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25 Personal Branding Tips I’m Using From Now On


by Kyle Handy       Updated October 9, 2020


On today's Monday Mastermind, I’m going to share with you the 3 steps to build your personal brand and how to get your brand noticed!

Below you can either listen to the podcast or watch the full video.

Here is the podcast: 

Show notes:

First off, a personal brand is how other people perceive you.

Think of brands on a grocery shelf. People seek them out, people share them with others, people follow them.

YOU already have a personal brand.

Forbes did a study. 70% of professionals feel they have defined their brand and know what others think about them. Only 15% were actually right.

Most people think personal branding is who you say you are but it’s actually about what others see you as.

3 Benefits of personal branding Lead more - people will want to follow you and get others to follow you. Win more - life is a bunch of negotiations. You need to know what the other person values you in. Then negotiate from confidence, not fear. Earn more - 10-25% more earnings per year

3 Steps to Build Your Personal Brand

1. Be Self-Aware - self-identity & reputation (who others know you to be). Find someone that is brutally honest with you and ask them who they know you as. Mr. Potato head example. Step 1. Define who I am. Look inside your mr. potato head and pull out that which you have inside you and prove to the world that you are what you say you are.

2. Tell Your Story with Your Life - provide the world with living proof that you are what you say you are. You are always being interviewed and evaluated for jobs that you don’t know about or may not even exist yet. “Status” happens because people think they know you.

3 steps to telling your story Attention-getting Relevant for your audience Memorable

3. Deepen Your Relationships - Show up consistently and provide value. Not just enough to build their current needs. It’s anticipating their future needs and fulfilling them before they know it. Apple example

How to get noticed!

Start with Why. Why do you want a brand, what is your purpose for building a brand… Hopefully your brand’s why involves solving the needs of others, not your own. I’m building my brand for fulfillment of others needs.

Rea estate training why - I want to become the most helpful real estate entreprenuer that provides immense value for the real estate community and impacts lives around the world.

Real estate agent why - I want to provide the most value to those that already know, like, and trust me so that they feel not only comfortable but excited to purchase and/or sell a home in and around the san antonio area.

Find a niche.

Person - Ex. I’m a realtor that specializes in helping first time home buyers purchase a home in San Antonio and the surrounding areas.

Type of listing - I’m an expert in expired listings priced between $150-300k.

Area - I’m the Alamo Heights expert.

My niche now is the most helpful real estate agent to my sphere of influence. I provide annual market analysis, remember birthdays, host parties and events.

Where to start?

* Choose a platform

* Want a home or place for your personal brand, home page, social media page.

* Highly recommend you get a personalized domain.

Choosing a name.

* Is your name easy to spell and pronounce? 

* Does the name show up already in Google a bunch? Babe Ruth example.

* Is it easy to remember?

* Start with anything, create content, then if you need to re-brand when you get a feel for your style and content you can.

* Brand should be an extension of yourself.


* Content is your way of communicating who you are and your expertise to all those that are willing to watch you. The more content you create the more opportunity you have for people to find and connect with you.


* Know your audience. Create content for that person.


Kyle Handy 0:00
Welcome, everybody, Kyle here and today is the Monday mastermind, we're going to get kicked off talking all about personal brand today. So in the next 20 minutes or so, I'm going to share with you guys the three steps to building your personal brand, and how to actually get noticed. So anyways, I'm going to give it a couple seconds here so that way people can jump on to the live stream here and on youtube and on Facebook. But first off, I just want to say I hope everybody had an amazing Thanksgiving last week. I know I'm still kind of, you know, full and still needing to probably get a couple workouts in to work off all of that Thanksgiving feast plus all of the leftovers afterwards. And so anyways, but that's kind of what we've got going on. We're at the start of december right now. So hopefully at this point, maybe you watched a video that I did a couple weeks ago about building your business plan. for next year and maybe you want personal brand to be a part of it. And so we're going to start kind of talking about how to actually build your personal brand. why it's important that you build a personal brand and then actually what to do to get that personal brand noticed by the right people and by more people. So Alright, so it looks like we got quite a bit of people jumping on on Facebook welcome Facebook, welcome YouTube. If you guys are watching live, put it in the comments that you're watching this live and then if you're watching this as a replay, put it into the comments that you're watching a replay whether you're watching on Facebook or YouTube, that'll help me to kind of see how many people are watching this live how many people watch it as a replay later on, and then also share where you're coming from. I like to kind of see where viewers are watching this from kind of see how far the reach is and so, but anyways guys, we'll go ahead and get kicked off. So first off, you know, I think it's important define what a personal brand is. And so to me, it's kind of, you know, when you put those two words together personal and branding, you know, I think a lot of people, you know, they might start thinking that it's, you know about them, and you know, and what they're telling, you know, their story is, and so like, you know, how they're, they're kind of trying to pitch themselves or their services or whatever, when really what a personal brand is at the heart of it. It's how other people see you, right? And so it's about the other people. And so yes, what you do in the types of ways that you share your story, and what you say about yourself does impact what your personal brand is, but at the end of the day, it's how the other people perceive you. And so it's kind of funny, I like to start out, this was a little statistic, and it was something that Forbes did. I came across this about a couple years ago. They did a study where they found 70% of PR professionals think that they have to find their brand and know what other people think about their brand, right. And so majority of us think that they know what their brand is. But then they also studied the other people, their audience, and found that they actually lined up as far as what other people thought about their brand and what the actual brand owner thinks about the brand. It only lined up 15% of the time. And so, you know, so I think it really kind of starts out with getting this kind of self awareness where it's not just, you know, you kind of taking it at face value as well. This is what my brand is. I think it starts with you kind of, you know, asking other people around you what they feel like your brand is you got to get with some people that might be brutally honest, that have known you for a while and just ask them like You know, whether you're starting out or whether you know, you've been trying to build a brand for a while, it doesn't matter because up until this point, everybody has a personal brand so if you're watching this, whether you know it or not, or whether you think that you've been building a personal brand or not, you have a personal brand people perceive you as something already right. And and knowing whether what they perceive you as and what you perceive yourself as is the same. That's self awareness, right? So self awareness is not just what you think you know of yourself. It's literally knowing what you think of yourself and what others around you think of you. So, so that's where it all kind of starts. That's actually step number one, in building your personal brand is having that self awareness. And so, before we go real deep into into the actual steps into building it, I think it's also important to define the benefits of actually building a successful personal brand. So We all go through life and have so many changes that, you know, occur to us, whether they're, you know, spurred on by ourselves, whether they're spurred on by, you know, all the stuff around us. There's constantly things that change in our life. And so, you know, the one of the benefits of having that personal brand and building something that's outside of whatever it is that you're involved in today, like, you know, so many people get caught up with, you know, you work for a company or you know, you do something like that, or even if you're a real estate agent watching this and you have a brokerage, you get caught up with that brokerages brand, and building that other brokerage brand, which is fine, you can definitely, you know, be associated and be proud of the company and the brand new work for but at the same time, you've got to be building something that says who you are, because that will go into whatever you end up doing down the road. And that's where you really start to build momentum is when you can start to You know, change what you are doing, but take people along that journey with you. And no matter what happens in your career or whatever, you haven't lost a beat, you don't have to start over, right? So having that personal brand that you're building while you're doing something else, it's so important and taking people along that journey is also so important. And so the actual benefits, though, is that you're able to lead more people. And the cool thing is, is when you lead people, people that will actually want to follow you, you actually start to get this exponential growth, where it's not just going to be the people that you've identified. But now those people that you're leading will actually start to share you and your story. They'll be your best kind of advertisers for yourself and get other like minded people to follow with you. And you start to build this kind of tribe of people that you get to help and influence all along the way. And so that's a huge benefit. Building a personal brand. And once you do that, you're going to be able to win more times that's benefit number two is you can win more. And when I say win more, you got to realize that life is all a bunch of negotiations, right? Like it's all just, you know, you can win or you can lose and and so you're constantly negotiating whether you know it or not, right, like maybe you're working for corporate America. I mean, you've probably got you know, different struggles that you've got within your position, wherever you're at, you know, you're competing with other people you might be, you know, having to negotiate with a boss with a co worker or whatever it might be, or maybe you're, you know, doing your own thing. You're in real estate, right? You've got to negotiate with a seller you got to negotiate with another agent. Well, when you've built a personal brand, people know you from that brand. It gives you a kind of leg to stand on. You have you're not starting from from scratch, right? you've defined a brand and it gives you value. It gives you that confidence to know, like, for instance, if a seller seek me out, right, and they found me because of my personal brand, I know that at the end of the day, if it comes down to and I've got to kind of pitch my merits, like they came to me, they obviously find value in what I provide them. And so I can stand on that because I've built something in the past to stand on. And then lastly, you can earn more, there's actually a study, I forget who it was, I saw it probably six months ago, but it said 10 to 25% more earnings when you have defined a successful brand for yourself. So people earn 10 to 10 to 25% more when they've successfully to find a personal brand. So again, that could be like in real estate, you know, do you want to earn 10 to 25% more sure Who wouldn't? Right? But if you build that personal brand, then that will help you do that. So anyways, those are just some of the benefits. Now I want to jump back into kind of the steps To building your personal brand so first off we said you need to be self aware you need to go out there and seek out what others view you as right get some people who are brutally honest and seek out who others view you as. And so I heard a good example of this I thought this was pretty funny so we all know Mr. Potato Head

Kyle Handy 9:21
right? And the funny thing is we always see Mr. Potato Head all done up you know you just a potato body and he's got his his ears, his eyes, his nose, his mouth. But what's kind of interesting is Does anybody looked at the back of the Mr. Potato Head and you notice there's like a little cubby that you can open and that's where you store all of Mr. Potato Heads like accessories and you can store his eyes there and you put everything in there when you're not using Mr. Potato Head. Well, on any given day Mr. Potato Head can pull out from inside of him anything right like he can you can look a different way based on what you pull out of him like you can pull up glasses one day from that Mr. Potato Head. Now you can Pull out a hat from the, you know, from the inside of Mr. Potato and, and we're all like that, right? Like everybody's got things inside of us. And you might not even know some of the things that you have inside of you right now that you can pull out and be a different person the very next day. And so I think it's important, right that we all identify, first off what we have inside of us. Some things are going to be stronger than other things, some things we've never used. But you got to know you got to be self aware and know what your strengths are, what your strengths, what your weaknesses, right, what you can provide to others what you're already providing to others that they find helpful, right? And so you can pull those different things out. But really just taking inventory and knowing all of that is kind of step one, right? Like, you don't want to do something that you don't like that you don't get fulfillment from. So everybody's going to be a little bit different in this self branding, this personal branding. process. And so I think you know, but again, it starts with how other people view you and also what you know of yourself to be true. So, that's where you're going to start. You want to define who you are. Right? Like, like, Who are you? What, what people do you want to associate with in your life, right? Like if you're a real estate agent, you know, do you like to work with people that are just starting the process that are you know, first time homebuyers right like are you pretty close to being a first time homebuyer yourself? Like Did you just recently buy your first home as a real estate agent? Maybe that's the type of people you like to work with. I've talked to plenty of agents, they they're kind of love work in that market where they might not like work in that market. Right? And but that's something again, you're going to know from inside of yourself and you may not wind up their way down the road. But in this in the beginning, when you're getting started, start with what you like to do, because You're not going to get that far if you don't do what you like in the beginning. So you'll never have the opportunity to find really what your full potential is. If you start out by doing something that doesn't suit you, it doesn't fit your style. So, again, starting out with what fits your style is an important first step. And knowing all of that taking inventory of all that is super, super important. So, all right, let's go to step number two here, which is tell your story with your life. So I think this is where personal brand breaks down so many times for most people, is that they say they want to be something or they you know, they say that they are one way, but then their life doesn't reflect that right? Like, you know, it's almost like contradictory. Like if like for instance for me, right? I'll give you what my

Kyle Handy 12:52
kind of who I want to be like what brand I'm trying to build. And at this time it's kind of funny because I'm going through kind of a A transition, right where I'm coming from just being a real estate agent, and serving my clients and kind of growing that business. And now I'm trying to provide as much value as I possibly can to other real estate agents. So that way I can impact their lives. And so I'm going through this kind of transition right now. And I'm very aware of it, right. But my ultimate goal is that I want to be the most helpful real estate agent out there, that will be able to impact the lives of other real estate agents across the world that will then be able to impact the lives of their clients because I know what that feeling is like, I want to be able to help real estate agents have that same feeling. So and then again, in doing all of that, that provides me fulfillment because I know that it's going to not only help them, you know, help the real estate agent but it's gonna help so many clients out there that I would have never been able to touch myself, right. And so that's kind of what I want to be in in doing that. In wanting that. I'm out here providing value, trying to create content, you know, every single week being consistent, finding ways to reach people that otherwise wouldn't be able to be done before. And so you know, so that's kind of, I guess that step two, right. It's like, I know what I want to do now I'm actually living it, I'm doing what I'm saying, I'm going to do and, and so, so many times, you know, it's, it's Yes, it's great to start a personal brand. And it's good to think about these things. But honestly, you have to take action on it. And you got to be consistent about it. And so, so anyways, tell your story with your life. Make sure that your life reflects what you want your personal brand to be. And again, that's where if it's not, if you have somebody that will be honest with you and share with you, you know, that hey, this is what I see you as like, and this is what maybe some of the other friends and people around us see you as somebody that you can have be that honest with you is so important to have in your life. And so I've had people tell me that even You know, as I've been making this transition, I've heard all sorts of different things about myself through people directly through people indirectly. And that's helping me shape to be who I am today. And so anyways, again very important to have those people in your, in your life, I heard something that I thought was really interesting is somebody that said, status happens because people think that they know you, right? So we all have a status in life, right? Like, you might be the number one agent you might be the brand new agent you might be wherever you are in your hierarchy of your life, right? That's your status, right? status gets you into interviews with you know, somebody higher up status gets you into relationships with people, right like you might meet your your future spouse, or you might have met your spouse today because of your status and where you are in this world. And in really though, what status is it happens because of people that think that they know you. And so what I mean by that is, if you look at this, like, you know, let's just take in into instance, you know, the whole personal branding thing, you build up this brand where people think that they know you a certain way, you're either, you know, you've built up this brand to be an expert, somebody who who provides value who helps one another. And then people see that they see you doing that. And that either, you know, however they see that they're either going to give you are a notch above or, or a notch down. And in that becomes what your status is, right? So you can completely change your status very quickly through building a personal brand, just by doing what you're saying that you're going to do, providing value to other people. Right and it you got to start with what you know and what you're good at, again, because that's going to propel you to go a lot Faster than if you try and do something that's way out of your wheelhouse day one, right? So again, I just thought that was an interesting quote, I just wanted to share that status happens because people think that they know you. So again, you know, try and get the narrative about yourself to be one that you want people to know you as, so you're a helpful person, you're the best person, right? You'd be so surprised how you can change people's perception of you pretty quickly, right? Like, I mean, you can look at, you know, people all across the country that, you know, they do one thing and it changes their perception of somebody. It's like, here's, here's an example i thought was kind of interesting. Like, I know so many people that were polarized to thinking like Kanye West right like he's like this terrible you know, rapper he's so you know,

Kyle Handy 17:50
kind of a polarizing people, most people up until when recently came out with his, you know, gospel album, right and now I talked to people that probably would not have thought very highly of him. And they're like, Oh my gosh, you know, Kanye West, he's this way. And like, it's kind of it's so funny, right? That like, a perception of somebody can be changed so quickly by one action by, you know, a series of actions. But it doesn't take a whole long time to change that perception. So, again, you know, figure out what you want it to be, and go towards that. That's number two, tell your story with your life. So number three, this is now you've already kind of started to tell that story is you need to deepen your relationships, okay? You want to not only show up consistently and provide value, that's kind of what we talked about before. That's what's going to get you to be fulfilling that story. But it's also going to be deepening that relationship with those, like every week when I come on here, and I talk and I give value. I'm trying to deepen the relationship with my audience, right. Not only am I trying to, you know, prove out that hey, I am The most helpful real estate agent like I'm proving that through my actions, but I'm also gaining a deeper relationship with a ton of people. The more and more that I do this every week, I get emails and text messages from people who you know, are thankful for what I'm doing, who have questions about what I'm doing, and then I answer those questions. And again, that just provides more and more. it deepens that relationship. But also, you need to not only just provide for your audience's current needs, you also have to think about what their future needs are and act on that before they even know that it exists. And so if you think about this, I'll give you an example real quick like at least for me, Apple right. I think back into the first time that I got exposed to the Apple brand. It was in probably like a lot of us it was probably through their their laptop computers. Right. Or maybe you went way back and you were part of their their desktop Apple experience, right? And then, you know, I know not everybody's apple. But in this, you know, generation, there's a lot of people that are Apple users, but you got exposed to them through computers. And then what ended up happening is Apple saw, okay, well, hey, we got a great user base. Now, what's the next thing these people are going to need? Right. And they saw an opportunity to go into the phone industry and provide a solution that was going to change the way that we all use cell phones, and they created the the iPhone. And now of course, you know, I'm a iPhone user. Now I'm an iPad user, right? And I probably got a million other Apple devices in my life because they're constantly seeking out problems that their users have, and are going to have, and they solve them for us and provide them to us before we even know that we needed them right away. Right. And so there's, they're not only just solving today's needs, but they're also looking at other ways that they're going to solve the future needs and so as a personal brand Tip as somebody who is building a personal brand, you need to be aware of that as well like, hey, these are what my the people in my audience, this is what they're currently experiencing. But what are they going to be experiencing six months down the road? What are they going to be experiencing six years down the road, right? Like you need to think in those terms and try and provide a solution that helps solve those problems with your personal brand, right. That's how you build and deepen that relationship with people so cool. So those are the three steps to building your personal brand. Now we're going to talk about how to actually get your personal brand noticed.

Kyle Handy 21:37
And already we're running short on time so I'll try and roll through these as quick as possible. But we kind of mentioned it you want to start with why why do you want a personal brand? You know, what is your purpose for building a brand? And now here's the other kind of thing about that is hopefully your brand's why involves solving the needs of others and not your own. right because if you if you make your why about other people all of the things that you know you want will come from that I promise you it's definitely I'm starting to reap those rewards and see those benefits. And it's not because I'm doing this for me I'm truly doing this for other real estate agents. I'm doing it for my real estate clients and whenever I've taken that approach, everything else falls into place and so so again, you know, I'll tell you kind of, you know, give you an example of of what my Why is I've got two of them at this point, like I said, because I am kind of in this transition stage of my brand of my personal brand, but I still have to wise at this point. It does kind of get a little messy I will admit, you know, it's nice when you can have one solid why and be one kind of brand. But for me, I've got a real estate training why and I've got a real estate agent, why my real estate training wise I want to become the most Helpful real estate agent entrepreneur that likes immense oh that provides immense value for the real estate community impacts lives around the world. Right like that's what my Why is for real estate training for my real estate agent Why is I want to provide the most value to those that already know like and trust me so they feel comfortable. So they feel not only comfortable but excited to purchase and or sell a home in and around the San Antonio area with me right? Like that's what my Why is for real estate. I know that at this point in my career, I want to help those I want to keep my business being a referral sphere of influence business. And so I am pouring into those that have done business with me in the past that know like and trust me. You know, I do things like you know, real estate events. We just held our real estate team Christmas party at our house this past Friday and So, you know, actually Saturday, and, and so you know, I do events, I remember people's birthdays, I also do all sorts of other things, I create videos for them and I share them with them I provide CMA is on their homes if they've already bought a home with me every year, and I update that for them, things like that. And so I'm providing an immense value to those that already know like, and trust me, and that's what my brand is, is I'm going to be kind of the most helpful real estate agent friend of yours if you are in my circle. And that's just kind of what it is. earlier in my career. It wasn't that way. It was a little different. I was focused on trying to be, at that point, the very best lead generator for my team, right? Like I wanted to learn all the ins and outs of lead generation, I wanted to have a team and I wanted to be able to provide them the most amount of leads, right. And so kind of it was it's been a whole kind of transition. But I know where today what my Why is for where I'm at in my real estate business. I know what my Why is For my training, do you know what your y is right? And so get that very clear. And it may change over time, but at least be clear on what that is today. Next is you want to find a niche, right? Like I already told you, my niche is my, my sphere of influence my referral base.

Kyle Handy 25:17
In real estate, I'll give you a few different types of niches. And if you're in some other industry, you can kind of kind of convert these over into what it might mean for you. But like a niche in the real estate agent space would be like a person, right? Like you could be a person or have your niche be a person. So for instance, I'm a realtor that specializes in helping first time homebuyers purchase a home in San Antonio and the surrounding areas. So that's pretty specific, right? Like, you know, it's a type of person that you're seeking out that you want to become an expert in helping these types of people. You want to provide value and content that's going to reach that audience and in the beginning of our Be honest with you creating that personal brand. That niche seems so scary because you're like, well, now I'm limiting my market and I already don't have business Why would I want to separate and segment out people that might potentially want to do business with me. But it's I can tell you without a shadow of a doubt that you know, that is going to get you more business by segmenting and starting out with a very specific niche that is not only, you know, relevant to you, but it's something that you get fulfillment out of we talked about this earlier, you want to make sure you get fulfillment out of it, or else you're not going to continue doing it. So can be a person to be a type of listing. I'm an expert with expired listings price between 150 and 300,000. Because now that gives you a marching order like every week, I'm going to go pull expired or every day. I'm gonna go pull expired listings that are priced between that and then when I go on to the listing appointments, now I can show them my track record like hey, nobody has done more expired. listings between this price range and gotten them sold besides me, right? Like you're starting to build that up, might not be able to say that from day one now, but you can still start to become that expert and make that be your niche. And so now you've also kind of, you know, gotten down your duties as to what you need to be doing on a daily basis to be successful. So many agents, they get caught up in the sea of, you know, all this that you can do in real estate and, and so you know, when you have that, that niche, it really helps that focus so that way you can get maximum impact on that. So next would be an area right like I'm the Alamo Heights expert, Alamo Heights is a small kind of town within San Antonio, you know, has a great average price point. But you know, there's a lot of agents that they specialize in just one area that here's the thing too, is you might be this niche agent or you're just saying, Hey, I work in San Antonio. I do Just do expired listings. But here's what happens. People see that and they just will start to think, Okay, well, hey, I don't have an expired listing, or you know, I'm not really looking in Alamo Heights or I'm not a first time homebuyer, but I like this person style. Let me reach out and see, do they help me with this? Right? And then you can use your kind of, you know, your choice to decide if that's something that you want to do. I have people all the time that, you know, that aren't in my sphere of influence that are, you know, even, you know, maybe they're not even, you know, in my market in San Antonio, right? they'll reach out to me, they'll say, hey, do you have somebody that can help me, you know, buy a home in Michigan or, you know, that type of thing? And I can say, absolutely, you know, I'll find somebody that can help you. Or if they're asking like, Hey, you know, do like, just the other day, like, I've got somebody that wants me to help list a, a deal for them. It's, it's a living facility, assisted living facility, it's a home that they converted into, and it's not something that I do, it's not even something that I've ever Really, you know, pitched or show knowledge of, but somebody reached out to me, they said, Hey, you know, do you do this and I said, I actually I don't, I've never done one. I wasn't afraid to share that with them. I said, but I know a lot of people that do know how to do that stuff. And I'd be happy to team up with somebody that knows that market to help me get this property sold for you. And so that what ends up happening, you can, you know, pick your niche. And that doesn't mean that you're only going to get that that might be what you do 7080 90% of the time. But the rest of the time, you have the choice to take on additional work if you want or need it, right. So that's what's really cool about that again, so my niche now is I am the most helpful real estate agent in my sphere of influence. So I'm focused on my sphere of influence. I told you like I said, I provide annual market analysis is remember birthdays, do all that type of stuff for my sphere of influence, because I want to be the most helpful real estate agent for my sphere of influence. All right, where Can you start? So first off, I think it's important to know where your audience is, you know, are you, you know, like, for instance, in the real estate space, it's kind of a visual space, like people like to see pictures of homes, people like to watch videos of, you know, of homes and of people explaining the market. It's a very visual space. And so in that instance, I would say that platforms like Pinterest, Instagram, you know, all those types of platforms are very applicable. I wouldn't say there's really a bad platform, LinkedIn might not be necessarily the platform for real estate agents. It is a platform for like me now, as a real estate trainer. I like to be on LinkedIn. I like to connect with other professionals, business professionals that are on those types of platforms. But like as an agent, you know, I think that Instagram, Pinterest, and Facebook are great platforms. And so you want to know where your audience lives, right? And that's where you want to be. For me personally,

Kyle Handy 30:58
I think that where I want to be right, just from what I know in the space is I want to have my own domain, I want to have my own website where I can put all my content kind of put my library of content, my youtube channel is an extension of that library. And, and then I just promote it on these different platforms. And I think that that's a great strategy for a lot of people, especially if you're creating things that are evergreen or, or more evergreen in nature. So, you know, because again, we got people that watch these videos I've heard from that are not just in the real estate space, or that are not just real estate agents, I try and make this applicable for everybody. But like, if you're a real estate agent, and you're doing, let's just say a market analysis for a small town inside your city, that stuff is pretty evergreen, it's going to last for at least a couple years. It might not last for like five years. But like if I was going to do a market analysis on a zip code or on an area, you're going to find a lot of People that will search for something today the same that they'll search it in six months, the same, they'll search in two years, it might be on a school district, it might be on a particular school. And if you're providing value, and you're creating that content library, the best place to do that is really on Google and on YouTube. And Google is just basically your blog, right? Like you create a blog and people search it on YouTube, and they find it. Social media are great ways to promote it. But in the long run, it doesn't eventually get seen, or at least as not as much as will on Google or YouTube. Like because those are search platforms, social media, it's great to get that kind of message out there quickly. But you're not really building up a library that people are going to search and find you down the road. And so I like the way that I like to do it. I'm just sharing how I do it is I like to start with my blog in my youtube channel as kind of my pillars and then I use social media to promote it. And I think that's a great strategy that's applicable pretty much across the board. I promote a lot of what I'm doing four sales training on on Facebook. I'm promoting it on LinkedIn, promoting it on Instagram. And then of course, all of my real estate stuff. Like whenever I list a new house, those are definitely going on Instagram. They're definitely going on Facebook, those two platforms for me. But everything that I do is on my blog, so everything, everything so that's again, you want to start to look at things as far as like building that blog of yours. You want to look for something that you can get personalized, like I think it's very easy to find, you know, is your name available, right? Like my website is just Kyle Handy. com Very easy. Is it easy to spell and pronounce? Your name is super hard to spell or pronounce? I might not use your name right? You might want to consider a different way to either, you know, maybe you mix your name with something right but keep it very easy, short and easy to pronounce and spell. That's important. Make sure that That name doesn't already show up in Google a ton. Right? Like if your name was Babe Ruth because your parents decided name you have to Babe Ruth. I don't know that I would want my brand to be Babe Ruth like because you're going to be competing with Babe Ruth and I don't know how easy that's going to be to win that competition, especially getting started and so you've got to decide with what you've got right? Is your name the right choice? Or is there a word or something that needs to be added into that or be the actual brand itself? Maybe you don't have your name in it at all. But I think that that's important, you know, is it easy to remember is it easy to remember? So again, at the end of the day, though, don't get caught up here and don't make this be a reason why you don't get started with personal branding. I know a lot of people they think like well, you know, I can't think of a good brand right I you know, I don't have a good name so they just kind of stop or they don't really go any further with it. When realistically you can change your brand on the road. I'm not saying to you want to do That if you can keep a consistent brand going all the way through, that's great. But most of the time it's more important just to get started with something and then figure out like, do I need to change that down the road? I started my brand was Handy Realty right that was what it was it was Handy Realty from the from the from the get go, then it became the Handy team. Then it became Kyle Handy team. Now it is Kyle Handy, right. Like I finally settled on this, I wish that I would have started from the beginning. But at the end of the day, I got a lot of practice. I figured out what my brand kind of embodied. I knew that eventually I wanted it to be a personal brand not in something that most people probably don't know. Right like a lot of people didn't know what Handy Realty was. And it would take a lot more work to get that to be built up in my personal name, especially in the space that I'm in. Real estate is a very people, people first business, you know, relationship based people like to have relationships with people.

Kyle Handy 35:57
And so that's where again, you know, if you're in the real estate space Using a personal brand, I think is a very great way to start, you just got to figure out how to get that personal brand in front of people in a easy way. And again, so just make sure if it's something where your name is not easy, you know, or anything like that, just figure out a way that you can make it easy and make it be a personal brand. But start with something. And if you've got to change it, you know, six weeks into the process, six months in the process, that's fine, just do that. But get started. Because again, your content and your audience, it will start to kind of take a life of its own and you won't find that out until you've gotten started. So you're not always gonna have all the answers from day one. All right, and it should definitely be an extension of yourself, right? Like we all have a core inside of us. That is a certain way. Like maybe you're super organized and minimalistic, right, well, that is kind of probably going to be what your brand will embody. Maybe you're completely kind of, you know, disorganized, you got things going all the time. That's fine, too. Everybody's got a different Feeling but don't fight that, as far as who you are, right? Kind of embrace it. And just take that along because people, you know, there's all sorts of different people out there in the world, there's organized, minimalistic people, and there's completely, you know, disorganized kind of chaos all over type of people. And you're going to relate to the people that relate to you, right? And so if you're That way, you'll probably relate to those types of people better. And so don't be afraid of that, embrace it, right? Take that and have that be a part of your brand. So use that anything from your colors, from your images, from your background, in your videos, all that type of stuff. All right. And then finally, and this is probably one of the most important one is content. We did talk about content a little bit earlier. But basically, content is your way of communicating who you are, and your expertise to all those that are willing to watch you right. The more content that you create, the more opportunity that you have for people to find and connect with you. So every people piece of content that I create is another opportunity for me to connect with even just one more person, right. And every single time I do this, there's one more people are adding up those one more people are adding up. And what's great is then those one more people tell one more people for me. So it's like, exponentially growing at this point. And so in content is a way that that happens. If I wasn't consistent with my content, if I wasn't really providing helpful and valuable things for people, then they wouldn't share and they wouldn't come back, right, like so that's the thing is you've got to do that with content. It's not a one time thing. Building a personal brand isn't like, okay, I just built my personal brand on done. It's literally an ongoing thing that you have to constantly be showing up for and improving on every day. I'm trying to find ways that I can provide more value that I can not only grow myself, but when I'm growing myself, I want to take that audience along with me and share what I've learned. So that way, hopefully it grows them as well. And so that is what content Right like that, at the core of it is what content is, I'm constantly trying to be better. And I'm sharing what I'm being better about with all those that are willing to watch. And so you want to constantly give value you want to know your audience. And you again, you want to find out, you know what, you might have one opinion about what you're providing as far as like what value you're providing to your audience. But your audience may have a whole nother opinion on it, right? So you want to constantly be asking your audience Hey, what is it that you want to know? This isn't about me, right? Like, what is it that you want to hear me talk about? Or what is it that you need in your life? That would help right? And just again, finding that out being really in tune with that is super helpful, because not only again, are you giving content that is going to allow people to find you, but now you're also deepening the relationship, which we kind of mentioned was that step number three, with those that already know you, so if you're doing that type of stuff, is going to be so, so effective moving forward and people just want to know that you care also, it's not just about we've all heard the saying, right, like, it's not about how much you know, it's how much you care. That's so true when it comes to building a personal brand. It's just do you really care, right? Do you care enough to show up consistently every week but even when it's not convenient? Are you

Kyle Handy 40:22
caring enough to learn and to grow yourself and be able to share what you're learning and growing with other people around you? Or are you just going to say at one time and then not actually do it and not follow up and not be consistent? And so I think that that is some of the most helpful things on brand so anyways, guys, that was way over what I said I was gonna do if you watch to this point, leave a comment you're probably part of the 1% I always watch kind of the the analytics on my videos, and literally about like one to 2% of people make it all the way through. So if you're watching it, you made it this far. Put it in the comments say I'm part of the 1% I do really appreciate you guys that do watch and show up you know, week after Week and and again this is all about you if there's ever anything that I can share or you know provide more guidance or information on or how I do something, I'm happy to do it. Again this has been so much fun you know just doing this for the last you know year and a half or so. It's been amazing so I can't tell you enough I always appreciate you guys watching these and and sharing with me. You know how I'm helping you what I can do to help better things that I'm not doing as good at I'm always taking good too critical feedback as well. But thanks again for making me this far. Put it in the comments. You are part of that 1% crew. I'm going to jump into the questions real quick here. All right, look in here. All right, let's see. Did I All right, yep, there we go. There we go. Look at that. We got a closer my mom. I love it. Good to see you on here. Great info working on defining my niche good to see all the trees looks like on YouTube. We've got a perfect still here. Great info. Thanks. Guessing he's not on today. Sorry zondra I don't know I am on today. Hopefully you're seeing it. Maybe it was. That was an earlier message. What's going on Tim power. Good to see you, Lauren. Good to see you, Carla. Nice to see you. What's up, Daniel. Awesome. Very cool. So Facebook. Let's hop over here. What have I missed? There we go. Brandon Melvin. I love it part of the 1%. There we go. Good to see you on in. All right. Very cool. Laura zante. Got your email in there. Part of that. 1% perfect. Well, guys, awesome. Well, I appreciate it. I don't see any questions in the comments. Hopefully everybody took all this in. I'm going to go ahead and put the show notes in here on the comments of this video. What's up Ashley Johnson. I was late, but I'm here. Good to see you. And I'll put this on my blog. I finally feel like I've like cracked the code on all of This content stuff like it's been, oh my gosh, it's been crazy trying to actually be, you know, putting all this stuff out to all the different platforms. But,

Kyle Handy 43:10
and I've talked about this before, it's so hard to let go of things right like to let somebody else do it for you. And I've used, you know, different virtual assistants and things like that to help me with different tasks. But you know, the content creation task and being able to let that go has been very hard. Finally, though, I've got a system and I guess, you know, part of it too, is on me, I didn't, all of it was on me. But part of it on me was the fact to that I wasn't willing to put the time in to create the system that would allow somebody else to do this the way that I would want it to be done. I would you know, most of the time and when you hire this bonus content for those real sticking around if you want to hear this, something I learned here just in the last couple weeks, but but basically, you know, it was one of those things where I didn't want to take the time to create a system. And I would rather just, you know, hire somebody and expect it to be done a certain way. And when it wasn't done that way, I was pretty quick to say, all right, well, I'm going back to just doing it myself. And I'd done that multiple times over. Well over the course of the last couple weeks, I've literally just had to, because at this point, I have so much content out there, that needs to be out a different way. I just can't keep doing it the way that I'm doing it. And so I built a system that is pretty much fail proof at this point to do something to get my content out there the way that I want it to be out there. And it feels amazing. So you're going to be seeing a lot more content coming. I've got two different virtual assistants now that are helping me with this, getting it out the way it needs to get out. And so it's taken a lot off of my plate, and I'm still able to come and be consistent every single week and so lots more content coming your guys's way. So I appreciate all the the feedback and the support. It's truly been pulled me and you know kind of gotten me to be where I'm at today, I wouldn't have been able to get here if I didn't get all of the people saying thank you so much for helping all this kind of stuff. So truly, I'm here now because of of all of that. So thanks again guys be bringing a lot more content out here. If you haven't already checked it out, I do have a podcast out now. So you can go on iTunes store you go and Spotify search Kyle Handy podcast. And that's going to have all of my real estate sales training information. And if you search agent attractors, that's going to be for XP realty agents who want to grow their revenue share business. And I've got two separate podcasts for both of those. So the Kyle Handy podcast, Agent tractors, I think we've already got something like 30 or 35 podcasts episodes on each one. So they've got all sorts of great stuff in there definitely advise you if you're in the car driving or maybe you're getting a workout in and you want to hear more of this stuff. You can do that there. We've got my YouTube channel, which obviously if you're on YouTube watching it you already seen it. I've got my blog where I post everything so if you just want to see anything, whether it's real estate sales stuff if it's financial information, if it is, you know, Agent attraction information, it is all there on my blog, Kyle Handy calm. And Anyways, thanks again guys. I'm going to end it here. So open, everybody has a great week, make it a great last month of the year. So and then get get ready for next year. It's gonna be here before we know it. So we'll talk to you guys later. Have a good one. Bye

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