My Take On Agent Tools

Thousands of helpful agent tools flood Realtor’s newsfeeds and email inboxes daily. Having options is a blessing and a curse. On the one hand, having options is a good thing. Many of these systems and tools are real difference makers. However, having too many choices can also lead to shiny object syndrome. Shiny object syndrome is where agents are continually subscribing to the next “best tool” that they believe will help them take their business to the next level.

The agent tools I list here are the tools I use and recommend to real estate agents looking to scale their business.

I’m continually updating this page to reflect the newest and best systems and tools available.

Being completely transparent, if you use any of the links below to sign up or purchase the agent tools listed, I may earn an affiliate commission. That said, I ONLY promote the systems and tools that I use myself and honestly believe in.

The affiliate revenue generated helps me provide the best information and training possible. Should you decide to sign up for any of these services or products and use one of my affiliate links below, I want to thank you!

  • Real Estate Express: Launch Your Real Estate Career
  • Real Estate Express: Launch Your Real Estate Career

    You Pass or We Pay - Backed With Our 100% Satisfaction Guarantee. See All Package Options. The Nation's Premier Real Estate School - Take the Next Step in Your Real Estate Career! Exam Prep. Enjoy Learning At Home. Launch Your Career. Upgrade Your License.

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  • REDX: Real Estate Prospecting Platform | Real Estate Leads
  • REDX: Real Estate Prospecting Platform | Real Estate Leads

    Set More Listing Appointments with REDX leads, dialer, and prospecting tools. REDX is the best real estate prospecting platform on the market.

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  • SendOutCards: Birthday & Closing Anniversary Gift Automation
  • SendOutCards: Birthday & Closing Anniversary Gift Automation

    I use SendOutCards to send birthday and closing anniversary gifts to my past clients and sphere of influence. This is one of the main legs for my referral business that generates nearly 80% of my closings! Each touch is around $9 which is well worth it, in my opinion. With SendOutCards, I set up my system once each year and it goes the entire year without me touching it, talk about automation! Read my complete guide on SendOutCards here.

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  • Backblaze: Cloud Backup: Easy, Secure Online Backup
  • Backblaze: Cloud Backup: Easy, Secure Online Backup

    Never Lose a File Again with the World's Easiest Cloud Backup. Get peace of mind knowing your files are backed up securely in the cloud. Back up your Mac or PC for just $6/month. Get started today for FREE.


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  • AgentFire: Convert More With HyperLocal Real Estate Websites
  • AgentFire: Convert More With HyperLocal Real Estate Websites

    Discover the power of HyperLocal. #1 Rated Real Estate Solution. No-Risk 10 Day Trial. Setup your Website & IDX In Under 10 Minutes. Now With A Risk-Free 10 Day Trial.

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  • Showcase IDX: The Leading IDX Plugin for Wordpress Websites
  • Showcase IDX: The Leading IDX Plugin for Wordpress Websites

    Earn 10X More GCI. Fill your sales pipeline. Rank Higher, Convert More. White-Glove Setup. Websites powered by Showcase IDX get results. Send your clients automated search results. No Obligation Trial. CRM Integration. SEO Optimized. Social Search.

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  • kvCORE: Lead Generation Website & CRM
  • kvCORE: Lead Generation Website & CRM

    kvCORE, the #1 rated real estate platform, is built to power your entire brokerage with next-generation technology your agents will use and love.

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  • Icenhower Real Estate Coaching & Consulting
  • Icenhower Real Estate Coaching & Consulting

    Icenhower Coaching & Consulting (ICC) provides customized, structured real estate coaching & training programs for agents & team leaders. They work with many of the top agents and teams in North America and specialize in creating tailored coaching programs based on proven, real-world results that enable real estate agents to grow year over year. Schedule your Coaching Consultation now!

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  • Thinkific: Create, Market & Sell with the #1 Online Course Platform
  • Thinkific: Create, Market & Sell with the #1 Online Course Platform

    Thinkific’s powerful, the all-in-one platform makes it easy to share your knowledge, grow your audience, and scale the business you already love. Whether you’re educating 10 students or 10 million, feel confident that you’ve got the easiest technology and best support in the business.

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  • Superior School of Real Estate: North Carolina Real Estate Prelicensing Classes
  • Superior School of Real Estate: North Carolina Real Estate Prelicensing Classes

    This course meets the 75-hour pre-licensing curriculum requirement for real estate brokers as set forth by the state of North Carolina. The course is a read-only course. No videos or virtual instructors. Quizzes are sprinkled throughout the course that must be passed in order to move forward in the course.

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  • DealCheck: The Leading Real Estate Analysis Software & Calculator
  • DealCheck: The Leading Real Estate Analysis Software & Calculator

    Making it easy to analyze rental properties, Brrrr’s, flips & multi-family buildings. Analyze any property in seconds & find the best real estate. 25% off Use Code VIP25OFF! No Learning Curve. Designed For Speed. Highly Customizable.

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  • All Things Real Estate: Real Estate Supplies, Unique Signs & Marketing Products
  • All Things Real Estate: Real Estate Supplies, Unique Signs & Marketing Products

    Shop a variety of real estate supplies & accessories. Listing products, signs, & more! Check out our products at All Things Real Estate and get excited about your marketing. Custom & DIY. Types: Apparel, Promo Marketing, Open House Supplies, Signage, Journals/Stationery.

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  • Epidemic Sound: Royalty Free Music And Sound Effects
  • Epidemic Sound: Royalty Free Music And Sound Effects

    Discover world-class composers, artists, and bands. Find the perfect track in our library. Give your social accounts the music they deserve and take your content to the next level. Cleared on Most Platforms. Pay Monthly or Yearly. 90,000+ Sound Effects. Always Royalty-Free.

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  • SiteGround: Quality-Crafted Hosting Services
  • SiteGround: Quality-Crafted Hosting Services

    Siteground's web hosting services are crafted for top speed, unmatched security, 24/7 fast, and expert support. Trusted by more than 2,000,000 domains!

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  • Agent Legend: Real Estate Follow Up and Lead Nurturing Software
  • Agent Legend: Real Estate Follow Up and Lead Nurturing Software

    Take the pain out of real estate and mortgage lead generation. Join the 10,000+ agents and loan officers who have used Agent Legend to work their leads smarter.

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  • TubeBuddy: YouTube Channel Management and Optimization Toolkit
  • TubeBuddy: YouTube Channel Management and Optimization Toolkit

    TubeBuddy helps me with everything I do on YouTube. From keyword research to see what people on YouTube are searching for to optimizing tags, headlines, and thumbnails. TubeBuddy does it all! In addition, they have great tools for bulk modifying your description text, end screens, info cards, and more. I honestly started building my YouTube channel after I found TubeBuddy. I wouldn’t have the success I have on YouTube without this agent tool!

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  • AWeber: Powerfully-Simple Email Marketing
  • AWeber: Powerfully-Simple Email Marketing

    While I already have a great CRM system that allows me the ability to bulk email, I've found it's better for me to also have a dedicated email marketing system. This agent tool allows me to keep my CRM focused on warm leads and Aweber focused on inquiries (email addresses only). Aweber is the most affordable email marketing provider that has all the tools and highest deliverability rates. 

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  • QuickBooks® Online - Small Business Bookkeeping
  • QuickBooks® Online - Small Business Bookkeeping

    I’ve said before how IMPORTANT it is to separate your business expenses from your personal expenses. Well now comes the part where you take those separated expenses and create a monthly profit and loss report. The insight you gain from doing this monthly is invaluable to growing your business. QuickBooks is the ONLY system I would consider to create these reports. It’s the easiest to use and the most accessible with its mobile app. 

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  • Flick: Instagram Hashtag Tool
  • Flick: Instagram Hashtag Tool

    Grow your account, business or influence by reaching new audiences. Analyze your hashtags. Find quality hashtags in minutes. Drive more views & follows from untapped audiences. Affordable Pricing. Data-Driven Analytics. Highlights: Help Center Available, 7-Day Free Trial Available, Mobile App Available.

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  • Meet Edgar: The Social Media Scheduling Tool That Manages Itself
  • Meet Edgar: The Social Media Scheduling Tool That Manages Itself

    I wish I had 100 hours in a day, but since I don’t I use Meet Edgar to push all my content out to my social platforms. The thing I like about Meet Edgar versus other social media scheduling tools is that Meet Edgar uses a content library that you create over time. Meet Edgar pulls content from this library and publishes it consistently at the desired times. It will then go back and re-use old content if no new content is available which keeps your posting consistent regardless of if you created new content this week or not. HIGHLY RECOMMENDED.

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  • KWFinder: The Ultimate Keyword Tool for SEO
  • KWFinder: The Ultimate Keyword Tool for SEO

    KWFinder covers both traditional and competitor keyword research to help you find long-tail keywords with low SEO difficulty. Try it for free!

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  • Canva: Graphic Design, Video Collage, Logo Maker
  • Canva: Graphic Design, Video Collage, Logo Maker

    Free Straightforward Graphic Design Software. Design Anything In Minutes With Canva. The All-In-One Design Tool With Thousands Of Templates And Stock Videos. Simple To Use Interface. Priority Support. Free 30 Day Trial. 200K+ Companies On Board.

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  • Sony Alpha 7C Full-Frame Mirrorless Camera
  • Sony Alpha 7C Full-Frame Mirrorless Camera
    $1,798.00

    If you’re wondering how to shoot real estate videos, you’re probably wondering what camera you should get. The Sony Alpha 7C is the fourth digital camera that I’ve owned, and it is the perfect balance of features and portability. It’s a full-frame, mirrorless camera, 4K quality video, and 120fps footage. Before this camera came out, I used a Sony A7III, which lacks a screen you can flip around for vlogging. The Sony A7C adds in this feature, and it’s a bit smaller and cheaper than the A7III. If you’re looking for a mid-range camera, the Sony Alpha 7C is a great option.

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  • Tamron 17-28mm f/2.8
  • Tamron 17-28mm f/2.8
    $899.00

    Out of all the wide-angle lenses I've used for Sony e-mount cameras, this Tamron 17-28mm f2.8 lens has the best overall value when paired with a full-frame Sony camera. The Tamron 17-28mm gives you that perfect wide-angle shot, and the f2.8 aperture creates a blurry background that is perfect for vlogs or shooting home interiors for real estate listing videos. The Tamron 17-28mm lens is available for under $800, a bargain compared to other lenses. It's also compact and lightweight, making it easier to carry along with you on a full day of shooting.

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  • Tamron 28-75mm F/2.8 for Sony Mirrorless Full Frame E Mount
  • Tamron 28-75mm F/2.8 for Sony Mirrorless Full Frame E Mount
    $879.00

    If it’s in the budget for two lenses, this would be my second pick. This lens is one of the best all-around lenses for walking and getting amazing photos and videos. It can be used for stunning portraits, capturing buttery b-roll, and still gets fairly wide at 28mm. This lens is tack sharp and won’t disappoint, especially for the price!

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  • Shure MV51 Digital Large-Diaphragm Condenser Microphone
  • Shure MV51 Digital Large-Diaphragm Condenser Microphone
    $150.00

    Good audio separates the videos that get watched from those that get passed up. It amazes me that people will create video content but not invest in a quality microphone. This USB mic has excellent quality audio and best of all, plugs into your USB port on your computer. This is a great addition to a 1080p or 4k webcam. You can either have it sit on your desk or mount it on a mic arm (linked below). For nearly half of 2019 I rocked a webcam (linked below) and this mic for all my YouTube videos.  

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  • RODE PSA 1 Swivel Mount Studio Microphone Boom Arm
  • RODE PSA 1 Swivel Mount Studio Microphone Boom Arm
    $99.00

    This mic arm clamps to your desk and allows you to swivel your mic back and forth and set it in the perfect position, about a fist length away from your mouth. When you’re done recording you can swivel the whole setup out of the way to keep a clean workspace. In addition, it comes with a cable management system to hide the mic cord and keep things nice and tidy.  


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  • Logitech C922x Pro Stream Webcam – Full 1080p HD Camera
  • Logitech C922x Pro Stream Webcam – Full 1080p HD Camera
    $79.99

    This is one of the best value webcams on the market. Super simple to set up and provides high-quality HD video. For less than $100 this will get anyone started with creating live or recorded video. I used this webcam for over a year before moving to my DSLR setup.  


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  • Tesla: Order a Model S, X, 3, or Solar Panels
  • Tesla: Order a Model S, X, 3, or Solar Panels

    If you follow me on social then you probably see that I own a Tesla and love it! I feel it’s the perfect car for a busy real estate agent. Between Autopilot, gas savings, very low maintenance, and the cool factor, a Tesla makes showing homes and going on listing appointments FUN! I own a Model S and couldn’t be happier. Order yours using my button below and we both get 1,000 FREE supercharging miles!

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