9 Realtor Email Signature Tips That Look Professional & Convert
You’re a real estate agent. Business cards, flyers, social media accounts — your real estate business has it all.
But if you aren’t customizing your realtor email signature, you’re missing a critical opportunity to convert leads to clients.
Your real estate email signature is your most important business card.
Luckily, it only takes a few minutes to create a professional, effective email signature.
1. Cheat: Use an Email Signature Generator or Template
You’re a realtor, not a graphic designer.
You have a lot of information to include in your email signature. Get it all in there with a template. When your details change, you can update your signature template rather than redesign the entire thing within your clunky email client.
If you work in an office with other realtors, a template ensures a consistent look from sig to sig.
You can find free email signature template builders online. But check them for watermarks and copyrights; you don’t want anything “made by X” in the text.
2. Make It Mobile-Friendly
Two out of three emails are opened on a phone or tablet. If your email signature contains slow, clunky, oversized graphics or other elements, it can put off customers and get between you and a sale.
A mobile-friendly email will be completely visible on the screen all at once. It doesn’t contain any large images, and it doesn’t have a lot of formatting.
Send your emails to yourself as the recipient, and check them out on your phone. Does your contact information look too small on mobile?
3. Include Social Icons for Each Social Media Account
The days of phone and email-only communication are gone. Moms get snow day information from Twitter and restaurant recommendations on TikTok.
Your Instagram, TikTok, YouTube, and other channels allow you to show potential clients your knowledge and skills.
Include icons for the channels where you are most active. This allows your current and prospective clients to check out properties and listings before committing passively.
Today, a lot of people hesitate before they engage in direct communication. They want to get an idea of who you are, the properties you work with, price ranges, and more — before they engage with you.
But don’t overdo it. You’re a real estate professional, not a marketer; you probably can’t keep up with six social media accounts. Choose one major one for your branding and automate the rest.
4. Choose a Friendly, Personal Signature Photo
If there’s one thing a real estate professional has, it’s a great headshot. Add it to your email account.
When it comes to real estate marketing, you want a personal touch. Trust is one of the essential factors in a relationship with a new real estate client. Showing your face helps build a connection before you ever meet in person. It helps your clients understand who you are and what working with you might be like.
Professional, up-to-date photos are an investment that will pay off in the end. A poor-quality or outdated photo can harm your chances of being taken seriously. But do recall that everyone has the same “realtor” headshots. Think about jazzing it up. Instead of a plain background, take your photo in a park. Add a photo of yourself with your family into your signature, or try out multiple signatures to see which convert the best.
As noted, do compress your photo to make it mobile-friendly. If you’re uploading a high-resolution photo, resize it to the scale you want it to be — you don’t want someone to download hundreds of MBs of your smiling face.
5. Offer Multiple Contact Methods
Here’s a funny truth: most real estate professionals are extroverts.
It makes sense. But that also means that when you generate real estate leads, you need to consider that many people aren’t.
Extroverted types seldom hesitate to pick up the phone and make a call. But some folks prefer other ways to get in touch. Someone with a specific question may find a text quicker. Or a person looking for a detailed reply may find it easier to get information in an email.
In your signature, mention “Call or Text” rather than “Call.” Don’t just send a link to your phone number; that can cause someone to panic quickly. Mention that they can email or DM you on Instagram (or whatever social media account you use).
And include office and mobile numbers so clients can reach you on the go.
Multiple channels remove some of the friction between your client and the sale. You want to make contacting you as easy as possible.
6. Consider a Well-Designed Banner
Want more bang for your buck?
An email signature banner is an opportunity to draw attention to any discounts, offers, or awards you want your customers to see. The banner can link to a well-designed landing page on your site that your team has optimized to convert.
Ensure that the banner looks good in both mobile and desktop mail applications. Don’t include anything that flashes, blinks, or moves. Instead, stick with attractive colors and clean, easy-to-read fonts.
7. Set Up a Separate Email Signature for Replies
When you’re already in the middle of a chain of email replies, your client doesn’t need to see your full HTML signature at the end of every message. This can get cluttered and stand in the way of clear, convincing communication.
A simple text-based signature will do for any messages after your first one. They already have your full info from the first email.
Some email clients will also strip out your signature in multiple emails. This is a way to get around this, as the full signature will show once, and then the text-based signature will show the next time. The more they’re exposed to your email, the better.
8. Test for ADA Accessibility
Once you’ve created your email signature, invest in a screenreader app. They’re free; you can download one. The investment is time. Make sure your email signature is accessible. What does that mean? That it’s ADA-friendly — that it can be read quickly by a screen reader.
If you’re using a template or a generated email, you might not realize that screenreaders can’t read your email signature. Screen readers are used by those who are visually impaired. Many people are visually impaired; they may not be unable to read, but they may find reading difficult. If your contact information isn’t ADA-accessible, they won’t be able to read it.
9. Split-Test Your Email Signatures
Finally, consider split testing. What does that mean? Create 2 or 3 different signatures and use each of them. You can use them on different days, different weeks, or with different clients. See when you get more calls — which signatures people seem to respond to the most.
Split-testing is great because you can’t always tell what will resonate with your audience. Changing your email signature and finding that you’re suddenly getting more calls is a great sign that you’re moving in the right direction. Conversely, if you change your email signature and suddenly stop getting replies, there’s likely something technically wrong about it, making it harder to connect with you.
Finally: Things to Avoid in Your Realtor Email Signature
What to avoid is as important as what to include regarding professional appearance and high conversions.
- When creating your realtor email signature, avoid using any animation or gifs. Not only can these be distracting, but they can also make your signature appear unprofessional.
- Skip inspirational or motivational quotes — or keep them short if you want to use them to display who you are. Most people don’t care about these; they clutter your signature up.
- Finally, make sure to keep your signature short and to the point. Even if you have a dozen different contact points, only include about three. The same goes for social channels. Link the ones that showcase your flair and your skills.
Your email signature isn’t the place to put all your real estate listings or your complete bio. It’s just a place to reinforce your brand.
Conclusion: Use Your Email Signature for What It Is — Branding
Real estate is competitive. You need to maximize the impact of every element of your marketing. You can ensure that all your messages hit the mark by putting together an informative, clean, and compelling email signature. Most importantly, you ensure that everyone knows where to contact you.
Your realtor email signature should look clean and professional. Include a photo, social icons, and a few ways to contact you. Don’t overload it with extraneous detail.
Your email signature should contain multiple ways to contact you, a good professional photo, and maybe a banner with current discounts, awards, or an offer for new clients. Include your license number, so clients can easily research you and verify your experience.
Your first email should have a full HTML signature with all the above elements. Future emails should have a simple text signature with your name and contact details.
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