As a real estate agent, you know that hosting open houses is a great way to drum up business.
But gathering contact information from all of those visitors can be a daunting task. Never fear – I’ve got the perfect solution!
Just download our free sign-in sheet and you’ll be able to gather everything you need in no time.
So what are you waiting for? Start planning your next open house today!
Open House Sign In Sheet
There are many different open house sign-in sheets out there. In its most basic version, your sign-in sheet should collect your attendee’s name, email address, and phone number. If you like, you can also ask for their address.
On the more complex end, you can have an open house sign-in sheet that doubles as questionnaires. For example, you can include a few simple questions that ask what styles of home the lead is interested in and when they’re looking to purchase.
Personally, I recommend using an open house sign-in sheet that is more on the simple side. This customizable sign-in sheet template that I created is the perfect way to collect your leads’ contact information.
Contact Information You Should Ask For
It is important to not only ask for your leads’ contact information but also any real estate agent they may be working with. This allows you to follow up immediately and learn more about their realtor relationship.
You should also ask if they own or rent their home and how long they have lived there. By asking questions like these, you can gain valuable information that helps you find the right real estate agent for your leads.
You can also ask potential new leads how they found out about you and your open house. This will give you an idea of how to prioritize your marketing efforts.
In addition, it is a good idea to ask if anyone else in the household may be interested in real estate. If so, then you can follow up with them as well.
Follow Up With Your Leads
This sign-in sheet asks for your open house guests’ names, email addresses, and phone numbers. In addition, it includes the simple question: “Are you currently working with a Realtor to find your next home?”
This is a great question to ask your open house attendees. This is because no matter how they answer, you can follow up with them later to learn more.
If they answer no, then that immediately gives you an opening to pursue a relationship with them. And even if they answer yes, there is still an opportunity for you to find out if they have signed an exclusive contract agreement with that other agent.
If they haven’t, then you still have a chance to get them to work with you instead. Check out my post on the LPMAMA buyers agent script to learn how to pursue these types of leads.
And you can read my other post on handling common objections if you need more help convincing leads to commit to a face-to-face appointment with you.
This open house sign-in sheet is also great because it is customizable. You can add your brand logo to the top of the page, which creates a more professional and polished appearance.
How To Get More Open House Sign-Ups
A great way to encourage more attendees to sign-up at your open house event is to offer incentives. These can include free food and small promotional gifts or other branded items. In addition, you can also host giveaways where open house attendees win a prize at the end of the event.
A giveaway with a prize is a great way to make your real estate open house stand out from the competition. Giveaways turn your open house into a fun, memorable event that people will enjoy participating in.
A great way to get more people to fill out your open house sign-in sheet is to send out invitations to your sphere of influence. Even if they aren’t a potential buyer themselves, they might know someone who is.
You should also go door-knocking in the surrounding neighborhood a few weeks before the event and hand out invitations to all the neighbors in the area. Advertise the open house and giveaway and consider including a small promotional gift with your invitation, such as a calendar or branded pen.
You can also advertise across your social media in the weeks leading up to the event. All this publicity coupled with free items and the promise of a prize is likely to attract more attendees than a regular open house.
And if you include free food at the event, then every open house visitor is more likely to sign-up and stick around longer.
Possible prizes for your open house giveaway can include gift cards, vouchers to a local business or service, gift baskets, small home goods or appliances, etc.
Digital Open House Sign-In Sheets
Digital open house sign-in sheets offer a real estate agent several benefits that traditional paper sheets can’t compete with. For example, a digital sign-in sheet takes away the problem of trying to decipher any messy handwriting.
In addition, it is far more convenient to bring one iPad or tablet rather than dealing with multiple sheets of paper.
The best digital open house sign-in sheet in my opinion is Curb Hero (formerly Block Party).
Curb Hero is a free open house app available for download on the Apple App Store and Google Play Store. You can also just use it as a web-based app.
Curb Hero has many great benefits that will simplify the open house sign-in process for both your leads and you as the real estate agent.
First, Curb Hero sign-in sheets are customizable and come in multiple different layouts that you can choose from to create your ideal lead capture form.
However, the main benefit to Curb Hero is its seamless ability to set up a successful lead capture system. This includes the ability to integrate with over 2,000 CRM systems and other marketing tools.
Open Home Pro
Another option for real estate agents looking for a more robust digital open house solution is Open Home Pro.
Open Home Pro is a paid open house sign-in solution that allows you to create and send custom real estate marketing campaigns automatically to your open house visitors.
With Open Home Pro, you can design your own real estate sign-in sheet by choosing from over 100 different customizable templates, which include open house template designs.
Also, Open Home Pro will automatically follow up with leads after the open house by email and alert you when a lead opens the email.
Finally, it will generate an automated seller’s report that you may provide to the seller or agent who allowed you to show the property.
Final Thoughts On An Open House Sign-In Sheet
I hope you’ve found these open house tips helpful.
As a little parting gift, I wanted to share my free open house sign-in sheet with you. It’s a great tool to help you keep track of your leads and follow up with them after the open house.
Click the link below to download it now. And remember, always be friendly and courteous when talking to interested buyers-you never know who might end up being your next client!
Would You Like To Partner With Me?
I’ve helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. I would love the opportunity to work with you. Together, we can make this year your best yet!