Real Estate Facebook Ads - How To Setup Your First Campaign

Real Estate Facebook Ads – How To Setup Your First Campaign

Are you thinking about using Facebook ads to promote your real estate business? Good idea!

Facebook is a powerful platform for reaching potential clients and driving leads. With the right strategies, it can be an excellent tool for growing your business.

This guide will walk you through the steps of setting up your first real estate Facebook ad campaign.

Step One: Set Up a Business Manager Account

Before creating a Facebook ad campaign, you’ll need to set up a Facebook Business Manager account. This differs from your personal Facebook account and is used to manage your business’s advertising on the platform. To set up a Business Manager account, follow these steps:

Go to and click on the “Create Account” button.
Enter your business name and email address, and click on the “Continue” button.
Follow the prompts to complete the account setup process.

Step Two: Choose Your Campaign Objectives

Next, you’ll need to decide on your campaign objectives. These are the overall goals of your ad campaign and will determine how your ads are delivered and optimized.

There are several campaign objectives that you can choose from, including:

Brand Awareness: This objective is designed to increase your brand’s visibility and make it top-of-mind for potential clients.

Traffic: This objective is designed to drive traffic to your website or landing page(s).

Lead Generation: This objective is designed to generate leads by encouraging people to sign up for more information or contact you directly.

Conversion: This objective is designed to drive conversions (e.g., sales or bookings) on your website or landing page(s).

Step Three: Target Your Audience

Once you have chosen an objective for your ad campaigns, it’s time to define who should see them with audience targeting options. You can target audiences based on demographics (age, gender, location), interests, and behaviors, or even create custom audiences by uploading lists of email addresses or phone numbers that already match those criteria in some way (e.g., if they have already interacted with another marketing piece such as an email list).

Step Four: Create Your Ad Content

Now it’s time for the fun part – creating content for your ads! Depending on which type of ad format (image, video, carousel, etc.) best suits what you want to communicate with potential clients, design each creative asset accordingly so that it stands out from competitors in their feeds while also following all of Facebook’s advertising guidelines in order not run afoul of its policies (as violating them could result in the suspension of accounts).

Additionally, ensure that each ad includes a clear call-to-action such as “Contact us for more information” so potential clients know exactly what action they should take next when seeing these ads in their feed!

Step Five: Set Your Budget & Schedule

Finally, before launching any campaigns, be sure that budgets/spending limits are set accordingly and any start/end dates if desired, so there are no surprises when running campaigns over multiple months/years depending on longevity goals desired here, too.

But remember having realistic expectations upfront will help determine whether Facebook advertising works well for any real estate business after giving it some time!

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Kyle Handy

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I’ve helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. I would love the opportunity to work with you. Together, we can make this year your best yet!

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