Get Exclusive Real Estate Sales Tips

Receive the same tips I used to build a 7-figure real estate business from scratch in under five years!

Real Estate Facebook Posts – 151 Ideas For Max Engagement


by Kyle Handy       Updated October 8, 2020


In today's post, I talk about social media posts for Realtors.

We discuss the different social media platforms and which types of posts work best on them.  We also talk about how your posting schedule effects the effectiveness of your post.

Be sure to either watch the above video or follow along with my podcast below.

If you wish to skip around, I've added timestamps to the different segments of the video.

Also, I've added the transcription below.

Here Is The Podcast

1:40 - Which social media platforms should you be on?

8:00 - The three reasons to have a social media presence. Branding, Lead Generation, & Communication

10:00 - How to set up a real estate advertisement on Facebook

19:38 - Facebook business page vs personal profile pros and cons

27:53 - Simple social media posting strategy

33:17 - What are Instagram and Facebook stories

39:20 - How to leverage one thing to make multiple posts

42:12 - Posting personal vs. business

44:30 - Setting privacy settings

46:08 - Advantage of using Facebook and Instagram stories

50:53 - What do you put on Instagram and Facebook stories

54:14 - Quick tip - Using Google Photos to automatically share photos between multiple people

Social Media Posts for Realtors Transcription

Kyle Handy 0:00
The on the agenda as far as social media stuff is, you know, talking a little bit about, you know, the different platforms. And just so we can kind of get something kicked off as far as talk about it while people are drinking their coffee and getting getting ready for the morning and getting their brain working. But is, you know, the different platforms in which platforms should you have your real estate business on? There's all sorts of different ones, do you join them all? Do you join one and go hard at it? You know, like, I've always had those kind of questions myself is like, you know, do you join four or five different platforms, you know, Facebook, YouTube, Instagram, Snapchat, LinkedIn, you know, there's all of them and then spread yourself thin and really not do anything on any of them? Or do you like go hard with one of them? And, you know, and kind of go all in on that particular platform, you know, like, what is the right strategy there? And then also, you know, I think, you know, so we'll talk about that. The other thing that we can kind of tie it into is, you know, the use of tools and you know, what tools are there out there for social media. And basically like, you know, can you help automate your business? And to what extent, you know, I mean, there's tools out there where you can completely be hands off, and it does everything for you. But is that really the right strategy? Like, I've seen a lot of people and you know, when they're automating their social media, and it just looks so generic and like, you know, like, it's not even helpful, like, you know, it kind of is, I would say, more hurtful than than helpful because they use these things that just, like put out random blog posts, but they don't really have any kind of meaning to them or whatever. And is that the right strategy or you know, how much work needs to go into this? So, anyways, those are a couple things on my mind, I'll say, you know, I'm happy to start with that discussion. Because again, as far as social media goes, my my thought is, I'm on all of them, right? I mean, the only one I'm not on a Snapchat. I don't really get into that. I'm not doing that for my business. I don't do it personally. But as far as Facebook, Instagram, YouTube, LinkedIn, I'm on every single one of those people. platforms, there are ones that I invest more time and effort into. I would say that the one that I invest the most time into is of course, Facebook. You know, I just think that for people buying homes, if you look, there's all sorts of studies and things out there for average age groups with these different platforms. And you know, in the average on Facebook is higher. I actually here I pulled this up. I think this was kind of interesting. Let me share my screen real quick with you guys.

Unknown Speaker 2:33
So, here we go.

Kyle Handy 2:36
So you can see this here, it says social platforms like Snapchat, Instagram are especially popular amongst those aged 18 to 24. I'm not really going after those people, right, I'm going for people that are a little bit older. And if you look at the age group on these different platforms, even the difference between Instagram and and like Facebook, right, like here's like the age groups up here, 50 plus 30 to 49. Sorry, if this is a little small, let me see if I can make it Bigger. There we go. So you kind of see it here like Instagram is, you know, 16% of people are over 50. So versus 55% of the people 50 up are on Facebook. So there's a lot more older people on Facebook. And then even like, you know, if you go into like the 30 to 49 range, which is where the majority of my clients are, you know, there's almost 80% of people that age that are on Facebook, whereas 30 to 49 is kind of closer down here to like the 40% range on even Instagram, even lower on Snapchat, YouTube, I mean, everybody's kind of on youtube, I would say, That's more of like a almost, if you look at it, like a search console, right? Like, it's like almost like just being on Google, like, you can put videos there. I'd highly recommend that we could talk all about that as a social media platform, but that's the one that's a little bit different than I would say even you know, Facebook and Instagram and all that kind of stuff. But what I'm saying by all of this is in my opinion personal opinion, I like to be in multiple places, but I focused most of my efforts on, you know, putting most of my content out there on Facebook. That's just me personally, I run facebook ads, you know, versus I don't run ads on anything else. I don't do anything on Instagram or YouTube for ads or anything like that. But Facebook is where I run the majority of my ads from so that gives you an overall strategy. Now. You know, I don't know if anybody's doing anything different Curtis, maybe, you know, you can share to I know, you've probably got some thoughts about this as well. But I mean, where are you spending the majority of your time?

Unknown Speaker 4:36
Yeah, it's absolutely Facebook as well, Kyle, but I do like the Instagram data. So what I found interesting on that on that screen that you were sharing was, you know, the highest percentage of 30 to 49 and 55. And up, people spend their time on Facebook. But the next highest percentage of 30 to 49 was Instagram. And I see that as an up and coming platform. And I personally use Instagram, not as much for my real estate business, but just to Connect with a lot of different kinds of entrepreneurs across the country. But I see a lot of real estate agents starting to use Instagram very successfully for sort of allowing their, you know, potential clients or current clients to get a little bit more intimate, you know, relationship with them, to get to know them a little bit more like the use of Instagram stories and stuff you can do on Instagram is very different than Facebook. So I see Facebook as kind of your primary platform. And if you're going after that 30 to 49 demographic, I see Instagram as your secondary platform. And the beautiful thing is that they linked together very well. So you don't have to spend a lot of time doing double work if you pick those two platforms as your core strategy.

Kyle Handy 5:40
Yeah. And, you know, I guess you'll even want to take it a step back to like and kind of talk about why like, why do we even use these social media platforms to help like run our business, you know, and, and here's what I would say as far as the reason why I use them, you know, personally is I think there's two reasons. First and foremost, I mean, it's branding, right? Like, you know, whether so I think it's two things you got lead generation and branding. Those are the two reasons why I would say that you want to be on social media, you want to be doing it at whatever level, you can do it at, you know, the highest level, potentially. But I mean, you know, I've had so many people that they might not be a lead through Facebook or anything like that. But in this day and age, people look you up everywhere, right? They want to see as much as they can about you before they you know, give you that first phone call, or, you know, if they're making a decision between multiple agents, they're going to typically look you up, you know, and you want to have, you know, profiles that look professional that are filled out that you know, have good content or you know, at least like testimonials and reviews and stuff like that, where you can make it easy for people to select you and choose you. Right and that's kind of your branding piece. Because yes, we're all with you know, different brokerages and whatnot and the brokerage part of it might help a little bit, but quite honestly, in this day and age, it's all about you know you personally branding yourself. And like, What value do you bring to the table, you know, in this real estate game, and so, like, that's where, you know, having something like, you know, you know, a professional looking, you know, social media kind of presence is going to really help you. But then in addition to that, the second part of it is you do generate massive amounts of leads, or you can generate massive amounts of leads from the social media platforms. Most of it in my opinion, like, you know, I've run ads, a whole lot on Facebook, we were generating anywhere from four or five 600 leads a month, using just Facebook. You know, and that was a huge strategy for us. And we can kind of talk a little bit about the ads. I mean, that's going to be a part of this discussion today. But you know, the ad side of it and so, but you know, you can't can't be running ads if you don't have these platforms available, right. Like even on Facebook, you can't run Facebook ads unless you have a business profile. Like if you just have a personal profile, you can't even run Facebook ads and so you So I mean, as far as having a profile, I definitely recommend it. Definitely, you know, you need to get it set up. What are your thoughts there? Is there another reason Curtis maybe that I'm missing as to why you would want to have a social media presence?

Unknown Speaker 8:13
Yeah, man. So you nailed it. First of all with the core to right branding. And in branding, you should think everything from, you know, promotion, engagement, sharing stories, etc. Then lead generation being able to run ads, as Kyle mentioned, the third one and this one is huge is communication. So so many people will actually chat with you via messenger, Facebook and Instagram direct message that will not answer your phone call, open your email or respond to your text message. Believe it or not, there are so many people that spend their time on Facebook. They're quicker to respond to a Facebook message than they are to traditional communication. And you know, I can't tell you how many times we actually engage with prospective buyers and sellers on Facebook Messenger for a long time before we actually ever got them on the set on the phone and set the appointment. So that's the third reason is communication. And so you think about it, your social media platforms, they pair or partner with your database and crm that we talked about last week, right? So let's just use your sphere of influence, for example, you've sent them an email, they haven't responded, you sent them a text, they haven't responded, you know them, they know you. But all of a sudden now on Facebook, you like and comment on their posts, and they will absolutely engage back the majority of the time. So you use that social media platforms, specifically Facebook and Instagram, as a communication tool as well. It's extremely effective. It's fast, it's meeting people where they're at where they're spending their time at. And typically, it's going to be even, you know, a lower barrier, if you will, to communication than the traditional tools for most buyer and seller leads if you can connect with them on social platforms.

Kyle Handy 9:53
I love it. Love it. So yeah, so now we're starting to get some questions in here some good stuff. So Kyle, how often do you run Facebook ads So it normally to answer your question now, at this point, it's my business is a little bit different, right? I don't actually run my sales team anymore like my local sales team like I was before. You know, at that point in time, when I had my local sales team, we were running ads, I mean, every day they were running 24 seven. And we were spending probably about 2500 to $3,000 a month on Facebook ads, we were generating anywhere from four to 600 leads our average cost per lead was anywhere from four to $6 or so per lead. And that's basically a person with a name and a number. But the thing is, here's the difference is now since I don't have my team, I'm mostly you know, all referral based working sphere of influence. And so all the stuff that I do on Facebook and social media is to help my organic kind of growth and just keep my business kind of moving forward. I no longer have you know, a team of six to eight local agents that I'm you know, sending leads out to daily, so I don't do the Facebook ads personally anymore. But I would say that if you're a newer agent or something where you're trying to get leads, that might be something you definitely want to investigate further is you know how to actually run Facebook ads, Facebook lead ads on Facebook to start generating leads. Now. There's all sorts of videos you can google it you know get on YouTube on how to set up Facebook ads for real estate. Travis Tom, I don't know if anybody's heard of that name, or if that rings a bell for anybody. It's THOM is his last name Travis Tom. He has got a lot of great stuff on YouTube that you can watch that helps you set up your funnels, your Facebook lead ad funnels that could get you set up and get you started in the right direction there. There you go. Curtis put it in there. That's who I you know, I followed him for a very long time when we were starting to run funnels and doing all that. And Facebook makes it very simple for you to do it. I mean, basically, you know, most, most funnels, you got to have like a landing page. You got to create it. You gotta have you know, forms that get filled. Sold out and have places where those those leads go. Whereas with Facebook, you can literally keep the entire process inside of the Facebook ecosystem through the Facebook lead ad platform. And that's what I always used. I used Facebook lead ads. So I never had to create a separate landing page. I never had to do all this, like extra stuff. I literally had a Facebook business page, the Handy team at XP, and we would run you know, Facebook ads from that business page called Facebook lead ads. So you come up with whatever your ads going to be. You come up with the form within Facebook, it will ask you like what are you asking for? Like their name, email, phone number, all that kind of stuff. And, and that's it, right? And then like, what's your call to action? Like, what's your value that you're giving them for providing that information? and Travis, I mean, he's got great videos on you know, different ideas that you can do to like, target different things like if are you targeting buyers? are you targeting sellers, you know, what's your give, like? What are you giving to them? You know, in my case, well, we were Running as a real successful ad for a couple years was actually when we would do pool ads, right? We would say, Hey, you know, you know, click here, put put your information in here if you'd like to get, you know, the most comprehensive list of all the homes on the market with swimming pools, right? That was it. I mean, it was so easy, so simple. And basically, they would fill out that information, put it in there. And then they would get it was funny because we had an ID x website, we've always had an ID x website, which is hooked up to our MLS. And all it is, is you're basically creating a search for homes with pools in your area, you know, filter it by the ones that are the most recent listings, you're not getting homes that have been in there for 300 days, and you know, they're not interested people, you'll get the last seven days or something. And it's going to give you a link Well, you can put that link in as your your give out. So when they fill out the information, they get the link, they click on it, it goes to your website, which with an ID x feed, and, and basically you know, that's that's your give and now you've got their contact information and you can Falling up, we did that funnel for a long time and it worked really well, I'm sure you can still figure out, you know how to actually build it, the mechanics of it, it will take some time. I mean, if you've never run a Facebook ad, then it definitely takes time. But now what I will say, as far as you know, getting off the ads side of it, like just on the organic side, I mean, we still do, like, I still do Facebook organic stuff. And that's probably you know, I do all social media organic stuff. And that's the source of my business. I mean, like, that's how I communicate, like Curtis said, with people, whether I'm actually communicating in a messenger form, or I'm just communicate like, you know, it's so funny how like Facebook now is like, truly communication, like people see that. They know what is going on in my life. They know what's going on in my business. So even though we've got like, a million things going on, you know, me and my family, they still see I'm still selling real estate, right? Like I post up this, I post up that and so, you know,

Unknown Speaker 14:51
Nick, Kyle, let me let me pause you there. I want to get more specific on examples, right. So Facebook ads is is like it's it's the next step. It's an advanced Lead Generation strategy right? So the basic lead generation strategy that's Kyle's talking about last week, we were talking about database. And we talked about a couple of ways that you can touch the folks in your network, your sphere of influence, and to the things we talked about was your letter of the heart and your evidence of success, right. And a letter of the heart for anybody who didn't watch last week was just a personal letter about your life, your business, your family, that you share with your sphere of influence. And you actually literally really mail out to people. Well, imagine doing that letter of the heart as a Facebook post, where you share something that's going on in your life, you know, you take a picture of you and your family at the beach, and you talk about how this vacation, something you've worked so long to build up to, and how it's amazing and how you're still buying and selling houses and helping clients even while you're traveling. And, you know, give you a call anytime like you share that post. And maybe you even tagged a couple of people you talked to recently. Maybe you don't. As soon as you see your sphere of influence, hit like you drop a comment. Hey, Kyle, thanks. for liking my picture, man, hope you're doing well. What are you guys up to this summer? That is the communication Kyle is talking about that is the introductory level lead generation because you're staying Top of Mind, you're sending them a personal message and you shared something personally about yourself, that allows them to get into a deeper relationship with you. And remember that you're a real estate agent and that you're a human a person. Right. The other tactic we talked about last week, not just the letter of the heart, it was the evidence of success. So that was, Hey, I just sold a house this month, you know, closed fast and whatever you're promoting, right? Same thing on social media, put up a picture every time you do a closing not just when you're closing, you probably see these posts all the time from your friends, when things go under contract when you you know get something on or off the market really quickly, something that demonstrates your success level and you use social media to do that same level demonstration, but you gotta you gotta do more than just throw up the picture. Like I said, when you see somebody like it, you comment, when you see somebody comment, you respond, and then you go like and post on their stuff like social media. is the ultimate I'd say speed equalizer because you can get to people so much faster than you used to be able to. So just some real tangible examples of how Kyle, like you said generates majority of his leads now online, because he he thinks through these things strategically related to using his Facebook posts to actually create engagement and generate communication.

Kyle Handy 17:23
And can I also say one other thing, I thought this was a funny story, actually, the other day that I have a good friend, he's here in san antonio with me, he's an attorney. And, you know, but he's like, one of my sphere of influence, you know, he's bought a house through me and all that kind of stuff. But he's got another friend who's a real estate agent here in San Antonio. So he sees his Facebook stuff. And the funny thing is, he's like, man, do you know who this realtor is? It looks like he's, like, so busy, like, you know, he's always like posting up all this stuff on homes. And man, it sounds like he's probably killing it in real estate. And I'm like, I look up this guy because I've got MLS access, and I can see, you know, like how many houses he's sold? looked it up the dude sold like six homes this year, which I mean, that's, that's good, you know, and that's really good. But like the appearance and I looked at this guy's Facebook page that you know like and truly he was posting up every time he got a new buyer, he put it on there whenever they were showing houses, he put it on there, whenever they would, you know, be under contract, he put it on there, whenever they close, you put it on there. So like there's multiple points that you can do with one person that make it look like you're like just killing it when you know

Unknown Speaker 18:26
it, you're the go to agent to the market,

Unknown Speaker 18:29
because you've been to a couple of new construction homes and help them open houses.

Kyle Handy 18:32
Exactly. You know, and it's people are watching, like, even my buddy who you know, he's going to use me no matter what, like, he's like, Dude, this guy is just crushing it. And so I mean, if you think of that, like the power of that, I think that's what's what's, you know, really helpful. So, so that being said, I think, you know, the other thing that I want to talk about real quick, too, and I'm actually this is almost a question that I'm putting out there to you guys to see. You know what else feedback and thoughts are about this, but you know, I've always preached Like, hey, you definitely need a Facebook business page, you need to be putting every through your Facebook business page versus your personal profile. But now as I've started to run less and less Facebook ads, through my business profile, I almost like start to sway back to using my personal profile for a lot of stuff. And so my thought out there is like, if, if you're using you know, if you're going to do Facebook ads, you definitely need to have a business profile, you want to put content on there, you know, pretty regularly, but the only downside that I will say about business profiles is Facebook has so diluted your posts, if it's coming through a business profile, if it's just like an organic post per se, they've diluted it so much compared to your personal profile, like it won't show show on hardly any of your people even if they're followers of your business page. They've hardly ever see that stuff in their newsfeed unless you're paying to boost those posts. And so like One of the things I mean, that just really, I mean, it's like Ali, you know, it makes me like not want to put stuff on my business page. Unless, you know, I'm going to promote it, which at this point, I'm not really promoting a whole lot. So then what that does is it leads me back to putting stuff on my personal profile, because the thing is, even on your personal profile, you know, the thing about that is I've got followers, right, like, I've got friends, and then if I don't want to, you know, have somebody be my friend necessarily, like, I don't know them closely, or whatever, I can still like, you know, not accept that friend request, and then that person still follows me. So they'll still see my posts, if I make them like a public post on my personal profile. And I've been noticing I get way, way, way more engagement, just from an organic standpoint, from those posts. And so, I mean, you know, there'd be two scenarios where you wouldn't want to do that one if you want to keep business and personal separate, right, like if you, you know, don't want to have people seeing you know, your personal profile, then obviously, you're going to want a business profile so you can post your You know personal stuff on your personal and your business stuff on your business. But like if you're comfortable having that stuff be kind of bridged, which I am, and I think truly is like an effective marketer and somebody mean that's the majority how how that stuff kind of works but doesn't have to but it just in my opinion, I think that that's, you know, a lot of what's kind of working these days, but or again, if you're running a massive amount of ads, you're probably gonna want to put more investment into your business profile because people are gonna be going into it pretty often. But I'm just curious to see what you know, people's thoughts are out there, you know, like if you're doing one or the other, you know, Curtis, I don't know if you got inside or anybody on the call, but that's just something that's been on my mind lately.

Unknown Speaker 21:43
Yeah, there's a couple people in the chat here guys. If you do have a specific experience, love to hear your perspective. We've got Jerome and Patrice you had a question? If you guys feel like I'm muting and want to just ask or share your perspective, feel free, otherwise led talking at you

Kyle Handy 21:59
look Treece I would share my posts on my business profile to my personal but even still, like I just never got the engagement that I do if they're like straight from my personal profile, like I'll get, you know, a cup, like seven likes or something like that and like a comment versus I put on my personal profile and I get you know, over 100 I get like a comments and like, it's just so different. And I'm like, almost discouraging to where it's like, I don't want to put stuff on my business profile. Because it's just like a waste of my time. I feel like I mean, unless and I've got 4000 followers on my Facebook business page. It's not like I only have 100 followers, you know, I got 4000 and to only get like, five likes on something it's like man like you know, you know that it's not being shown to a lot of people. And so again, that's where I get I just feel like if you know there's a there's and I guess what this whole call is like what this this thing is today is to really let us focus in on like, what we can maximize our time and our efforts are saying, don't go out and get a business profile. That's not what I'm saying. I'm saying that if you're going to use Facebook, for your business, just realize the advantages and disadvantages and kind of use that, you know, in your overall strategy. So like, if you're going to run ads, like you want to learn how to do ads and all that, definitely get a business profile. You know, and definitely, you know, figure out how to do the ads, so you can run them from there, and then definitely have some content in there. Because the thing is, like, people will see your ads, but they're still probably going to go to your profile to like, see what you've posted. So you want to have content in there. If you have no intentions on running ads whatsoever, then, you know, and you're comfortable, like mixing kind of the business and the personal message. I mean, that's where I almost see like, hey, maybe you just have your personal profile, you know, friend, the people that you want to friend, you know, except the other people as followers, if that's what you want to do, you know, have people follow you because I think I've got, you know, 3000 friends on my personal profile and I've got like 600 followers, so there's still people that you know, if I will I want them to see whatever it is that I'm promoting. They can still see it. You know, I just make it a public post. And that's it. So cool. Everything you're saying is Oh, person. Thanks, Jerome. I'm gonna pull up this person, Jerome just put a link in here. Let's see who this is. Yeah,

Unknown Speaker 24:14
I'll give you my perspective real quick how while you're pulling that up. So here's how I think about business pages. And I'm a little bit older than Kyle right. So demographic wise, I'm almost in that not quite in that other demographic, but just a little bit older. Here's how I think about business pages. Now, I think about business pages, the same way that I used to think about websites like 15 years ago. So now 15 years ago, when I wanted to do business with a new company I've never seen or heard of before, I would Google them to find out if they had a website. And I wanted to make sure they were legitimate enough to have a website to just tell me that they had a real you know, at that time physical mailing address and, and a brand and at least something they'd put up a site. Now I do it with business pages. So like Personally, I was looking for a realtor to refer my art to sell a home, her lake house in a city that I don't work, right and so I reached out to some friends I network drop my brokerage and once I found some agents that were potentials, I hit their Facebook profiles and then I looked to see if they had a business page because I just wanted to see number one if they had any reviews. So that is one extra pro of having a business page is you can actually get reviews on that business page much like you can on Zillow. com, and when you have reviews on your Facebook business page, it just makes it easy to actually see that their number one, you know, a good real person and number two, they do have that professional business page stood up. So I think of it almost like a web site or calling card where you're not going to use it in all of the ways that we talked about use social media for you not gonna use it as a communication tool. It's not gonna drive a lot of engagement, but it does just sort of put a flag or stake in the ground for you that you do have a business page you see the professional you know, business headshot look and stuff. You see a couple reviews and then you see a post here they're like for me that was good enough. That's what I was looking for. And then I actually messaged her here's what Kyle is saying. I messaged her through her personal profile. I didn't messaged her through her business page. So just as an idea, you know, if you're going to be in social media, like it just does make sense to have all of your social media bases covered. And I think a business page is just sort of that, you know, front end Foundation, even though it may not be as useful for communication and all that good stuff.

Kyle Handy 26:15
Yeah, that's funny. It's so one of the things to that, I think, is kind of as I'm thinking about it, so like now it's almost like instead of, you know, taking my business posts and you know, sharing them in my fit my personal I almost share my personal stuff to my business page now, because like, that's the thing is, like, you know, I only have so many hours in a day. Yeah, and I want my I think that it is, like you said there is merit to having a business profile, even if you're not gonna, you know, make it a big thing. It would still be, you know, behoove most of us to get like some reviews, you know, just so that way you look like hey, I've got you know, at least seven or 15 or however many reviews you can get right five star reviews, get them on there. Put some content, some base level content and you know, Really focus on the impact of that content like pin, you know, maybe you're about you are a quick video about like, what your value is what you bring to the table and make sure that that's first and foremost to people. So that way, because again, I mean, they might not look back through like your entire feed on your business profile. But if they can see that you're professional, and you've got this thing set up, then you know, it's definitely more than enough, right. And then you can put your efforts on your personal page, if you really want to like get your branding and be top of mind in front of people, and then just share some of your more impactful posts from your personal profile into that business page. I think that's kind of a worthwhile strategy. And then when you have an actual like, thing that you want to promote, right, if you know you're going to run an ad for it, well then put it on your business profile and promote it, you know, and I think that's kind of maybe the strategy that you can take. But yeah, I mean, to be honest with you guys, like one of the things that I've done now for probably the last three to four weeks. Well, I maybe even longer than that since I came back from Las Vegas. Is I had an account I have an accountability partner now. And, and we both what what we do is every day, we do three stories like you know Facebook stories, we do three Facebook story posts, three Instagram story posts, one Instagram and one Facebook, like actual post post. So like that's the only thing that I do every single day. And when we finish that all we do is I take my accountability partner, I just text him done. So he either sees that I said done to him first and then he'll text me back when he's finished it and he'll save done when he's done it. And that level of accountability has actually helped me to be consistent. Like that's all it took, you know, but now it's like I put three Facebook stories out. I copy those and I use those on my Instagram stories. I do one Instagram post per day and one Facebook post per day. That's all that I do to kind of stay top of mind for everybody. What was that? Please repeat that I repeat, I think I maybe said it twice. So just again, just Just a hammer at home, what I do is three Instagram story posts per day, which is like if you click the little icon, the circle icon around your your face, like that's the stories, right and a lot of people aren't familiar yet with stories. But I think that that's actually an up and coming thing that you want to get familiar with more and more people are using it more and more people are watching it. And the cool thing about the Facebook stories is that's where I actually have a lot of my discussion as far as like messages, because when they reply to a story, it goes to your messenger. It's not just like in the you know, in the feed, it actually is a message that's created. And so I've had a lot of good dialogue and discussion from people because of my stories. So I do three Instagram Stories per day minimum. I mean, I can do more than that if I want. They're pretty quick and easy posts that you do. And then when I create the Instagram story, it copies that story onto my camera roll on my phone, and then I can just put that as the story on Facebook. So I'm just duplicating it, you can do it like it'll automatically do it to your business profile. Like for me, I've got a Facebook business, I mean, I've got an Instagram business profile, and I've got a Facebook business page. And if I don't want to have to do that copy paste kind of thing it would automatically there's a setting and Instagram where you can actually copy your stories right over, but I don't want them going to my business profile want them going to my personal so I just save them to my camera roll and and then I go to my Facebook app on my phone. It's my personal profile. I just take those same three stories that I created an Instagram, and I upload them to Facebook for my Facebook stories. And then I just create one Instagram post and then I create one Facebook post per day. And that's it that's all that I do. That's like my entire organic social media strategy that I do.

Unknown Speaker 30:50
Because let me let me stop you there man. I want to highlight a couple things guys. So we dropped I dropped that formula in the chat real quick and seriously if you don't do anything social media right now or you don't have a strategy that is the most clear, simple, easy to execute strategy period. Like in the next 30 minutes you can put up one Facebook post three Facebook stories, and one Instagram post one Instagram three Instagram stories, like so simple, yet so powerful for a couple of reasons. So number one, like you guys are, you know, maybe you've heard about this and and you think it's, you know, you have an opinion about it. But this is like, pretty cutting edge for marketers and for marketing. Right? So Kyle, like what you may or may not know about him when he said he generated four or 500 600 leads a month. That's because he's a super effective digital marketer. And he stays ahead of the curve. And, you know, like, keeps tabs on the trends that these platforms are, let's say, encouraging use of right, so stories is what Facebook and Instagram is encouraging use of right now. So the reason he puts up three stories and three, three stories per platform is because when you put up stories, Facebook and Instagram are serving those two more of your audience and even more people that aren't typically in your, your close proximity reach like they're promoting your stories. So stories are something that if you start using them now and you get in the habit of they're going to be in my opinion, they're going to be the equivalent of lead ads, where they were four or five years ago, like four or five years ago, there are very few real estate professionals using lead ads on Facebook. And now their entire business is built around selling lead ad services to agents, right, which tells you it's like right in the middle of the mainstream curve now. So still super compelling, super effective, super useful. But if you want to be like ahead of the mainstream curve, start using stories on Facebook and Instagram because Facebook and Instagram are going to find ways for you to start leveraging those stories and they're going to monetize them for their their platforms. So for example, an Instagram Stories if you have a certain amount of followers, I think it's 10,000 you can actually use this like swipe up feature and you can link to stuff which essentially creates a lead funnel for you just the way Facebook lead ads used to So bottom line is start using stories. It's super important even if you Don't know what you're doing, just start using it because Facebook and Instagram will help it pay off for you just for using those stories. Okay, I

Kyle Handy 33:06
got a question. Oh, what's up for us? So what exactly is a story? What do you mean by a story? Yep. So if you go on your Facebook Like on your phone, right like open the app what you're going to see them when you first open it and I wish I could show it I don't know what maybe I can I don't know if you can see that. You can see it so like the top of my facebook you see those like little tiles that are running like horizontally? that's those are stories versus if I scroll up, right? Like those go away and then that's the feed. Those are just like your posts, right? So like what you want to do is you want to create a post and you also like to create stories, the differences is like, stories go away after 24 hours. You know, they won't still show on your profile or anything like that. Like literally you posted. People see it, they're gone after 24 hours. versus a post it lives in your newsfeed indefinitely, right unless you delete it or something like that it's going to live on in your newsfeed and people scroll long enough, they're going to come across that even a year later or whatever. And so the stories though, from, from my opinion, I feel like stories are a little bit more intimate. Like, it's like your life, you know, you're basically every day you're creating a story of what's going on in your life, right? Like, these posts don't step forever. So they don't have to be like, super high quality or like, you're not like spending a ton of time like thinking about your stories. You're just kind of like posting what's going on in your average day. And right now, I will say cuz even I talked to Christy and she doesn't even really look at stories very much yet. But when you look at like, you got to look at the trends and like, look at the statistics. And the stories are actually growing, like a lot of people are getting into them. So if you can start getting in the habit of doing them earlier, you're going to be ahead of the trend, whereas those posts, still very important right? But those to me are like, I'm actually like, I'm only creating one of them a day, I think a little bit, you know more about it like what I want it to say, you know, if it's like photos, I want it to be like really good, you know, or better photos and what I would put on a Facebook story. So it's kind of two different reasons why you would do that, right? Like, there's a different reason why you do a story versus a post. But I think they're both valuable. And at the end of the day, what ends up happening is if you're, if you're creating both, you're occupying two different spots in people's timeline, right, like, they might see your story, they might see your post, but either way, they're like, Oh, my God, this guy is everywhere, right? Like, I'm seeing him here. I'm seeing him there. It's just another way for you to, you know, be seen by the people that you're trying to, you know, to market to and so, I think that's,

Unknown Speaker 35:49
there's a lot of data, Kyle about the power of stories and as it relates to video as well. So like one other piece that's really important to note when you're talking about social media strategy is the effectiveness of video versus like texts and pictures and stuff like that. So the platforms, Facebook and Instagram, both highly favor video. And like I said, they're starting to favor the stories. So all the all that saying is that like people have used social media long enough that they no longer are satisfied with your static content. They're no longer satisfied with just some words and a picture. Like they're looking for more dynamic content, they want to see what's going on in your daily business. They want to see what's going on in your life, they want to watch videos, that's just what the platforms are telling us. Like, statistically, the amount of users that engaged with that kind of content is much higher. So the bottom line of this part of the conversation is just start using it like if you're not start and if you are get better at it, because it's it's what the platforms are telling us. They're going to push. And the crazy thing about this as it from a marketing perspective is you might have opinions about what you think works and doesn't work, but you have to follow Facebook's data about what they're saying works and doesn't work. So like you if you Want to use it for lead generation for promotion. And another one that I came up with Kyle wrote this down, he talked about the reasons to use social media. Another one is to what's called demonstrate social proof. So we talked about just like branding, but social proof is it goes back to Kyle story of where his buddy was, like, do that guy sell it all the houses, he's selling six. But from a social proof perspective, he's demonstrating that he's selling all the houses. And so Facebook is giving you these vehicles and so's Instagram to use like stories and using video. And so you just, you just got to try it, just got to use it and just got to get better at it. And when Kyle gave that guy, and I think Jerome gave a guy in the chat, like when you see and hear that there are people that are good at this, these are the people you should be consuming and following as much as possible. Like, you know, when everybody gets into real estate last week, we talked about the millionaire real estate agent book, as a really good guide for how to touch your sphere of influence. You should be looking for really good guides as to how to drive and refine your social media strategy. And the crazy thing about that right now is there's not just one there's no millionaire real estate On social, like that doesn't exist right now. So you need to find them and follow them and consume them as much as possible.

Unknown Speaker 38:06
I love it. I love it.

Unknown Speaker 38:08
Great, quick question. Yeah, just to jump in real quick. Sorry, I'm at the gym right now. No good. But, uh, I just wanted to jump in, because I know you guys said something about social proof. So something that me and our team in Milwaukee will be do is the typical real estate agent they only post one time and that's when they when it's clear, you know, when it's closing day. And Kyle I know who said that. There's multiple points that you know, we're in real estate where you touch that client, it can be inspection day, we're too close. buyer consultation listing, consultation, inspection, they different things like that. So I definitely think if you guys touch you guys just document everything that you guys do in the transaction and post that that can be content you guys can be sharing on

Kyle Handy 38:58
social media. Absolutely there you got it. That's the that's the name of the game. It's all leverage, right? Like, when you have one thing you want to make, find out how you can make that into 10. Right? Like, you don't have to, you know, be, you know, this agent selling 100 homes a year to look like you're selling 100 homes, you could be selling 10 and look like you're doing 100 if you think about it, right, and how to, you know, leverage whatever it is. And that's for events, that's for which we'll talk a little bit about events. Yeah, for everything right for a closing for for anything you're doing in your business, you need to be strategic about it and think like, how do I turn this, you know, one thing into five things or 10 things or whatever it is, right? And then how do I get it to be seen by the most amount of people, which is kind of what we're talking about right now? Right? Like, put it on stories, put it on, you know, Facebook? And and so anyways, yeah,

Unknown Speaker 39:48
good. Thanks. Thanks. You know, that is good stuff. Hey, one more thing to remember Kyle, for anybody who's taken away from this that you need to be doing a lot more on social you do. But here's here's a simple rule of thumb to remember to. There's a guy named Gary van You're Chuck who has a book. And in the book, I think the title is Jab, Jab, Jab, Right Hook. Right. So when you're doing all these posts and Geno's example where you're posting on, you know, buyer consultation day, and then you're posting on first showings, and then you're posting on under contract, and then you're posting on inspections, those are all jabs. You're not asking anybody on your social media for anything, you're just promoting and sharing and demonstrating that you're successful agent. And then the right hook might come out the closing date picture and it says, you know, who else is ready to buy this season? Or who else is ready to talk about getting pre qualified? Like, that's your ask, right? So make sure you have a strategy for for, again, not just posting, but what you're doing with those posts and what you're looking to get out of them and keep it you know, very much focused on delivering good high value content. But don't forget to ask every once in a while, because that's how you actually get that lead.

Kyle Handy 40:46
Yeah, and real quick, too. So I mean, as far as we got a question in there says, you know, do stories on your business page. You definitely can do stories on your business page, but I still feel it's the same thing. I don't know. I haven't tested it. So I mean, but I just feel like anything on my business page. Unless it's promoted doesn't get seen by very many people I could be wrong. Maybe there's a difference between doing stories and doing posts. It's true it is it Yeah, so that's why I'm like I didn't even mess with it. I just do stuff do my personal. So you know, it's just to me, that's the way I do it. Let's see what about live videos and Instagram TV. So of course live videos, guys. I mean, they've said this now for a year or more that if you are doing live videos, that's probably the highest like form of whatever it is, you know, video pictures, text, live video is at the top as far as getting, you know, getting it seen by people. Facebook is pushing it very heavily. So I mean, you know, you if you can be doing live videos, I highly recommend it. I'm not even doing that as well as I should be. I would love to incorporate that better. But absolutely. live videos, Instagram TV. I do want to learn about that. I've never done it myself either. But I know that I see more and more people adopting it doing it. It's basically I believe, like the The Instagram version of a Facebook Live essentially, might be a little bit different. But yeah, perfect. Are your stories all real estate related or also lifestyle, a dream of both? You know, they're, they're both we do, you know, kind of mix it up. I think that, you know, again, this is just me personally, but a lot of the people that do business with me, you know, they they feel like they want to do something with somebody, they can be family, or friends or whatever. And so for me posting up my lifestyle stuff and my family stuff, I think that gets me closer to the people that want to do business with me. And so that's helped me in my business tremendously. So for me, I mean, I do mix mix them, some people might not be comfortable with that. I'm not saying that. That's what you have to do. For me. I'm comfortable with it. I've been doing it for a while now. And so yeah,

Unknown Speaker 42:50
so it's maybe more definitive than that though, because I follow and study a lot of top agents online and have a lot of friends who are top agents online. And Kyle is definitely One of those influencers guys in the real estate space in the mix is essential, I'm sorry to say but like the mix is essential. So doesn't mean you got to push your kids if you're not comfortable posting your kids. But it means that when you're driving to that appointment, post something about that drive, you know, like put up a nice picture or just like show yourself in traffic or put up the song you're looking at, like, the mix is essential. It can't just be 10 Real Estate Sales posts, like it just can't. And so, it you know, lifestyle is the way to say it, it doesn't have to be personal, because lifestyle can be, you know, external facing like the camera doesn't have to be looking at you all the time. But you do have to have that nice mix that nice balance. And in fact, what you'll find is as you grow your reach and your audience and your influence, like you can even be heavier on the lifestyle and lighter on the real estate professional side and still get a good significant return. So

Kyle Handy 43:53
hey, real quick, cheap shameless plug cuz I just actually pulled up my Instagram and I need y'all to Go follow me I got 90 974 followers, I'm you dropped below 10 k away from 10,000 so I need some more people to go follow me. It's real Kyle Handy. That's my Instagram I saw Juanita Udacity what's my Instagram info? Real Kyle Handy. Go out there, follow me, let's get me over 10,000 today if you guys can help me with that, I'd love it, hopefully you're getting some value out of these calls. So that'd be awesome if y'all can do that you'll see my posts that we can kind of keep up with what I'm up to, as well. So but yeah, and the cool thing about it too, like you know, with your if you're if you're posting on your personal stuff, and maybe you don't want like some of your more personal post to go out there to everybody, you can mess with you know, the the privacy settings of that particular post. So like, if it has your kids in it and you're not comfortable with that being public, but you're comfortable with your friends seeing it make it a friends only post instead of a public one. And, and so that way you can kind of use that as your way of doing it. So for me again, like that's, I do that every Every now and then, like, if it's something like that I only want my friends seeing, then I'll put it as friends only, if I'm comfortable with everybody seeing it, I make it public. And the difference just with that is like, if they're not a friend of yours, if they're just scoping you out, they search, you know your name on Facebook, and they're looking at your timeline, they can see anything you put as public, versus if it's friends, only, then unless you've accepted that friends request, they're not gonna be able to see it. And we had a question earlier on, do I accept all friend requests? I do not. I actually do go in and I look and see, you know, like, if the person looks like their profile, like as somebody that I would know, or whatever I try and see like, what the intent is there. Like if it's somebody that doesn't have any mutual friends, and they're not eating real estate, or they're not even in my city, I usually am not accepting that. Unless there's a message that comes along with it that explains like why they're sitting in front of us just because you have so many spammers and scammers and people that you know, are up to no good I don't want them seeing all my friends posts or whatever. So I am trying, you know, I gotta try and keep that under control. Let's see here. What else do we got? Oh, one of the things too about stories, guys, this is why I think that it's so important to that you can start using stories is there's less competition there, right? So there's not as many people that are like actually posting stories. So when somebody opens up their mobile app, and they see, you know, the bars going across, as far as just the stories there, there's a better likelihood that they might see your face up there or your profile up there with a story, then you actually, you know, if you being on their timeline on their newsfeed, so that's something to think about too.

Unknown Speaker 46:35
Oh, yeah. Hey, so I just wanted to chip in because stories is one of my favorite. And stories are very interactive, like we talked about stories, but we have like different modules and the stories where we can place and get feedback, hey, I'm going here. You can place a pole, you can play some specific event. You can place emojis, it's just very, it's a lot more engaging and interactive. And that's where, like you said, You got said that's where it's going stories aren't there. I also commented in the comment box where I'm like our phones just even when we read books, we scroll left to right, we start at the top and we scroll to the right. And that's why stories are where they are. And that's why Facebook and Instagram does it that way.

Kyle Handy 47:19
I love it man. That's so true. Appreciate that, Jerome. Yeah, I didn't even think about that. Yeah, scrolling left to right, that's exactly how it is. And that feels natural. Like I can see it starting to come in and you know, it's taking over guys so I mean, again, we're saying I get

Unknown Speaker 47:32
on Facebook is the first thing that's how they design it for you like I don't even scroll down anymore. Scroll left to right click click, click through everybody's stories. And if if the average person opens up their phone and uses Facebook for three to five minutes at a time, five to seven minutes at a time, you click through seven, eight stories, and that's your seven minutes you're gone. You don't even come back scroll through the newsfeed anymore is the average user to Facebook. Normal

Kyle Handy 47:54
as far as a business account and personal on Instagram. I do not I just have my one account real Kyle Handy that it's about business account, you can switch back to a personal account, I actually at one point in time thought about doing that, but then you lose a whole bunch of insights and things into like your audience. And I think too, that you lose some functionality as well having a personal profile versus a business. Now, you know, and I don't know, maybe that hurts me as far as engagement and what people see on Instagram. But at this point, I've not made the decision to go back to just like using a personal profile on Instagram, it's still could set up as a business profile. The other downside of using a personal versus a business profile and Instagram is that like, if you use business, you can put a link in your bio, whereas on a personal you cannot put a link in your bio. So like for me, I, you know, I actually can track it and see how many people click on my link to go to my website every single, you know, day or month or week or whatever. And I get a lot of traffic from Instagram clicking on my link, so I wouldn't want to give up that functionality at this point just at the expense of you know, maybe getting higher engagement if it was a personal profile. So I still have it as a setup as a business deal. So let's see what's up. We also had I think, Chris, you had posted in there like, Can you just, you know, put simultaneously posting stories and timeline? Yeah, you definitely can do that. You know it as a bare bones like do that and then you at least have a chance to show up and both things. But, but the cool thing about stories, I just think that you don't want to give up this disability is the creativity that you can do with stories like Jerome and said, You know, there's so much more you can do to if you actually, you know, create the story and it doesn't take that much longer. Once you're comfortable using it. That's the thing is you got to be comfortable with now at this point, I've been doing it for about a month, month and a half. it's second nature, like I can create a story quickly and easily. The first time, you know, figuring out like, oh, man, how do I put a poll on there? You know, how do I put you know, emojis? How do I write and type and all that kind of stuff onto your picture to create that story might take a little bit, but it's a pretty intuitive deal. So I mean, yeah, if you're just starting out, like maybe just at least you know, to get something going do that. But then as you get more familiar, you might just post you know, your timeline feeds separate, you might carry over and use some of those same pictures, or thoughts or text or whatever you're putting on your timeline into a story, you might, you know, cross that over. But you might just do it a different way. Because you may the correlated but

Unknown Speaker 50:17
not identical is the easy way to think about it. You know, your neck did, let just not exactly the same, not a repeat, because people are looking for, like that loop that Facebook takes you through. It's like it's got to be dynamic. It can't just be the same and static. A couple more things here real quick. Kyle, I wanted to share just because some good stuff in the chat. Right. So Kyle talked about it becoming second nature and how you do it right. So now we hopefully convince you need to use stories. everybody's ready to go on stories. Now. What the heck do you put on stories, there's a couple of strategies there and one is really important. So number one, in order to put stuff on stories, if you're not good at it yet, and you're not even thinking about it yet, you're gonna have to capture a lot more of what's going on than you think you do. So Kyle live with his phone in his hand taking pictures, like sit down with him for lunch, boom, it's a selfie. He's getting in the car, boom, it's a picture, like, you're gonna have to capture a lot of content. So that way you can actually make your stories and your posts like purposeful and thoughtful and creative. And at first, the goal is just to get something on there. But eventually, like, you're going to want the good stuff like you're going to want the best pictures, the nice looking stuff, the funny things, the creative stuff. Gino talks about the behind the scenes stuff, right. So you're going to take a picture of you and your client at the closing table. Cool. But what else happened that day? Like What Did it look like when you got there to set up? What was the title rep doing? What were you doing? Were you there early? Were you there late? Are you stressed out? Because you're, you know, running five minutes behind? Was your client there did her husband forget the Id like all that stuff is what's funny and engaging and interesting and compelling. So you got to capture as much as you can. And then in the post, one thing I'll say is when you're doing stories, and you're doing them with like volume, right, so Kyle talked about putting out three stories a day I'd consider that volume that's good. Like you're putting out three stories a day. That means your post can be much more perfect. Full like that means your post can be very deliberate, very well thought out, very well crafted. And it's going to hit home a little bit harder for folks when they actually read your stories and then hit your post. And it's something like, you know, insightful or encouraging or, or thoughtful or helpful or valuable. So that's the other thing to keep in mind. When you're building all this stuff is be do it on purpose and capture more content than you think you need to sell. You can use the best of the best over time.

Kyle Handy 52:25
And Jacob here's a Oh,

Unknown Speaker 52:27
go ahead. Well, speaking

Unknown Speaker 52:28
of being intentional, and like you have, so say you have a client and you're friends with a client on Facebook. One thing we should we need to be mindful of is to tag and interact with those people as well because Facebook is based on algorithms and whatever their algorithm is, no one knows but you get more points by adding more people adding more modules doing more stuff, take a place you're at the title company, tag, the title company, un. You had the airport, tag the airport, I met x airport tech.

Kyle Handy 53:03
Yeah, if anybody follows me even like when I do any kind of thing, like I'm putting my tag like I'm in San Antonio, Texas, right? Like, even if I'm sitting at my house got I want to put my house address, but I'll put, you know, San Antonio, Texas on my thing, I'll put how I'm feeling because you got like a little spot there, you can put how you're feeling, you know, and I'll put like, you know, if I'm doing it with somebody, I'm tagging them in the post, because the more you can not just make a post but then like, show that it's legitimate, you know, put all these extra things because Facebook does you know, they're, they don't put those things there for nothing, right? They're not just doing it for no reason. They put that there and then if you use that, it's telling Facebook like hey, you know, this person is taking advantage of all this. They're going to probably bump your post up make it a little bit seen by more people. So yeah, so I use anytime I see Facebook, like you know, having an option or a tool or something, you want to fill it out. It's the same thing as like, if you're going to have a business profile, fill out all the sections right? Like they're not going to show your profile if it's not, you know, if it's not filled out. Hundred percent, right? Like it's the same thing if you're going to craft or create a post, you know, use the tools that are available to you. One of the things real quick Curtis that I want to share, just as a little tip for some people that I just recently did. And this has helped me a lot with my stories is we signed up. So we've got Google Photos between my wife and I. So we both are iPhone users. And we have, you know, the Photos app on our phone. But it's always kind of harder with like to, like, you know, get pictures shared between the two of us. And since a lot of my stuff is, you know, personal and family and you know, and just kind of like our lifestyle. The cool thing with Google Photos, is that literally she can share her whole library of photos with me and I can share mine with her. You know, you get free storage, unlimited storage with Google, if you're just uploading the regular resolution like not the super high res what ones and what ends up happening is like, if I'm short on pictures, like from my day, I can go into Google Photos and see Christie's phone and if she may be took some good pictures or Something we did that day, I just grabbed hers, and I use them on our stories. And so for anybody looking at that, like if you've got a family and y'all are having, you know, multiple cameras or pictures or whatever being taken, that's a good way to, you know, easily combine it without having to like, text each other pictures or airdrop them or whatever. I can literally get on her Google Photos, and grab and you'll get all the pictures that I need. So that's kind of a deal there. But

Unknown Speaker 55:25
that's something good tip.

Kyle Handy 55:27
Yep, yep.

Unknown Speaker 55:28
What's up, Vincent? Hey, what's going on, guys? So yeah, man, just to your point. So that's an awesome idea. I think another thing also that we can do is, you know, as you're working and you get busy in your business, you may not have time to create content. So you may have maybe a couple of hours in a day where you have time to create you kind of build stacks around that, you know, you can, there's a lot of free apps or software that allows you to download stock photos that are free of copyright. And you can kind of build content for those backup moments when you don't have time or you don't, you know, have time to really post as much content so that way you always have something consistent

Kyle Handy 56:01
Absolutely, yeah, one of the cool things about that, and I know we're at 10 o'clock so we'll we'll shut it down here in a sec guys. But like the cool thing Vincent that I use, is I love to batch my content. What that means is like, if you go on my Instagram, you probably see some of the deals, I've got quotes on there. All those quotes, like, I'll take one day, and, and I'll create like 20 or 25 of them, just so that way, if I'm short on something for Instagram that day, right, I've got a little thing on my phone, that I can just pull any of the quotes that I haven't used yet. And it's like a backup, right? Like I created it probably took me two, three hours that one day to create all of those little quote posts that I've got. But if I'm short on something, I've got some that can draw at you know, really quickly and easily and put it up there. So that way, I still hit my, you know, one post a day on Instagram goal that I set for myself so you can kind of see how that works. So anyways, Chris, I know you unmuted yourself. You got one quick question before we head off.

Unknown Speaker 57:00
Oh yeah, actually, I was waiting for our talk I just

Unknown Speaker 57:04
started to put in the chat so

Kyle Handy 57:06
cool cool. Alright, sounds good well guys I know it's the Can you what level of quality Can you save in the pics on? They're actually very good quality I forget what the the free version is I think it's limited to 16 mega mega pixels, which is quite a bit I mean unless you're like a yeah if you're using like a, you know a DSL or something you know some of those take like 40 megapixels and you will be able to store all those. It'll just, I mean, you can still store them but it only stored at 16 megapixels. But if you want, you know, you can, you know, use your Google Storage and upload all the high res ones but for me 16 megapixels is way more than enough for like Instagram stories and you know, Facebook stories like you're not going to need more than that. So that's why that Google Photos thing is a pretty cool thing. If you've got you know, you a husband and a wife or maybe y'all are like business partners. Maybe you run a team and you want to see you Some of your agents stuff like, some of that gets in the privacy, like maybe they don't want you all seeing all their posts. But like, in my scenario with my wife and me, I don't mind it like I don't, you know, have put pictures or whatever that I don't want to be seen. And so you just got to think about that. But cool, what else we got is is still beneficial to use an alias? not exactly sure what you mean by an alias into what platform? You're talking about that on Jen? So we'll have to see that maybe later. But cool. I think we've hit it all. Do you have one Google account or two separate? It's two separate accounts even. So like, basically on Google, she's got an account, you know, whatever her Gmail addresses, I've got my account on Gmail. And you just basically when you set it up, you know, Google Photos, you give it access to your camera roll. And then when you set up the sharing, you just select, you know, you send an invite to that other person's account. And you'll see it there in the sharing that you can grab their stuff. How long does it take to create a story and are you making three at once or three throughout the day? Jacob, everyone's every day is a little bit different some days, you know, if I haven't done anything all day, I'm like, put those three at night, right? And it just like just to get them out other days, like I'm using it throughout the day and I try and you know, do one in the morning and just as my day progresses, I'll try and do that. But it's a little bit different, you know, and I think that some days you just, you know, kind of do whatever you got to do to get it out there. I think what's important is setting a goal having an accountability partner, because until I did that, I was very inconsistent with my postings. And so now I still miss a day or two, you know, here and there or whatever but but I definitely don't usually Miss two days in a row. Because again, my accountability partner get on me and I'll get on him. So it's, it's kind of fun, so cool. Well, guys, thanks again for jumping on. I know, we still didn't get to events that was like on my hands, right?

Unknown Speaker 59:48
That's going to build up it's going to be its own. It's funny because I feel like we could do I feel like we could flow from this into a content related kind of, you know, training next week kind of mastermind content related, cuz there's a lot of People on here that create a lot of content that have a lot of information and events is a great idea for content right like an event and how you promote it and all that good stuff. So maybe we'll maybe we'll flow into content unless you guys have any other topics you want to cover next week. I think that'd be a good good way to do it. We can get to events I'll move it to next week's agenda.

Kyle Handy 1:00:17
I love it guys and thank you already wanted to say I looked at my Instagram it looks like I'm at 9982 so I've already gotten like seven or eight likes since we talked about it so I got 18 more guys come on. We can do it.

Unknown Speaker 1:00:30
Alright, well y'all friend a time friend. Go tag a friend say hey, this is my favorite real estate guys. Don't follow them.

Kyle Handy 1:00:36
They can follow us. There you go. Well, guys, y'all guys again next week, same time, same place. Thanks again for Shannon. Talk to you later.

Leave a Reply

Your email address will not be published. Required fields are marked

  1. So what about personal vs business FB I used to post to both but the audience from the trucking business and this is totally different. Do you think i should cancel the personal FB (9 years) or just clean up anything anyone would find objectionable? I also have a YouTube channel that is involved in music singing (I sing and write music, guitarundefinedclassic rock) which is G rated.

    1. Keep the personal Facebook page and use your business page solely for real estate. Anytime you post about real estate, do so on your business page and from time to time you can share that content on your business page. As far as YouTube, I would just create a separate channel for real estate content and keep rocking out on your other channel 🙂

  2. is there any reason not to start a business FB page immediately even though I am still waiting on the onboarding with ExP? Because it takes a couple of weeks to start it?

    1. I would start to create it and just keep it unpublished. I don’t know about the rules related to publishing a social media account for real estate when you’re currently inactive status. I’d imagine you’d want to wait until you’re 100% onboard so you can list your broker and not get in any trouble.

    1. I don’t use Whatsapp. If you were doing business with many foreign nationals or if your audience used it consistently then maybe. I just don’t find that many US-based residents use it consistently enough.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}
You May Also Like:
Would You Like To Partner With Me?

Check out my Partner Page for details on the benefits of working with me at eXp Realty. I've helped hundreds of real estate agents, team leaders, & brokers all over the country, increase their business & build additional revenue streams. Together, we can make this year your best yet!

__CONFIG_colors_palette__{"active_palette":0,"config":{"colors":{"62516":{"name":"Main Accent","parent":-1}},"gradients":[]},"palettes":[{"name":"Default Palette","value":{"colors":{"62516":{"val":"rgb(232, 105, 30)","hsl":{"h":22,"s":0.81,"l":0.51}}},"gradients":[]}}]}__CONFIG_colors_palette__
Learn More