Looking to save time and energy while running your real estate business? These five real estate agent hacks can double your sales while cutting your efforts in half. The best part is that you can easily and quickly incorporate them into your overall business strategy.
The first hack is taking advantage of a scheduling tool, such as Calendly. Calendly connects directly to your current calendar system and allows potential clients or colleagues to book appointments with you online.
Calendly works by analyzing your current schedule based on what is on your calendar, and allowing new appointments to be created only for the times when you are available.
It then allows you to create different events, which you can send to people as links. As a real estate agent, these events could be listing consultations, buyer consultations, or showing events.
Calendly is also helpful to use alongside your online funnels. For example, if you have leads coming from Zillow, Facebook, Realtor.com, or your YouTube channel, you can use Calendly to include appointment links directly on these platforms.
This will allow people to easily set up buyer consultations and listing appointments with you. When someone sets an appointment, you’ll get a notification on your email with the date and time.
With Calendly on your side, you can relax knowing that your funnel is constantly working for you by bringing in new leads.
2. Create Content, not Social Media Posts
The second hack is to focus on creating content, not just honing in on your social media presence.
Contrary to popular belief, social media posts lack reach and longevity. The algorithms on social media platforms are constantly changing, making it difficult for your Facebook Business posts to reach your target audience unless you are promoting your posts through advertising.
On the other hand, when you create a YouTube video or blog post, it has a much longer lifespan in terms of how that piece of content will work for you. One video or blog post can keep providing you with results not just months but years down the road.
There are things you’ll want to do to get the most out of your content. To be successful with your blog or YouTube, you’ll first need to do some keyword research. Then, you can see what kind of content people in your local market are actively searching for, and tailor your content to their specific needs.
Using SEO techniques when publishing your content will help Google and Youtube find your content and rank it. As you create more content, you’ll build a foundation at which point people will start to find you.
3. Build Social Proof Early
The third hack is to build what is called “social proof” early on.
As a new agent, it is so important to get recommendations and testimonies from day one, rather than wait until you close your first few deals.
Most people nowadays decide whether they want to work with you based on what they read online, so having a solid backing of social proof is highly beneficial to growing your business.
There are five main platforms you need to focus your attention on when it comes to establishing social proof:
- Facebook Business Page
- Google Business Page
Of course, be sure all of your reviews are legitimate and space them out so that it doesn’t look suspicious having multiple reviews appear on the platform at one time.
4. Get Help Early
One of the most lucrative real estate agent hacks is knowing your weaknesses and finding people to fill in those gaps for you. Getting help where you need it will grow your business much faster.
This doesn’t mean emptying your wallet. You can be frugal with your money and still get quality help from experts. Two of the best platforms available when looking for professional help include UpWork and Fiverr.
UpWork is a virtual assistant platform where you can search for people, filtering either by their job title or hourly wage. You can find highly skilled workers from all over the world that will do jobs for as low as four to six dollars an hour.
For example, if your weak point is managing databases, you can find someone on UpWork to take care of your database for you as an ongoing project. You can also hire people for one-off projects, such as a consultant who can look at something you are unsure about and give you feedback.
Fiverr is used for shorter, individual projects, such as finding someone to create a logo or introduction for your YouTube video. As the name suggests, most of the contracts are only five dollars. There are also add-ons that you’ll want to look at, which can bring the cost up anywhere from five to fifty dollars for a contract.
Sorting by recommendations will organize results based on the available workers’ star ratings, so you can be sure the person you hire is highly rated and does quality work.
5. Build on Top of Your Efforts, not Alongside
Lastly, the fifth real estate agent hack is to continuously build on top of your efforts.
As a new real estate agent, choose one lead generation strategy that you believe is best for your business (ie: sphere of influence, FSBOs, or content marketing), and focus all of your efforts on building it up.
After you decide what your focus will be, use multiple “touches” or points of contact to hone in on your target audience.
For example, if you want to focus on generating leads through sphere of influence, set a reminder to call everyone in your database once a quarter. Then, create automated email campaigns or texts to go out to everyone in your database. A program like SendOutCards can get you in their mailbox and remind them to call you if they have a real estate need. And, of course, take advantage of Facebook retargeting ads to stay top of mind with your sphere of influence.
On that note, while there are countless training opportunities you can attend, going to every one that piques your interest isn’t in the best interest of your business. Attending trainings that are specifically focused on the lead generation strategy you’ve chosen will help you to stay focused and not spread too thin.
Incorporating these five real estate agent hacks into your business plan will save you time and ensure that you stay focused on the long term success of your real estate business.