In this post, we’ll discuss how to create perfect real estate domain names for your website.
Your domain name will go on your Twitter, Facebook, and business cards. In fact, it’s pretty critical.
But how do you find one that’s easy for clients to remember and really presents your brand? I’ll share some advice I learned when choosing the domain name for my own site, which now receives thousands of visitors every month.
I’ll cover five domain name ideas you can use to stand out from the crowd, as well as how finding the right domain name can impact your business.
Let’s take a look.
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Why Are Real Estate Domain Names Important?
A real estate domain name is a calling card.
For people you meet in public, it serves as an access point; they have to be able to remember it and find you.
For those who are searching online, your real estate domain name has to be properly “search engine optimized” (SEO). It has to be easily found when people look for your real estate.
You need to find a real estate domain name that is unique. And that can be very hard. There are many people in the real estate business. Even in your local area, it’s likely that someone has already taken LuxuryHomesArizona.com or WaterfrontPropertiesFlorida.com.
And there are different types of domains for different types of sites. A real estate agent might want a domain that just points to their name– and real estate profile. A broker, on the other hand, may need a domain that points to their brokerage and a full-fledged listing site.
Establishing an online presence begins with a domain name. It’s worth it to take some time to consider which domain accurately portrays your place within the real estate industry.
And your domain name needs longevity. It will be attached to your business cards and your email addresses. So, if you want to change it later, it’s going to be a fairly onerous process.
Let’s take a look at a few ways to find the perfect real estate domain names.
1. Real Estate Domain Names That Focus On Your Specialty
This is one of the most popular methods that real estate agents use — particularly those that emphasize their website traffic as a major part of their strategy.
These domain names look like:
You get the idea. These real estate domain names are intended to “trick” the search engine into promoting them. The idea is that sites get promoted based on the keywords in their URL. So, when someone searches Google for “properties in Texas, waterfront,” the website will be the first to be pulled up.
And it works. People remember the URL rather than the real estate company. They know exactly what the company does. It’s sort of the perfect domain. The major issue is that it doesn’t really present your branding.
This is a good domain if you’re marketing primarily online. But if you’re doing a lot of your marketing face-to-face, you might want to have a less generic domain. Always remember that you can also have multiple domain names; you aren’t limited to just one.
2. Real Estate Domain Names That Focus On Yourself Or Your Brokerage
If you’re a solo buyer agent or listing agent, you might just want people to focus on you. After all, you’re your product. You want people to be looking you up, or your brokerage, on search engines and social media.
Bigger brokerages and agents with a big book tend to get real estate domains that reflect their real estate brand.
An example might be:
Your name is your business, and that’s reflected in your website address. It may not be the best for online real estate SEO (someone has to be looking for you directly for search engine optimization to kick in), but that’s less and less important every time Google updates its standards.
It’s easy to remember. When paired with a gTLD, it looks like excellent credentials. And it’s pretty easy. It just goes hand-in-hand with naming your business or your brokerage.
Of course, if you have a very common name, this might not be ideal. And you need to think about how you’re going to be approaching the property market in the future. If you want to create a brokerage in the future but aren’t there now, you may want to plan ahead before you take a trip to the domain registrar.
You probably know that the biggest firms and biggest brokerages have the simplest domains. Century21. REMAX. Not only could they afford short domains, but their brand is their identity.
So, there is a reason to have your brokerage’s name as your domain: if you just want to build raw awareness. But when you’re just starting out, and you don’t have that type of awareness for your real estate company yet, you might also want to have a few generic names, too.
3. Real Estate Domain Names Through Expired Domains
If you’re really looking for ideas, you can always search through a list of expired domains. There are a lot of lists of expired names out there, and most of them let you filter based on what’s in them. So, for instance, you could look for all domains that have expired and include the phrase “real estate.”
Expired domains happen when someone purchases a domain (sometimes even a great domain) but then stops paying for it.
Most great domains have already been taken. But some of those domains aren’t still taken. Someone might have started a WordPress site for California real estate but then just dropped the project entirely.
An expired domain isn’t more expensive for the buyer; you can usually snap it up for the same price as a regular domain. But you do need to snap it up fast before a domain investor gets it.
Expired names can be great if you’re really relying on your site for lead generation. The expired domain reads to Google as though it’s older, so you’re more likely to be able to build traffic on your site faster rather than using a new domain.
And because many of the short, generic top-level domain opportunities have been taken, it might be your only opportunity if you’re looking for the best marketing for your business.
4. Real Estate Domain Names Through Premium Domain Sites
Want a really sought-after domain name?
You can buy it.
There are investors who purchase domain names just to resell them. They think about a great domain then hold it until it’s used.
They may be in a specific niche (like real estate) or spread out, but either way, you can get a great domain name by purchasing it. Sometimes it costs hundreds or even thousands of dollars.
But if it’s a really memorable or impactful domain name, it may be worth it to you.
That being said, they can be very expensive. HomeHack is listed for $48,000. The better the domain, the more expensive it will be. This is usually relegated to start-ups who really want their brand awareness and identity to be strong.
You are most likely to run into premium domains when you search for a domain name you want and find out that it’s already been taken. But it may be worth it to you to get a domain name that you really like.
Sometimes you might prefer to just add something to the website address rather than paying for it. If you really wanted HomeHack, but you don’t have $48,000, you could easily park your website at HomeHackAZ or HomeHackWA.
5. Real Estate Domain Names That Use Alternative Top-Level Domains
Do you ever think about the domain extension that you use when going to a website?
Most people are familiar with a few TLDs. The most popular top-level domain is .com. From there, it’s .net, .org, and .edu. But there are actually a lot of other top-level domains today.
Only verified Realtors are able to use the .realtor domain, making it a signifier of credentials. Because you can’t use “Realtor” (it’s trademarked) in your current domain, people also use a .realtor domain for the purposes of SEO.
This type of keyword recognition isn’t as important today, but it can still help if you’re building your credibility.
Alternatively, the .realestate domain is available for anyone. And it can help those who are in the real estate market but don’t want to use a trademarked gTLD.
In practice, most Realtors redirect their .realtor domain. For instance, John Smith might have JohnSmith.realtor but redirect it to his RedFin page. Jane Smith might have Jane.realestate but redirect it to her JanesRealEstate.com.
This TLD is consequently used primarily for readability. Imagine “yourname.realtor” on your business cards. And because it’s only for real estate professionals, it has a veneer of credibility.
A major benefit to using an alternative TLD is simply that not as many of them are taken. You probably can’t get John.com, but you might be able to get John.realtor. Likewise, you can’t get FloridaRealEstate.com, but you can get Florida.realestate.
Getting an alternative TLD is also a form of future-proofing. When those domain names are more common, you will be glad that you snapped one up when you could.
Finding The Right Domain Name For You
Real estate domain names aren’t the most important decision you’ll make when branding your organization. You don’t need to obsess about them. If you make the wrong decision, it’s not going to tank your real estate company or make your website unreachable.
But they’re still an important decision. And it’s a decision that you should make before you start to build your website. When you build your website, you usually have to configure it to a given URL. And you will have your URL in everything from your email address to your social media.
Take some time to consider what the right domain is for you. And don’t shy away from purchasing multiple domains.
Sometimes, the best solution might be to snatch up all the domains you can and direct them all to your site.
50 Real Estate Domain Names Examples
FAQs on Real Estate Domain Names
How do you buy a real estate domain?
You can buy a real estate domain from any web host. Popular web hosts include GoDaddy, HostGator, and DreamHost. You can set up a real estate website for only a few dollars, and many will come with a real estate domain.
What is the difference between “realty” and “Realtor”?
You can use “realty” in a domain name, but you should avoid the use of “Realtor.” Realtor is actually trademarked. While you can be a Realtor, you should not use that in your domain name (unless you are using the TLD “realtor”).
Does your TLD really matter?
Your top-level domain matters for two reasons. One, common domain TLDs are memorable. Two, people can be wary of domain names they don’t recognize. But alternative TLDs are becoming more popular all the time.
Would You Like To Partner With Me?
I’ve helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. I would love the opportunity to work with you. Together, we can make this year your best yet!