social accounts the music they deserve and take your content to the next level. Cleared on Most Platforms. Pay Monthly or Yearly. 90,000+ Sound Effects. Always Royalty-Free.
Siteground's web hosting services are crafted for top speed, unmatched security, 24/7 fast, and expert support. Trusted by more than 2,000,000 domains!
Take the pain out of real estate and mortgage lead generation. Join the 10,000+ agents and loan officers who have used Agent Legend to work their leads smarter.
TubeBuddy helps me with everything I do on YouTube. From keyword research to see what people on YouTube are searching for to optimizing tags, headlines, and thumbnails. TubeBuddy does it all! In addition, they have great tools for bulk modifying your description text, end screens, info cards, and more. I honestly started building my YouTube channel after I found TubeBuddy. I wouldn’t have the success I have on YouTube without this agent tool!
While I already have a great CRM system that allows me the ability to bulk email, I've found it's better for me to also have a dedicated email marketing system. This agent tool allows me to keep my CRM focused on warm leads and Aweber focused on inquiries (email addresses only). Aweber is the most affordable email marketing provider that has all the tools and highest deliverability rates.
I’ve said before how IMPORTANT it is to separate your business expenses from your personal expenses. Well now comes the part where you take those separated expenses and create a monthly profit and loss report. The insight you gain from doing this monthly is invaluable to growing your business. QuickBooks is the ONLY system I would consider to create these reports. It’s the easiest to use and the most accessible with its mobile app.
Grow your account, business or influence by reaching new audiences. Analyze your hashtags. Find quality hashtags in minutes. Drive more views & follows from untapped audiences. Affordable Pricing. Data-Driven Analytics. Highlights: Help Center Available, 7-Day Free Trial Available, Mobile App Available.
KWFinder covers both traditional and competitor keyword research to help you find long-tail keywords with low SEO difficulty. Try it for free!
Free Straightforward Graphic Design Software. Design Anything In Minutes With Canva. The All-In-One Design Tool With Thousands Of Templates And Stock Videos. Simple To Use Interface. Priority Support. Free 30 Day Trial. 200K+ Companies On Board.
If you’re wondering how to shoot real estate videos, you’re probably wondering what camera you should get. The Sony Alpha 7C is the fourth digital camera that I’ve owned, and it is the perfect balance of features and portability. It’s a full-frame, mirrorless camera, 4K quality video, and 120fps footage. Before this camera came out, I used a Sony A7III, which lacks a screen you can flip around for vlogging. The Sony A7C adds in this feature, and it’s a bit smaller and cheaper than the A7III. If you’re looking for a mid-range camera, the Sony Alpha 7C is a great option.
Out of all the wide-angle lenses I've used for Sony e-mount cameras, this Tamron 17-28mm f2.8 lens has the best overall value when paired with a full-frame Sony camera. The Tamron 17-28mm gives you that perfect wide-angle shot, and the f2.8 aperture creates a blurry background that is perfect for vlogs or shooting home interiors for real estate listing videos. The Tamron 17-28mm lens is available for under $800, a bargain compared to other lenses. It's also compact and lightweight, making it easier to carry along with you on a full day of shooting.
If it’s in the budget for two lenses, this would be my second pick. This lens is one of the best all-around lenses for walking and getting amazing photos and videos. It can be used for stunning portraits, capturing buttery b-roll, and still gets fairly wide at 28mm. This lens is tack sharp and won’t disappoint, especially for the price!
Good audio separates the videos that get watched from those that get passed up. It amazes me that people will create video content but not invest in a quality microphone. This USB mic has excellent quality audio and best of all, plugs into your USB port on your computer. This is a great addition to a 1080p or 4k webcam. You can either have it sit on your desk or mount it on a mic arm (linked below). For nearly half of 2019 I rocked a webcam (linked below) and this mic for all my YouTube videos.
This mic arm clamps to your desk and allows you to swivel your mic back and forth and set it in the perfect position, about a fist length away from your mouth. When you’re done recording you can swivel the whole setup out of the way to keep a clean workspace. In addition, it comes with a cable management system to hide the mic cord and keep things nice and tidy.
This is one of the best value webcams on the market. Super simple to set up and provides high-quality HD video. For less than $100 this will get anyone started with creating live or recorded video. I used this webcam for over a year before moving to my DSLR setup.
If you follow me on social then you probably see that I own a Tesla and love it! I feel it’s the perfect car for a busy real estate agent. Between Autopilot, gas savings, very low maintenance, and the cool factor, a Tesla makes showing homes and going on listing appointments FUN! I own a Model S and couldn’t be happier. Order yours using my button below and we both get 1,000 FREE supercharging miles!