Real estate content marketing is one of the best ways to build up your business without having to spend a ton of money on ads. Of course, once you create your content the problem is figuring out how to draw traffic to it, so that you can convert those visitors into leads for your business.
Below, we’ll go over some of the best tips and tools in order to maximize organic traffic to your content.
1. Be Consistent
You won’t see any benefit to your content marketing strategy unless you make posting a habit. Consistency is where most people fall short.
Ideally you should aim to put out a certain number of pieces of content per week. Choose something you know you can keep up with, so that you don’t ever fall short of your goal. If you put out content consistently over a long period of time, it will bring you revenue for many years to come.
What helps me is to think of each of my content pieces as mini-rental homes. Once you have built up traffic (which may take 50-75 posts) each content piece provides a monthly income stream in the form of ad revenue, affiliate income, and best of all leads!
The most content I produce the more residual income I earn, similar to acquiring rental homes but without all of the capital, just time!
2. Use Google Autosuggest and Trends
Before I suggest any paid tools to help you with your content marketing and maximizing traffic to your website. I want to start with the most helpful free resources available to everyone.
We’re likely all familiar with my first suggestion. If you’ve ever typed anything into google and seen the suggestions below what you’re typing then you know my first recommended tool, Google Autosuggest.
This powerful tool is the starting point for finding content topics that people are actively searching for. And because it’s made by Google, the number one search engine in the world and the one you most want your content to rank on, you must begin here.
Type the beginning of some ideas into Google search and see what keywords show up. Make a list of the suggestions and save them for what I recommend doing next. Sometimes I’ll even type the main keyword followed by “a”, then “b”, and go through the alphabet, getting additional keyword ideas.
As a bonus Google search tip, check out the “People also ask” and “Searches related to” sections on your search results page.
One other free tool Google provides to get content topics and keywords is Google Trends.
Google Trends is a web based tool that lets you search for trending topics around the nation. You can also narrow down searches so that you can focus only on what’s trending in your local area.
You’ll be able to use these trends as inspiration for your real estate content marketing strategy. The content that you make around these keywords will get much more traffic than if you just create whatever you want, because you’re focusing on what people are actually searching for.
Another thing to keep in mind when using Google Trends is that you should pay attention to the dates of keywords in order to plan ahead for the following year. You can use keywords that were trending 12 months ago in order to plan ahead and know what to post for the next year.
3. Use KWFinder.com
Finding keywords is the first step to get your content to rank on Google. It also helps your target audience to find your content. KWFinder is a keyword research tool that you can use to figure out which of these found keywords you should target first.
Identifying searched keywords is one thing, ranking for them with your content is another! KWFinder allows you to input a keyword and find the difficulty factor for ranking. KWFinder takes into account Google’s algorithm and how many top websites have already created posts for the topic. It then gives a difficulty factor that can help you to identify opportunities with low difficulty and avoid very difficult keywords.
Similar to Google Trends, KWFinder lets you search for popular keywords around the country, or narrow your search to a specific area.
When you search for a term, it will show you two numbers: Search Volume, or how many people are searching for a keyword every single month, and a Keyword Difficulty Score, which indicates how hard it will be to rank for that keyword.
If you’re just starting a blog or YouTube channel and don’t quite have a proven track record yet, you’ll want to aim for easier keywords with a Difficulty Score in the 30s.
KWFinder has a free and paid version. The free service offers 10 free keyword searches per day, while the paid version gets you 500 per day.
4. Use Social Media For Promotion
Incorporate social media into your real estate content marketing strategy by using it as a means to support and promote your content. Sharing your content on all the major platforms helps to drive traffic and build up your online presence.
However, you shouldn’t rely on social media as your only means of distributing content, in lieu of having an actual blog or website. While social media is good to promote your content, it’s not ideal as a posting platform because Facebook lacks longevity and will only get you an initial bump of traffic before it’s pushed down by future posts.
5. Take Advantage of Popular Keywords, Even If They Aren’t Directly Related to Real Estate
Even if a keyword doesn’t seem directly related to real estate, you can still use it to your advantage to boost your traffic. These keywords can include popular restaurants, famous sights, or annual events in your local area.
Even if someone doesn’t visit your website with the specific intent of using your services, any traffic is good traffic, and you’re bound to pick up a percentage of those people who are also interested in buying or selling a home.
On average, one out of seven people move in a year. The more eyeballs you get on you site and helpful content, the more likely to show your value to someone in need who will in turn reach out to you.
Real estate is a long-term game and too often agents only think about providing value for those in the buying or selling process. Create content that helps your audience in your daily life and you’ll see more and more people coming back to you for help when the times right.
6. Consider Doing Multiple Types of Content
Try to repurpose your content and turn it into multiple formats in order to reach more people. For example, if you’re going to take the time to look up a great keyword and write a 1000 word article about it, then it’s worth the extra effort to spend 20 minutes to make a video, and an extra minute to share it on Facebook.
Creating multiple forms of content is beneficial because Google ranks the whole entire web of content that you build. This way, each piece of content can help the others rank. The better your blog post and video do together, the better your ranking will be.
You can create blogs, videos, podcasts, ebooks, and even other things like case studies and downloadable guides.
7. Post Only Original Content
If you want something that’s going to rank in Google and get you the highest amount of exposure, then you need to come up with original content. If you just repost other peoples’ content, it’ll only help out the original creator and won’t do anything for your own rankings.
Creating your own content also has the effect of boosting your authority on whatever you’re creating content about. Your audience will see you as an expert in your local market, and be more likely to trust you as a result.
Don’t get lured in by the hundreds if not thousands of social media companies who say they’ll post content for you. Most all of these companies are using generic content that is used by all their clients and provides no organic traffic benefit for your website.
Final Thoughts on Real Estate Content Marketing
At the end of the day, content marketing is all about providing value to your audience. Real estate content marketing will keep generating traffic and leads for your business for years down the road.
It’s a much more successful, long term strategy to maximize your traffic and rank higher on Google compared to spending a bunch of money on ads.
I’ve seen my website traffic grow from a few people per month to nearly 30,000 people per month in the span of 18 months. This traffic has opened all sorts of possibilities in my business including additional streams of income. This allows me to diversify my income and feel more secure in my overall business profitability and sustainability.
Make sure to follow these seven tips, and you’ll increase traffic to your content in no time.