Thousands of helpful agent tools flood Realtor newsfeeds and email inboxes daily. Having options is a blessing and a curse. On the one hand, having options is a good thing. Many of these systems and tools are real difference-makers. However, having too many choices can also lead to shiny object syndrome. Shiny object syndrome is where agents continually subscribe to the following “best tool” that they believe will help them take their business to the next level.
I list the agent tools I use and recommend them to real estate agents looking to scale their businesses.
I’m continually updating this page to reflect the newest and best systems and tools available.
To be completely transparent, I may earn an affiliate commission if you use any of the links below to sign up or purchase the agent tools listed. That said, I ONLY promote the systems and tools I use myself and honestly believe in.
The affiliate revenue generated helps me provide the best information and training possible. Should you decide to sign up for any of these services or products and use one of my affiliate links below, I want to thank you!
Tech & Systems
- Real Estate Express: Launch Your Real Estate Career
- REDX: Real Estate Prospecting Platform | Real Estate Leads
- Backblaze: Cloud Backup: Easy, Secure Online Backup
- AgentFire: Convert More With HyperLocal Real Estate Websites
- Showcase IDX: The Leading IDX Plugin for Wordpress Websites
- kvCORE: Lead Generation Website & CRM
- Icenhower Real Estate Coaching & Consulting
- Thinkific: Create, Market & Sell with the #1 Online Course Platform
- Superior School of Real Estate: North Carolina Real Estate Prelicensing Classes
- DealCheck: The Leading Real Estate Analysis Software & Calculator
- All Things Real Estate: Real Estate Supplies, Unique Signs & Marketing Products
- Epidemic Sound: Royalty Free Music And Sound Effects
- SiteGround: Quality-Crafted Hosting Services
- Agent Legend: Real Estate Follow Up and Lead Nurturing Software
- TubeBuddy: YouTube Channel Management and Optimization Toolkit
- AWeber: Powerfully-Simple Email Marketing
- QuickBooks® Online - Small Business Bookkeeping
- Flick: Instagram Hashtag Tool
- KWFinder: The Ultimate Keyword Tool for SEO
- Canva: Graphic Design, Video Collage, Logo Maker
- Calendly - Free Online Appointment Scheduling Software
You Pass or We Pay - Backed With Our 100% Satisfaction Guarantee. See All Package Options. The Nation's Premier Real Estate School - Take the Next Step in Your Real Estate Career! Exam Prep. Enjoy Learning At Home. Launch Your Career. Upgrade Your License.
Set More Listing Appointments with REDX leads, dialer, and prospecting tools. REDX is the best real estate prospecting platform on the market.
Never Lose a File Again with the World's Easiest Cloud Backup. Get peace of mind knowing your files are backed up securely in the cloud. Back up your Mac or PC for just $6/month. Get started today for FREE.
Discover the power of HyperLocal. #1 Rated Real Estate Solution. No-Risk 10 Day Trial. Setup your Website & IDX In Under 10 Minutes. Now With A Risk-Free 10 Day Trial.
Earn 10X More GCI. Fill your sales pipeline. Rank Higher, Convert More. White-Glove Setup. Websites powered by Showcase IDX get results. Send your clients automated search results. No Obligation Trial. CRM Integration. SEO Optimized. Social Search.
kvCORE, the #1 rated real estate platform, is built to power your entire brokerage with next-generation technology your agents will use and love.
Icenhower Coaching & Consulting (ICC) provides customized, structured real estate coaching & training programs for agents & team leaders. They work with many of the top agents and teams in North America and specialize in creating tailored coaching programs based on proven, real-world results that enable real estate agents to grow year over year. Schedule your Coaching Consultation now!
Thinkific’s powerful, the all-in-one platform makes it easy to share your knowledge, grow your audience, and scale the business you already love. Whether you’re educating 10 students or 10 million, feel confident that you’ve got the easiest technology and best support in the business.
This course meets the 75-hour pre-licensing curriculum requirement for real estate brokers as set forth by the state of North Carolina. The course is a read-only course. No videos or virtual instructors. Quizzes are sprinkled throughout the course that must be passed in order to move forward in the course.
Making it easy to analyze rental properties, Brrrr’s, flips & multi-family buildings. Analyze any property in seconds & find the best real estate. 25% off Use Code VIP25OFF! No Learning Curve. Designed For Speed. Highly Customizable.
Shop a variety of real estate supplies & accessories. Listing products, signs, & more! Check out our products at All Things Real Estate and get excited about your marketing. Custom & DIY. Types: Apparel, Promo Marketing, Open House Supplies, Signage, Journals/Stationery.
Discover world-class composers, artists, and bands. Find the perfect track in our library. Give your social accounts the music they deserve and take your content to the next level. Cleared on Most Platforms. Pay Monthly or Yearly. 90,000+ Sound Effects. Always Royalty-Free.
Siteground's web hosting services are crafted for top speed, unmatched security, 24/7 fast, and expert support. Trusted by more than 2,000,000 domains!
Take the pain out of real estate and mortgage lead generation. Join the 10,000+ agents and loan officers who have used Agent Legend to work their leads smarter.
TubeBuddy helps me with everything I do on YouTube. From keyword research to see what people on YouTube are searching for to optimizing tags, headlines, and thumbnails. TubeBuddy does it all! In addition, they have great tools for bulk modifying your description text, end screens, info cards, and more. I honestly started building my YouTube channel after I found TubeBuddy. I wouldn’t have the success I have on YouTube without this agent tool!
While I already have a great CRM system that allows me the ability to bulk email, I've found it's better for me to also have a dedicated email marketing system. This agent tool allows me to keep my CRM focused on warm leads and Aweber focused on inquiries (email addresses only). Aweber is the most affordable email marketing provider that has all the tools and highest deliverability rates.
I’ve said before how IMPORTANT it is to separate your business expenses from your personal expenses. Well now comes the part where you take those separated expenses and create a monthly profit and loss report. The insight you gain from doing this monthly is invaluable to growing your business. QuickBooks is the ONLY system I would consider to create these reports. It’s the easiest to use and the most accessible with its mobile app.
Grow your account, business or influence by reaching new audiences. Analyze your hashtags. Find quality hashtags in minutes. Drive more views & follows from untapped audiences. Affordable Pricing. Data-Driven Analytics. Highlights: Help Center Available, 7-Day Free Trial Available, Mobile App Available.
KWFinder covers both traditional and competitor keyword research to help you find long-tail keywords with low SEO difficulty. Try it for free!
Free Straightforward Graphic Design Software. Design Anything In Minutes With Canva. The All-In-One Design Tool With Thousands Of Templates And Stock Videos. Simple To Use Interface. Priority Support. Free 30 Day Trial. 200K+ Companies On Board.
Automate your calendar scheduling. Create a link to share with prospective clients, friends, colleagues so they can automatically schedule time on your calendar, based on what you have going on already.
- Sony Alpha 7C Full-Frame Mirrorless Camera
- Tamron 17-28mm f/2.8
- Tamron 28-75mm F/2.8 for Sony Mirrorless Full Frame E Mount
- Shure MV51 Digital Large-Diaphragm Condenser Microphone
- RODE PSA 1 Swivel Mount Studio Microphone Boom Arm
- Logitech C922x Pro Stream Webcam – Full 1080p HD Camera
- Sony Alpha ZV-E10 Mirrorless VLOG Camera Kit
- Sony E 11mm F1.8 APS-C Ultra-Wide-Angle Prime Lens
- DJI Mini 2 Fly More Combo – Ultralight Foldable Drone
- DJI Ronin-SC: Camera Stabilizer, 3-Axis Handheld Gimbal
- Insta360 ONE R 360 Degree Camera
- Zomei 58" Portable Travel Lightweight Aluminum Camera Tripod
If you’re wondering how to shoot real estate videos, you’re probably wondering what camera you should get. The Sony Alpha 7C is the fourth digital camera that I’ve owned, and it is the perfect balance of features and portability. It’s a full-frame, mirrorless camera, 4K quality video, and 120fps footage. Before this camera came out, I used a Sony A7III, which lacks a screen you can flip around for vlogging. The Sony A7C adds in this feature, and it’s a bit smaller and cheaper than the A7III. If you’re looking for a mid-range camera, the Sony Alpha 7C is a great option.
Out of all the wide-angle lenses I've used for Sony e-mount cameras, this Tamron 17-28mm f2.8 lens has the best overall value when paired with a full-frame Sony camera. The Tamron 17-28mm gives you that perfect wide-angle shot, and the f2.8 aperture creates a blurry background that is perfect for vlogs or shooting home interiors for real estate listing videos. The Tamron 17-28mm lens is available for under $800, a bargain compared to other lenses. It's also compact and lightweight, making it easier to carry along with you on a full day of shooting.
If it’s in the budget for two lenses, this would be my second pick. This lens is one of the best all-around lenses for walking and getting amazing photos and videos. It can be used for stunning portraits, capturing buttery b-roll, and still gets fairly wide at 28mm. This lens is tack sharp and won’t disappoint, especially for the price!
Good audio separates the videos that get watched from those that get passed up. It amazes me that people will create video content but not invest in a quality microphone. This USB mic has excellent quality audio and best of all, plugs into your USB port on your computer. This is a great addition to a 1080p or 4k webcam. You can either have it sit on your desk or mount it on a mic arm (linked below). For nearly half of 2019, I rocked a webcam (linked below) and this mic for all my YouTube videos. This is the best audio quality you'll get for your video but is limited to mostly being used in a studio with a computer nearby.
This mic arm clamps to your desk and allows you to swivel your mic back and forth and set it in the perfect position, about a fist length away from your mouth. When you’re done recording you can swivel the whole setup out of the way to keep a clean workspace. In addition, it comes with a cable management system to hide the mic cord and keep things nice and tidy.
This is one of the best value webcams on the market. Super simple to set up and provides high-quality HD video. For less than $100 this will get anyone started with creating live or recorded video. I used this webcam for over a year before moving to my DSLR setup.
An excellent, cheaper option camera. In fact, I've shot many of my YouTube videos on this as I've had my A7C in for repairs or waiting on a lens, etc... Honestly, most won't be able to tell the difference and it's less than half the price including my recommended lens, the Sigma 16mm 1.4. It comes in black also but it's OOS often right now.
This lens is super sharp, produces excellent bokeh (blurry background), and is extra-wide, which is great for talking head studio setups and even shooting the interior of a listing! This is the lens to buy for any crop-sensor Sony camera, including my recommendation, the ZV-E10.
DJI’s smallest and most accessible drone yet. Perfect for beginners, the DJI Mavic Air features high-end flight performance and functionality in a portable design.
- Captures Incredible Photos & Videos with its 12 MP Camera with Dolly Zoom
- Fly up to 24 mph (38 kph) with ActiveTrack, TapFly and other smart features that make professional looking video effortless
- 27 Minutes of Flight Time per Charge gives you plenty of juice for longer excursions or multiple batteries for increased range*
Lightweight and compact, DJI Ronin-SC is the perfect camera stabilizer for filmmakers and content creators in almost any situation. With the Ronin app and Ronin-SC working together seamlessly, you can achieve smooth, precise gimbal movement at all times, allowing you to focus more on creating the shot that matches your vision. Even in action-packed scenes, Ronin-SC gives a perfectly stable shot. Continuous stabilization makes it more effective in fast follows, sudden motions, and even complete changes in direction.
The Insta360 ONE R 360-degree camera is the most advanced, easy-to-use, and affordable way to capture your world in stunning 5.7K video. With its dual lenses, it's also the only consumer 360 camera capable of capturing true stereoscopic 3D video.
With FlowState stabilization technology, you can capture crystal clear footage at up to 6K resolution with no post-production required. The Invisible Selfie Stick Effect makes it look like you have an invisible selfie stick when shooting selfies or group shots.
Zomei 58" Portable Travel Lightweight Aluminum Camera Tripod is made of high-quality aluminum alloy tube and ABS environmental plastic. The max diameter is about 25mm, showing enough sturdiness; The monopod is detachable and portable. It's convenient to carry for the trip. Lightweight tripod with adjustable-height legs and rubber feet,4-section column leg with quick release locks provides a more convenient stance satisfying your desired height when shooting.
- LapGear Home Office Lap Desk
- LaCie Rugged USB-C 5TB External Hard Drive Portable HDD
- New Apple AirPods Pro
- 2021 Apple TV 4K (64GB)
- SAMSUNG 65-inch 4K UHD HDR Smart TV
- Monoprice Glass Desktop Monitor Stand
- Dell 27" 4K UHD, IPS Ultra-Thin Bezel Monitor
- Closet Maid Open Back 8-Cube Storage Organizer, Black
- FEZIBO Dual Motor Height Adjustable Standing Desk
- 2020 Apple MacBook Pro with Apple M1 Chip
- Lowepro ProTactic 450 AW II Black Pro Modular Backpack
- Status Audio CB-1 Closed Back Studio Monitor Headphones
- TOPSKY One-Piece Table Top for Electric Standing Desk
- Edenbrook Parkview Upholstered Loveseat
- Google Mesh Wifi Router System
- LaCie 2big RAID 16TB External Hard Drive Desktop HDD
- Edifier Powered Bookshelf Speakers
- Canon TR8520 All-In-One Printer For Home Office
- 15.6" Acer Aspire 5 Slim Laptop
- USB-C Docking Station For MacBook Pro
LapGear is the original home office lap desk. It’s the only laptop table that provides a comfortable and ergonomic work surface while maximizing airflow around your computer to prevent overheating. The LapGear was designed for use on laps, but can also be placed on tables or other surfaces.
This ultra-rugged and sleek USB-C portable drive is ready to take on any challenge. From the office to the outdoors, it’s built to withstand a 6.6 ft drop onto concrete, crush resistance of 1 ton, and water resistance of IP56 (1 m for 30 min). Transfer data quickly with USB 3.0 speeds up to 130MB/s and use the reversible USB-C cable for connecting your latest computers. LaCie also includes a standard USB 3.0 adapter for legacy computers so you can easily access all your files from one device.
New Apple AirPods Pro with Active Noise Cancellation provide an immersive sound experience. With Transparency mode, you can hear and connect with the world around you. Three sizes of soft, tapered silicone tips offer a customizable fit. The Wireless Charging Case delivers more than 24 hours of battery life.
The 2021 Apple TV 4K (64GB) is the perfect way to enjoy immersive, room-filling sound with Dolby Atmos. With a powerful A12 Bionic chip, this device gives a big boost to audio, video, and graphics, for even better game and app experiences. The 4K High Frame Rate HDR with Dolby Vision ensures fluid, crisp video.
Samsung's 65-inch 4K UHD HDR Smart TV is perfect for those who want the best in picture quality. With its crystal processor 4K, this TV transforms everything you watch into stunning 4K resolution. It also has Alexa and Bixby voice control, making it easier than ever to control your TV. And thanks to its Tizen operating system, this Smart TV offers a host of enhancements that elevate the TV watching experience.
This Glass Desktop Monitor Stand from Monoprice is the perfect way to give yourself an extra shelf. The shelf is made of 3/8" plate glass and measures 22" wide and 9.5" deep. The shelf is stabilized with four 1" diameter aluminum legs with a nominal height of 2.75". The feet can be extended up to 1" at each corner, allowing you to adjust the stand to fit your needs. The maximum weight capacity of 66 lbs ensures that even your heaviest items will be safe and secure.
A stunning view: The three-sided ultrathin bezel design in 4K UHD (3840 x 2160) resolution lets you enjoy immersive viewing in incredible clarity and fine detail with 4 times the resolution of Full HD. Supports HDR content playback for a more lifelike visual experience.
Beautiful look: Modern, elegant design with a subtle textured pattern at the back of the monitor has its own unique look. It brings the feeling of a harmonious blend of great style and quality into every living space.
Leisure gaming: Smooth, tear-free experience with AMD FreeSync technology
This 8-cube storage organizer is perfect for your home office, bedroom, or garage. The sturdy frame and open back allow you to customize your storage however you like, while the black finish will look great with any décor. And if you need a little extra organization, decorative fabric storage bins are the perfect solution.
FEZIBO Dual Motor Height Adjustable Standing Desk is the best choice for your health, work, and life. With 4 lockable casters and a cable management tray to improve the working experience, it is a convenient and practical mobile standing desk. The touch screen controller allows you to adjust the height with ease. FEZIBO Dual Motor Height Adjustable Standing Desk has been designed to fit most standard desks, which makes it easy to convert any existing desk into a stand-up desk. It can help you lower your risk of back pain while improving your productivity at work or school.
Introducing the new 2020 Apple MacBook Pro with an all-new design, an 8-core CPU for powerful performance, and up to 20 hours of battery life. The MacBook Pro also has the longest battery life ever in a Mac, so you can get more done on the go.
When you are on the go with your equipment, you’ll need a place to keep it all organized and protected.
I really like the LowePro Protactic 450 AW Camera Backpack. It offers a really great amount of storage compartments and is fairly lightweight for how much it can hold.
Praised by top musicians, producers, and audio engineers, the CB-1 headphones are an industry standard in recording studios around the world. Large 50mm drivers deliver studio-quality audio with a wide, expansive soundstage that puts you in the room with your favorite musicians. The CB-1’s padded headband and overstuffed earpads were designed to be comfortable during multi-hour recording sessions. Its over-the-ear design fully encloses the ear, offering passive noise canceling without putting extra pressure on your head.
Great looking wooden desk surface. It measures 58" x 26" which is the perfect size desk for most uses. It's also nearly an inch thick so clamping on a monitor or mic arm is simple and won't break the desk over time. Combine this with an electric adjustable base and you have one of the best computer desks I've ever used for under $500!
The Edenbrook Parkview is a great-looking, high-quality loveseat. It fits in fairly small spots and has a great contemporary look to it. When added to your home office, it gives you a nice break from sitting in the computer chair all day.
Having a good Wi-Fi connection is so important to real estate in general, and even more so when you are working on content creation. Tasks that require a good amount of bandwidth, like uploading videos to Youtube or downloading a lot of files at once, will also benefit from a boost to your WiFi.
I use the Google Home Wi-Fi setup throughout my entire home to increase the speed of our WiFi. These Wi-Fi “pucks” come in packs of three, but you can set up as many as you want.
For your computer’s internal storage, the Lacie 2 Big 16 Terabyte hard drive is a good option to ensure that you have plenty of space for all your files, especially if you are filming videos.
This hard drive has two 8 terabyte drives and it works by automatically writing to both disks at the same time. This way, if there was ever a malfunction, you can pull up the other drive as a backup and not lose your work.
Good speakers can be beneficial if you are creating video content, making Zoom calls through your computer, watching videos, or just listening to music.
These Edifier Bookshelf speakers are less than a hundred dollars on Amazon and offer high sound quality for your buck.
For everyday print jobs, I have a Canon TR8520 which is enabled with Wi-Fi and AirPlay so that I can print documents directly from my iPhone.
Powerful and portable, the Aspire 5 laptop delivers on every aspect of everyday computing. Housing the AMD Ryzen 3 3200U Mobile Processor, this Aspire 5 can tackle any job no matter how complex. Creativity soars to new heights with sharp, crisp visuals showcased on the 15.6" Full HD IPS screen, while the thin bezel provides you more space to work with wherever inspiration strikes. It’s the perfect companion to take with you wherever you go!
Newer Mac laptops don’t offer a variety of ports.
One solution to this USB C Docking Station. It not only provides an answer to the port problem but can charge your laptop at the same time using a single cord.
This dock has plugs for SD cards, a headphone and microphone jack, USB plugs, USB-C plugs, ethernet cables, and even a DVI port for your monitor.
- Rad Power Bikes - Electric Bikes
- KAC Overdrive Sports K2 2” Hitch Mounted Rack 2-Bike Platform Style Carrier
These things are the absolute best! We're on our fourth one we love them so much. Have had an electric bike since 2018. We currently own a Rad Wagon 4 and Rad Rover 6 Step-Thru. The Rad Wagon is great for hauling around kids or gear. You can add child seats, saddlebags, baskets, and more. It's extremely versatile. The Rad Rover 6 is comfortable and easy to ride with the fat tires (my wife loves it). We get so many compliments on them and anyone who tries them out inevitably ends up buying them. Say goodbye to struggling up hills! This makes biking so much more enjoyable.
Compatible with fat-tire, electric bikes. I have the 4-bike version so I can add the kids' bikes if needed. This thing is heavy duty and swivels down to access your trunk. Says 60 lb weight limit, Rad Power Bikes are around 65 lbs each with the battery removed. I've never had an issue and I've traveled over 15,000 miles around the country with this setup. If you have a Jeep, like me, with the swing-out door, check out the Saris Swing Away 2" Hitch to be able to access your trunk.
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I’ve helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. I would love the opportunity to work with you. Together, we can make this year your best yet!