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Glenn Sanford Created eXp Realty: Here’s Why

Glenn Sanford, a seasoned real estate professional, was no stranger to the challenges and limitations that traditional brick-and-mortar brokerage models posed.

He observed how high overhead costs, rigid office hours, and a lack of collaboration stifled the growth potential of agents and brokers alike. The real estate industry desperately needed innovation, and many professionals were struggling to adapt to the rapidly evolving digital landscape.

These issues stirred a sense of urgency and frustration among real estate professionals who wanted more than what the conventional brokerage model offered. They were eager for a solution that could improve their work-life balance and enable them to capitalize on modern technology and work more efficiently.

The status quo was no longer sustainable, and the need for a more progressive, forward-thinking approach became increasingly apparent.

Recognizing this gap, Glenn Sanford envisioned a revolutionary solution: eXp Realty, a cloud-based brokerage that would leverage cutting-edge technology and a unique business model to address the industry’s most pressing issues. In this blog post, we will explore the story behind eXp Realty’s creation and how Glenn Sanford’s innovative vision transformed the real estate landscape.

By breaking free from the constraints of traditional brokerages and embracing a more flexible, collaborative, and tech-driven approach, eXp Realty has empowered countless agents and brokers to reach new heights of success and reshape the industry’s future.

Glenn Sanford’s Vision

His vision for eXp Realty was to create a brokerage offering agents and brokers a wide range of resources and support, similar to how Amazon provides its customers various products and services.

To achieve this goal, Glenn developed a unique business model for eXp Realty, which operates on a revenue-sharing model rather than charging traditional franchise fees or desk fees. This allows agents to earn passive income based on the company’s overall success rather than solely relying on their sales.

In addition to its innovative business model, eXp Realty offers a state-of-the-art technology platform and a supportive culture that encourages collaboration and innovation. These features have made eXp Realty an industry leader and attracted top agents and brokers nationwide.

Rapid Growth At eXp Realty

Under Glenn’s leadership, eXp Realty has experienced rapid growth and has become one of the world’s largest and most successful real estate brokerages. In 2019, eXp World Holdings, the parent company of eXp Realty, went public on the NASDAQ stock exchange, making it the world’s first publicly-traded real estate brokerage.

In addition to his role as the leader of eXp Realty and eXp World Holdings, Glenn is a respected speaker and thought leader in the real estate industry. He is extremely active on Twitter and frequently speaks at industry events and conferences. Glenn’s vision and leadership have made him a pioneer in the real estate industry and helped shape how real estate is bought and sold today.

Technology Advancements For Agents

Since its founding, eXp Realty has expanded and evolved, offering its agents and brokers a wide range of resources and support. The company’s technology platform is constantly being updated and improved, providing agents with the tools they need to succeed in their careers.

eXp Realty’s culture of collaboration and innovation has also helped to attract top talent to the company, with agents and brokers from around the country joining the company’s ranks.

Additional Business Endeavours

In addition to its real estate brokerage business, eXp World Holdings owns several other companies, including a mortgage brokerage and a title and escrow company. These businesses work closely with eXp Realty to provide clients with a full range of services, making the company a one-stop shop for all their real estate needs.

Glenn Sanford’s Business Achievements

Glenn Sanford has received numerous accolades for his leadership and innovation in the real estate industry. He has been recognized as a top leader in the industry by various publications and organizations, and he has received numerous awards for his entrepreneurship and vision.

Despite these achievements, Glenn remains focused on the future and works tirelessly to help eXp Realty and eXp World Holdings grow and succeed.


In conclusion, Glenn Sanford’s innovative vision and relentless dedication to transforming the real estate industry have made eXp Realty a groundbreaking force in the market. By embracing cutting-edge technology, fostering a culture of collaboration, and developing a unique business model, eXp Realty has created a new paradigm that empowers agents and brokers to achieve unprecedented success. As the industry continues to evolve, it’s clear that eXp Realty’s influence will be felt for years to come.

If you’re considering joining eXp Realty, I encourage you to check out my partner page to learn more about the incredible benefits and resources. Discover firsthand how eXp Realty can help you unlock your potential and reshape your career in the dynamic world of real estate. Don’t miss out on the opportunity to join this revolutionary journey.

Kyle Handy

Would You Like To Partner With Me?

I’ve helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. I would love the opportunity to work with you. Together, we can make this year your best yet!

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